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3. Ahamed, D. S. R. (2015). Customer Perception Towards Internet Banking Services In Trichy District. International Journal of Business and Administration Research Review, 1(11), 95-101.
4. Ahamed, S. B., & Ali, E. M. THE IMPACT OF SOCIAL MEDIA ON CONSUMERSBUYING BEHAVIOUR. Primax International Journal of Marketing (PIJM).
5. Ahmed, M. S., Badhusha, M. H. N., & Mohamed, I. A. Impact of Digital Shopping on Consumers’ Purchasing Decisions. Emperor Journal of Economics and Social Science Research, 2(2).
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20. Badhusha, M. H. N. (2017). Demonetisation: Impact on Indian Economy and Leads to Cashless Banking Activities. International Journal of Management and Development Studies, 6(1), 63-70.
21. Bharathi and Srikanth. (2015). An Empirical Study on Role of corporate Sector in Women Empowerment. International Multidisciplinary E-Journal, Vol-IV,Issue –VIII, pp 180-189.
22. Brush, C.G. (1992), Research on women business owners, past trends, a new perspective and future dimensions; Entrepreneurship Theory & Practice as in Fenwick T. Women Entrepreneurs: A critical review of literature.
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26. Choudhuri, S., Singh, A., Ravi, R., &Badhusha, M. H. N. (2024). An Analysis of Factors Influencing Consumer Trust in Online Banking Security Measures. Educational Administration: Theory And Practice, 30(2), 660-666.
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34. Khan, Y. R. (2020). Customers perference and satisfaction towards reliance-4 g jio services in Tiruchirappalli district. Jamal Academic Research Journal: An Interdisciplinary, 1(1), 31-37.
35. KHAN, Y. R. PASSENGER SATISFACTION TOWARDS SAFETY AND WELFARE MEASURES PROVIDED AT TIRUCHIRAPPALLI RAILWAY JUNCTION.
36. K, V., & A, M. (2017). Goods and service tax: a roadmap for new indian economy. Journal of Management and Science, 7(2), 406-409. https://doi.org/10.26524/jms.2017.64
37. K, V., & H, J. H. (2017). Gst- a biggest tax reforms in india : an overview. Journal of Management and Science, 7(2), 250-253. https://doi.org/10.26524/jms.2017.33
38. K, V. K., & C. MAITHEEN, J. (2017). Gst impact on the e-commerce sector: an overview. Journal of Management and Science, 7(2), 245-249. https://doi.org/10.26524/jms.2017.32
39. K, V. K., & C, J. (2017). A comparative study of indiangst with canada model. Journal of Management and Science, 7(2), 254-258. https://doi.org/10.26524/jms.2017.34
40. Khan, Y. R., Ahamed, S. R., Ahmed, M. S., Siddiq, N. M., Badhusha, M. H. N., & Mohamed, I. A. Examining Students’ Perception of Online Education in Arts and Science Colleges: Perspectives on Personalized Learning and Emerging Educational Technologies.
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45. NIJANTHAN, R. GST AND ITS IMPACT OF BUYING BEHAVIOUR ON FMCG IN TIRUCHIRAPPALLI DISTRICT Dr. K. VIJAYAKUMAR.
46. Narsis, I. Net Banking Services and Customer Perceived Value.
47. P. Punjabi, Aruna, Patill, R. Prasadh, S. Labhane, and Badhusha MHN, “Navigating the New Wave; Unveiling the Transformation Effects of social media On Digital Marketing in The Emerging Era,” Journal of Informatics Education and Research, vol. 4, no. 1, pp. 35–41, Jan. 2024, doi: 10.52783/jier.v4i1.516.
48. RIYAZAHAMED, K., & ALI, E. M. (2024). EVALUATING INDIA'S FINANCIAL DEVELOPMENT CHALLENGES ON THE PATHWAY TO $5 TRILLION. VISION INDIA–2047 towards USD 30 Trillion Economy Opportunities and Challenges, 18.
49. Riyazahamed, K. E Services and Customer Satisfaction with reference to selected Private Sector banks in Tiruchirappalli district.
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52. RAHMAN, T. H., AHMED, K. T., MOHAMED, I. A., & SHARIF, J. M. ANTECEDENTS TO EMPLOYEE ATTRITION AND ITS IMPACT ON ORGANIZATIONAL PRODUCTIVITY OF IT ORGANIZATIONS IN TAMIL NADU.
53. Syed Ibrahim, A. A. A Study On Consumer Preference And Satisfaction Towards Instant Food Products With Reference To Karur District.
54. SADASIVAN, M. A., & VIJAYAKUMAR, K. SOCIAL PRESENCE INFLUENCE ON THE CONSUMERS ATTITUDE TOWARDS ONLINE SHOPPING.
55. Shahid Ahmed, M. (2020). PREFERENCE AND SATISFACTION TOWARDS TWO WHEELERS WITH SPECIAL REFERENCE TO WOMEN CONSUMERS. Journal of Science Technology and Research (JSTAR) 1 (1):52-65.
56. Shajahan, M., & Safi, S. M. (2019). A study of consumer behaviour towards cosmetic products in Tiruchirappalli district. Intl J Res Anal Rev, 6(1), 224-229.
57. Senthil, P. L., & Safi, S. M. (2014). A Study on Consumer Behaviour of Mobile Phone Users with Reference to Tiruchirappalli District InTamilnadu. Intercontinental Journal of Marketing Research Review, 2(7), 7-11.
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59. SAFI, S. M. A STUDY ON CONSUMER BRAND PREFERENCE OF MOBILE PHONES IN RECENT ECONOMIC SCENARIO.
60. SINDHASHA, A. M., & SAFI, S. M. A STUDY ON INVESTMENT IN THE EQUITY SHARES OF AUTOMOBILE AND AUTOMOBILE ACCESSORIES COMPANIES IN THE BOMBAY STOCK EXCHANGE-RISK AND RETURN ANALYSIS.
61. SIDDIQ, N. M., AHAMED, S. R., KHAN, Y. R., AHMED, M. S., BADHUSHA, M., & MOHAMED, I. A. (2025). IMPACT OF DIGITAL PAYMENTS ON THE EARNINGS AND BUSINESS OPERATIONS OF ROADSIDE STREET VENDORS.
62. Vijayakumar, K., & Nijanthan, R. (2019). A study on consumers buying behaviour towards FMCG products with reference to Karur District. International Journal of research and analytical reviews (IJRAR) Volume, 6, 265-270.
63. Vijayakumar, K. A STUDY ON CUSTOEMR’S INSIGHT TOWARDS CROSS SELLING PRACTICES OF ICICI BANK IN THRISSUR DISTRICT, KERALA.
64. VIJAYAKUMAR, K. A STUDY ON PATIENTS’PERCEPTION ON SERVICE QUALITY OF PRIVATE HOSPITALS IN TIRUCHIRAPPALLI DISTRICT N. SABRIN.
65. Vijayakumar, K., & Sadasivan, M. A. SOCIAL PRESENCE INFLUENCE ON PURCHASE BHAVIOUR–A THEORETICAL GO THROUGH.
66. Yang, J., Katsanis, L. P., &LeBel, J. (2022). DOES ONLINE CONVENIENCE MAKE YOU WANT TO BUY MORE? SOCIAL PRESENCE AND PURCHASE INTENTION IN SOCIAL COMMERCE. International Journal of Management, Marketing & Decision Science (IJMMDS), 2(1)

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2. Ahmed, M. S., Badhusha, M. H. N., Siddiq, N. M., & Mohamed, I. A. Consumer Preference and Satisfaction towards Domestic Solar Water Heaters in Tiruchirappalli District.
3. Ahamed, D. S. R. (2015). Customer Perception Towards Internet Banking Services In Trichy District. International Journal of Business and Administration Research Review, 1(11), 95-101.
4. Ahamed, S. B., & Ali, E. M. THE IMPACT OF SOCIAL MEDIA ON CONSUMERSBUYING BEHAVIOUR. Primax International Journal of Marketing (PIJM).
5. Ahmed, M. S., Badhusha, M. H. N., & Mohamed, I. A. Impact of Digital Shopping on Consumers’ Purchasing Decisions. Emperor Journal of Economics and Social Science Research, 2(2).
6. Ahmed, K. T. (2018). 41. IMPACT OF TANNERIES WASTE DISPOSAL ON ENVIRONMENT WITH SPECIAL REFERENCE TO VELLORE DISTRICT TAMIL NADU. International Review of Business and Economics, 2, 173-175.
7. Ahmed, K. T. (2018). Impact Of Tanneries Waste Disposal On Environment With Special Reference To Vellore District Tamil Nadu. International Review of Business and Economics, 1(3), 35.
8. Ahamed, D. S. R. (2023). Government secondary schools teacher's attitude towards ICT in Trichy city. Research and reflections on education, 21, 307-314.
9. AHAMED, S. R. ANALYZING THE CUSTOMER DIFFICULTY IN USING INTERNET BANKING SERVICES WITH REFERENCE TO SELECTED PUBLIC SECTOR BANKS.
10. Ahmed, M. S., & Badhusha, M. H. N. (2025). The Impact of Merger and Acquisition on Customers Service of PNB Bank During COVID-19 Pandemic. In Recent Trends In Engineering and Science for Resource Optimization and Sustainable Development (pp. 443-447). CRC Press.
11. Ahmed, M. S. (2020). PREFERENCE AND SATISFACTION TOWARDS TWO WHEELERS WITH SPECIAL REFERENCE TO WOMEN CONSUMERS.
12. Ahmed, M. S., Badhusha, M. H. N., Siddiq, N. M., & Mohamed, I. A. Factors Influencing Consumers’ Purchase Decision towards Online Shopping in Tiruchirappalli District.
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14. Arunmozhi, M., and Gunaseelan ,Rupa. 2018. Corporate Engagement in Corporate Communications of Indian firms. Shanlax International Journal 6 (3): 28-31.
15. Arivazhagan, P. (2019). A Study on Banking Habits of People in Urban and Rural Area. A Journal of Composition Theory.
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17. Ameen, A. N., Ahmed, K. T., Ahmed, N. M. F., & Mohamed, I. A. (2024). Consumer Buying Behaviour On Air Conditioner–A Study In Ambur Taluk, Tirupattur District, Tamilnadu. Educational Administration: Theory and Practice, 30(5), 1007-1011.
18. Badhusha, M. H. N. A Study on Consumers online Shopping decisions with reference to Tiruchirappalli District.
19. Badhusha, D. M. (2019). Consumers’ Satisfaction Towards Digital Food Ordering in Tiruchirappalli City. Journal of Composition Theory, 12(9), 1460-1471.
20. Badhusha, M. H. N. (2017). Demonetisation: Impact on Indian Economy and Leads to Cashless Banking Activities. International Journal of Management and Development Studies, 6(1), 63-70.
21. Bharathi and Srikanth. (2015). An Empirical Study on Role of corporate Sector in Women Empowerment. International Multidisciplinary E-Journal, Vol-IV,Issue –VIII, pp 180-189.
22. Brush, C.G. (1992), Research on women business owners, past trends, a new perspective and future dimensions; Entrepreneurship Theory & Practice as in Fenwick T. Women Entrepreneurs: A critical review of literature.
23. Boudreau et al.(2000). Structural Equation Modeling and Regression: Guidelines for Research Practice," Communications of the Association for Information Systems: Vol. 4 , Article 7. Retrieved from https://aisel.aisnet.org/cais/vol4/iss1/7
24. BADHUSHA, M. A CONCEPTUAL STUDY ON ADAPTIVE STRATEGIES AND THE APPLICABILITY OF ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY IN THE FUTURE OF CONSUMER KNOWLEDGE MANAGEMENT.
25. Caputo R.K. and Dolinsky Arthur (1998), “Women’s Choice of Pursue Self Employment: The Role of Financial and Human Capital of Household Members’’, Journal of Small Business Management, Vol. 36 (2), pp. 8-18.
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5. Ahamed, D. S. R. (2015). Customer Perception Towards Internet Banking Services In Trichy District. International Journal of Business and Administration Research Review, 1(11), 95-101.
6. Ahamed, S. B., & Ali, E. M. THE IMPACT OF SOCIAL MEDIA ON CONSUMERSBUYING BEHAVIOUR. Primax International Journal of Marketing (PIJM).
7. Ahmed, M. S., Badhusha, M. H. N., & Mohamed, I. A. Impact of Digital Shopping on Consumers’ Purchasing Decisions. Emperor Journal of Economics and Social Science Research, 2(2).
8. Ahmed, K. T. (2018). 41. IMPACT OF TANNERIES WASTE DISPOSAL ON ENVIRONMENT WITH SPECIAL REFERENCE TO VELLORE DISTRICT TAMIL NADU. International Review of Business and Economics, 2, 173-175.
9. Ahmed, K. T. (2018). Impact Of Tanneries Waste Disposal On Environment With Special Reference To Vellore District Tamil Nadu. International Review of Business and Economics, 1(3), 35.
10. Ahamed, D. S. R. (2023). Government secondary schoolsteacher's attitude towards ICT in Trichy city. Research and reflections on education, 21, 307-314.
11. AHAMED, S. R. ANALYZING THE CUSTOMER DIFFICULTY IN USING INTERNET BANKING SERVICES WITH REFERENCE TO SELECTED PUBLIC SECTOR BANKS.
12. Ahmed, M. S., &Badhusha, M. H. N. (2025). The Impact of Merger and Acquisition on Customers Service of PNB Bank During COVID-19 Pandemic. In Recent Trends In Engineering and Science for Resource Optimization and Sustainable Development (pp. 443-447). CRC Press.
13. Ahmed, M. S. (2020). PREFERENCE AND SATISFACTION TOWARDS TWO WHEELERS WITH SPECIAL REFERENCE TO WOMEN CONSUMERS.
14. Ahmed, M. S., Badhusha, M. H. N., Siddiq, N. M., & Mohamed, I. A. Factors Influencing Consumers’ Purchase Decision towards Online Shopping in Tiruchirappalli District.
15. A.R. Desai and A. Mohiuddin, Involving women in agriculture – Issues and strategies, India Journal of Rural Development, 11(5) (1992), 506-648.
16. Arunmozhi, M., and Gunaseelan ,Rupa. 2018. Corporate Engagement in Corporate Communications of Indian firms. Shanlax International Journal 6 (3): 28-31.
17. Arivazhagan, P. (2019). A Study on Banking Habits of People in Urban and Rural Area. A Journal of Composition Theory.
18. Ali, E. M. E-BANKING-AN OVERVIEW. Primax International Journal of Finance (PIJF).
19. Ameen, A. N., Ahmed, K. T., Ahmed, N. M. F., & Mohamed, I. A. (2024). Consumer Buying BehaviourOn Air Conditioner–A Study In Ambur Taluk, Tirupattur District, Tamilnadu. Educational Administration: Theory and Practice, 30(5), 1007-1011.
20. Badhusha, M. H. N. A Study on Consumers online Shopping decisions with reference to Tiruchirappalli District.
21. Badhusha, D. M. (2019). Consumers’ Satisfaction Towards Digital Food Ordering in Tiruchirappalli City. Journal of Composition Theory, 12(9), 1460-1471.
22. Badhusha, M. H. N. (2017). Demonetisation: Impact on Indian Economy and Leads to Cashless Banking Activities. International Journal of Management and Development Studies, 6(1), 63-70.
23. Bharathi and Srikanth. (2015). An Empirical Study on Role of corporate Sector in Women Empowerment. International Multidisciplinary E-Journal, Vol-IV,Issue –VIII, pp 180-189.
24. Brush, C.G. (1992), Research on women business owners, past trends, a new perspective and future dimensions; Entrepreneurship Theory & Practice as in Fenwick T. Women Entrepreneurs: A critical review of literature.
25. Boudreau et al.(2000). Structural Equation Modeling and Regression: Guidelines for Research Practice," Communications of the Association for Information Systems: Vol. 4 , Article 7. Retrieved from https://aisel.aisnet.org/cais/vol4/iss1/7
26. BADHUSHA, M. A CONCEPTUAL STUDY ON ADAPTIVE STRATEGIES AND THE APPLICABILITY OF ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY IN THE FUTURE OF CONSUMER KNOWLEDGE MANAGEMENT.
27. Caputo R.K. and Dolinsky Arthur (1998), “Women’s Choice of Pursue Self Employment: The Role of Financial and Human Capital of Household Members’’, Journal of Small Business Management, Vol. 36 (2), pp. 8-18.
28. Choudhuri, S., Singh, A., Ravi, R., &Badhusha, M. H. N. (2024). An Analysis of Factors Influencing Consumer Trust in Online Banking Security Measures. Educational Administration: Theory And Practice, 30(2), 660-666.
29. Dutta, C., Jha, S. S., Lakshmi, R. V., Vijayakumar, V., Badhusha, M. H. N., & Trivedi, T. (2024). A Study On The Factors That Influence The Success Of Digital Marketing In A Dynamic Marketing Landscape; A Theoretical And Empirical Integration. Educational Administration: Theory and Practice, 30(4), 3793-3798.
30. Dr. K. Riyazahamed (2019) A Study on Customer Satisfaction towards Net Banking Service with reference to Tiruchirappalli City, Emperor Journal of Economics and Social Science Research [EJESSR] - ISSN No. 2581-8643 (O) Volume - I Issue - 4 April – 2019, DOI - http://doi.org/10.35338/EJESSR.2019.1403
31. G.T. Govindappa, Rural women entrepreneurship- Constraints and strategies, Kurukshetra, 48(2) (1999), 11-14.
32. Hakkeem, D. M. A., & Sha, Y. M. (2015). An empirical study towards customer satisfaction in internet banking services with special reference to Tiruchirappalli district. IJSR-International Journal Of Scientific Research, 4(5).
33. Hakkeem, M. A., & Sha, Y. M. (2015). A study on customer satisfaction in internet banking with special reference to Tiruchirappalli district. International Journal of Marketing and Technology, 5(2), 72.
34. Jhamtani, Rural women: The powerless partners in development, Kurukshetra, 43(8) (1995), 61- 63. Tejaswini and S. Veerabhadraiah, Knowledge assessment of rural women on DWCRA and their problems, Kurukshetra, 51(4) (1996), 46-47.
35. Khan, D. Y. R. (2023). A sociological study on effect of COVID-19 on girls education in selected rural areas of Trichy. Research and reflections on education, 21(1A), 60-68.
36. Khan, Y. R. (2020). Customers perference and satisfaction towards reliance-4 g jio services in Tiruchirappalli district. Jamal Academic Research Journal: An Interdisciplinary, 1(1), 31-37.
37. KHAN, Y. R. PASSENGER SATISFACTION TOWARDS SAFETY AND WELFARE MEASURES PROVIDED AT TIRUCHIRAPPALLI RAILWAY JUNCTION.
38. K, V., & A, M. (2017). Goods and service tax: a roadmap for new indian economy. Journal of Management and Science, 7(2), 406-409. https://doi.org/10.26524/jms.2017.64
39. K, V., & H, J. H. (2017). Gst- a biggest tax reforms in india : an overview. Journal of Management and Science, 7(2), 250-253. https://doi.org/10.26524/jms.2017.33
40. K, V. K., & C. MAITHEEN, J. (2017). Gst impact on the e-commerce sector: an overview. Journal of Management and Science, 7(2), 245-249. https://doi.org/10.26524/jms.2017.32
41. K, V. K., & C, J. (2017). A comparative study of indiangst with canada model. Journal of Management and Science, 7(2), 254-258. https://doi.org/10.26524/jms.2017.34
42. Khan, Y. R., Ahamed, S. R., Ahmed, M. S., Siddiq, N. M., Badhusha, M. H. N., & Mohamed, I. A. Examining Students’ Perception of Online Education in Arts and Science Colleges: Perspectives on Personalized Learning and Emerging Educational Technologies.
43. Mathew, F. A., Pushpa, B. V., Mohapatra, P. P., Pal, S., Ashokkumar, N., &Riyazahamed, K. (2024). Shaping the Future of Higher Education: Perspectives on Outcome-Based Education, Accreditation, and Institutional Rankings. Educational Administration: Theory and Practice, 30(6), 1816-1824.
44. Mohamed, I. A., Sha, Y. M., Ahmed, M. S., &Badhusha, M. H. N. (2021). CONSUMER PERCEPTION TOWARDS APPLE PRODUCTS WITH REFERENCE TO TIRUCHIRAPPALLI DISTRICT.
45. MOHAMED, S. G., & BADHUSHA, M. WEB SHOPPING: AN INTERNATIONAL PERSPECTIVE.
46. NIJANTHAN, R., & VIJAYAKUMAR, K. (2024). IMPACT OF CHANGES IN SERVICE SECTOR IN INDIA IN MODELLING THE FUTURE BUSINESS. VISION INDIA–2047 towards USD 30 Trillion Economy Opportunities and Challenges, 299.
47. NIJANTHAN, R. GST AND ITS IMPACT OF BUYING BEHAVIOUR ON FMCG IN TIRUCHIRAPPALLI DISTRICT Dr. K. VIJAYAKUMAR.
48. Narsis, I. Net Banking Services and Customer Perceived Value.
49. P. Punjabi, Aruna, Patill, R. Prasadh, S. Labhane, and Badhusha MHN, “Navigating the New Wave; Unveiling the Transformation Effects of social media On Digital Marketing in The Emerging Era,” Journal of Informatics Education and Research, vol. 4, no. 1, pp. 35–41, Jan. 2024, doi: 10.52783/jier.v4i1.516.
50. RIYAZAHAMED, K., & ALI, E. M. (2024). EVALUATING INDIA'S FINANCIAL DEVELOPMENT CHALLENGES ON THE PATHWAY TO $5 TRILLION. VISION INDIA–2047 towards USD 30 Trillion Economy Opportunities and Challenges, 18.
51. Riyazahamed, K. E Services and Customer Satisfaction with reference to selected Private Sector banks in Tiruchirappalli district.
52. Rajalakshmi Anantharaman, D. B. M., Thomas, S., Soundarraj, P. L., & Rahul, K. (2024). Analyzing The Role of Digital Marketing in Growth of E-Commerce in India: A Multiple Holistic Approach. Journal of Informatics Education and Research, 4(2).
53. Rajesh, P. G., & Vijayakumar, K. (2018). BRAND LOYALTY OF WOODLAND PRODUCTS WITH SPECIAL REFERENCE TO AEROCLUB WOODLAND PVT. LTD. Scholars Association of Kerala, 8(4-A), 116.
54. RAHMAN, T. H., AHMED, K. T., MOHAMED, I. A., & SHARIF, J. M. ANTECEDENTS TO EMPLOYEE ATTRITION AND ITS IMPACT ON ORGANIZATIONAL PRODUCTIVITY OF IT ORGANIZATIONS IN TAMIL NADU.
55. Syed Ibrahim, A. A. A Study On Consumer Preference And Satisfaction Towards Instant Food Products With Reference To Karur District.
56. SADASIVAN, M. A., & VIJAYAKUMAR, K. SOCIAL PRESENCE INFLUENCE ON THE CONSUMERS ATTITUDE TOWARDS ONLINE SHOPPING.
57. Shahid Ahmed, M. (2020). PREFERENCE AND SATISFACTION TOWARDS TWO WHEELERS WITH SPECIAL REFERENCE TO WOMEN CONSUMERS. Journal of Science Technology and Research (JSTAR) 1 (1):52-65.
58. Shajahan, M., & Safi, S. M. (2019). A study of consumer behaviour towards cosmetic products in Tiruchirappalli district. Intl J Res Anal Rev, 6(1), 224-229.
59. Senthil, P. L., & Safi, S. M. (2014). A Study on Consumer Behaviour of Mobile Phone Users with Reference to Tiruchirappalli District InTamilnadu. Intercontinental Journal of Marketing Research Review, 2(7), 7-11.
60. Senthil, P. L., & Safi, S. M. (2015). A study on consumer brand preference of mobile phones in recent economic scenario. International Journal of Marketing and Technology, 5(2), 29-37.
61. SAFI, S. M. A STUDY ON CONSUMER BRAND PREFERENCE OF MOBILE PHONES IN RECENT ECONOMIC SCENARIO.
62. SINDHASHA, A. M., & SAFI, S. M. A STUDY ON INVESTMENT IN THE EQUITY SHARES OF AUTOMOBILE AND AUTOMOBILE ACCESSORIES COMPANIES IN THE BOMBAY STOCK EXCHANGE-RISK AND RETURN ANALYSIS.
63. SIDDIQ, N. M., AHAMED, S. R., KHAN, Y. R., AHMED, M. S., BADHUSHA, M., & MOHAMED, I. A. (2025). IMPACT OF DIGITAL PAYMENTS ON THE EARNINGS AND BUSINESS OPERATIONS OF ROADSIDE STREET VENDORS.
64. Vijayakumar, K., & Nijanthan, R. (2019). A study on consumers buying behaviour towards FMCG products with reference to Karur District. International Journal of research and analytical reviews (IJRAR) Volume, 6, 265-270.
65. Vijayakumar, K. A STUDY ON CUSTOEMR’S INSIGHT TOWARDS CROSS SELLING PRACTICES OF ICICI BANK IN THRISSUR DISTRICT, KERALA.
66. VIJAYAKUMAR, K. A STUDY ON PATIENTS’PERCEPTION ON SERVICE QUALITY OF PRIVATE HOSPITALS IN TIRUCHIRAPPALLI DISTRICT N. SABRIN.
67. Vijayakumar, K., & Sadasivan, M. A. SOCIAL PRESENCE INFLUENCE ON PURCHASE BHAVIOUR–A THEORETICAL GO THROUGH

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12. AHAMED, S. R. ANALYZING THE CUSTOMER DIFFICULTY IN USING INTERNET BANKING SERVICES WITH REFERENCE TO SELECTED PUBLIC SECTOR BANKS.
13. Ahmed, M. S., &Badhusha, M. H. N. (2025). The Impact of Merger and Acquisition on Customers Service of PNB Bank During COVID-19 Pandemic. In Recent Trends In Engineering and Science for Resource Optimization and Sustainable Development (pp. 443-447). CRC Press.
14. Ahmed, M. S. (2020). PREFERENCE AND SATISFACTION TOWARDS TWO WHEELERS WITH SPECIAL REFERENCE TO WOMEN CONSUMERS.
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17. Arunmozhi, M., and Gunaseelan ,Rupa. 2018. Corporate Engagement in Corporate Communications of Indian firms. Shanlax International Journal 6 (3): 28-31.
18. Arivazhagan, P. (2019). A Study on Banking Habits of People in Urban and Rural Area. A Journal of Composition Theory.
19. Ali, E. M. E-BANKING-AN OVERVIEW. Primax International Journal of Finance (PIJF).
20. Ameen, A. N., Ahmed, K. T., Ahmed, N. M. F., & Mohamed, I. A. (2024). Consumer Buying BehaviourOn Air Conditioner–A Study In Ambur Taluk, Tirupattur District, Tamilnadu. Educational Administration: Theory and Practice, 30(5), 1007-1011.
21. Badhusha, M. H. N. A Study on Consumers online Shopping decisions with reference to Tiruchirappalli District.
22. Badhusha, D. M. (2019). Consumers’ Satisfaction Towards Digital Food Ordering in Tiruchirappalli City. Journal of Composition Theory, 12(9), 1460-1471.
23. Badhusha, M. H. N. (2017). Demonetisation: Impact on Indian Economy and Leads to Cashless Banking Activities. International Journal of Management and Development Studies, 6(1), 63-70.
24. Bharathi and Srikanth. (2015). An Empirical Study on Role of corporate Sector in Women Empowerment. International Multidisciplinary E-Journal, Vol-IV,Issue –VIII, pp 180-189.
25. Brush, C.G. (1992), Research on women business owners, past trends, a new perspective and future dimensions; Entrepreneurship Theory & Practice as in Fenwick T. Women Entrepreneurs: A critical review of literature.
26. Boudreau et al.(2000). Structural Equation Modeling and Regression: Guidelines for Research Practice," Communications of the Association for Information Systems: Vol. 4 , Article 7. Retrieved from https://aisel.aisnet.org/cais/vol4/iss1/7
27. BADHUSHA, M. A CONCEPTUAL STUDY ON ADAPTIVE STRATEGIES AND THE APPLICABILITY OF ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY IN THE FUTURE OF CONSUMER KNOWLEDGE MANAGEMENT.
28. Caputo R.K. and Dolinsky Arthur (1998), “Women’s Choice of Pursue Self Employment: The Role of Financial and Human Capital of Household Members’’, Journal of Small Business Management, Vol. 36 (2), pp. 8-18.
29. Choudhuri, S., Singh, A., Ravi, R., &Badhusha, M. H. N. (2024). An Analysis of Factors Influencing Consumer Trust in Online Banking Security Measures. Educational Administration: Theory And Practice, 30(2), 660-666.
30. Dutta, C., Jha, S. S., Lakshmi, R. V., Vijayakumar, V., Badhusha, M. H. N., & Trivedi, T. (2024). A Study On The Factors That Influence The Success Of Digital Marketing In A Dynamic Marketing Landscape; A Theoretical And Empirical Integration. Educational Administration: Theory and Practice, 30(4), 3793-3798.
31. Dr. K. Riyazahamed (2019) A Study on Customer Satisfaction towards Net Banking Service with reference to Tiruchirappalli City, Emperor Journal of Economics and Social Science Research [EJESSR] - ISSN No. 2581-8643 (O) Volume - I Issue - 4 April – 2019, DOI - http://doi.org/10.35338/EJESSR.2019.1403
32. G.T. Govindappa, Rural women entrepreneurship- Constraints and strategies, Kurukshetra, 48(2) (1999), 11-14.
33. Hakkeem, D. M. A., & Sha, Y. M. (2015). An empirical study towards customer satisfaction in internet banking services with special reference to Tiruchirappalli district. IJSR-International Journal Of Scientific Research, 4(5).
34. Hakkeem, M. A., & Sha, Y. M. (2015). A study on customer satisfaction in internet banking with special reference to Tiruchirappalli district. International Journal of Marketing and Technology, 5(2), 72.
35. Jhamtani, Rural women: The powerless partners in development, Kurukshetra, 43(8) (1995), 61- 63. Tejaswini and S. Veerabhadraiah, Knowledge assessment of rural women on DWCRA and their problems, Kurukshetra, 51(4) (1996), 46-47.
36. Khan, D. Y. R. (2023). A sociological study on effect of COVID-19 on girls education in selected rural areas of Trichy. Research and reflections on education, 21(1A), 60-68.
37. Khan, Y. R. (2020). Customers perference and satisfaction towards reliance-4 g jio services in Tiruchirappalli district. Jamal Academic Research Journal: An Interdisciplinary, 1(1), 31-37.
38. KHAN, Y. R. PASSENGER SATISFACTION TOWARDS SAFETY AND WELFARE MEASURES PROVIDED AT TIRUCHIRAPPALLI RAILWAY JUNCTION.
39. K, V., & A, M. (2017). Goods and service tax: a roadmap for new indian economy. Journal of Management and Science, 7(2), 406-409. https://doi.org/10.26524/jms.2017.64
40. K, V., & H, J. H. (2017). Gst- a biggest tax reforms in india : an overview. Journal of Management and Science, 7(2), 250-253. https://doi.org/10.26524/jms.2017.33
41. K, V. K., & C. MAITHEEN, J. (2017). Gst impact on the e-commerce sector: an overview. Journal of Management and Science, 7(2), 245-249. https://doi.org/10.26524/jms.2017.32
42. K, V. K., & C, J. (2017). A comparative study of indiangst with canada model. Journal of Management and Science, 7(2), 254-258. https://doi.org/10.26524/jms.2017.34
43. Khan, Y. R., Ahamed, S. R., Ahmed, M. S., Siddiq, N. M., Badhusha, M. H. N., & Mohamed, I. A. Examining Students’ Perception of Online Education in Arts and Science Colleges: Perspectives on Personalized Learning and Emerging Educational Technologies.
44. Mathew, F. A., Pushpa, B. V., Mohapatra, P. P., Pal, S., Ashokkumar, N., &Riyazahamed, K. (2024). Shaping the Future of Higher Education: Perspectives on Outcome-Based Education, Accreditation, and Institutional Rankings. Educational Administration: Theory and Practice, 30(6), 1816-1824.
45. Mohamed, I. A., Sha, Y. M., Ahmed, M. S., &Badhusha, M. H. N. (2021). CONSUMER PERCEPTION TOWARDS APPLE PRODUCTS WITH REFERENCE TO TIRUCHIRAPPALLI DISTRICT.
46. MOHAMED, S. G., & BADHUSHA, M. WEB SHOPPING: AN INTERNATIONAL PERSPECTIVE.
47. NIJANTHAN, R., & VIJAYAKUMAR, K. (2024). IMPACT OF CHANGES IN SERVICE SECTOR IN INDIA IN MODELLING THE FUTURE BUSINESS. VISION INDIA–2047 towards USD 30 Trillion Economy Opportunities and Challenges, 299.
48. NIJANTHAN, R. GST AND ITS IMPACT OF BUYING BEHAVIOUR ON FMCG IN TIRUCHIRAPPALLI DISTRICT Dr. K. VIJAYAKUMAR.
49. Narsis, I. Net Banking Services and Customer Perceived Value.
50. P. Punjabi, Aruna, Patill, R. Prasadh, S. Labhane, and Badhusha MHN, “Navigating the New Wave; Unveiling the Transformation Effects of social media On Digital Marketing in The Emerging Era,” Journal of Informatics Education and Research, vol. 4, no. 1, pp. 35–41, Jan. 2024, doi: 10.52783/jier.v4i1.516.
51. RIYAZAHAMED, K., & ALI, E. M. (2024). EVALUATING INDIA'S FINANCIAL DEVELOPMENT CHALLENGES ON THE PATHWAY TO $5 TRILLION. VISION INDIA–2047 towards USD 30 Trillion Economy Opportunities and Challenges, 18.
52. Riyazahamed, K. E Services and Customer Satisfaction with reference to selected Private Sector banks in Tiruchirappalli district.
53. Rajalakshmi Anantharaman, D. B. M., Thomas, S., Soundarraj, P. L., & Rahul, K. (2024). Analyzing The Role of Digital Marketing in Growth of E-Commerce in India: A Multiple Holistic Approach. Journal of Informatics Education and Research, 4(2).
54. Rajesh, P. G., & Vijayakumar, K. (2018). BRAND LOYALTY OF WOODLAND PRODUCTS WITH SPECIAL REFERENCE TO AEROCLUB WOODLAND PVT. LTD. Scholars Association of Kerala, 8(4-A), 116.
55. RAHMAN, T. H., AHMED, K. T., MOHAMED, I. A., & SHARIF, J. M. ANTECEDENTS TO EMPLOYEE ATTRITION AND ITS IMPACT ON ORGANIZATIONAL PRODUCTIVITY OF IT ORGANIZATIONS IN TAMIL NADU.
56. Syed Ibrahim, A. A. A Study On Consumer Preference And Satisfaction Towards Instant Food Products With Reference To Karur District.
57. SADASIVAN, M. A., & VIJAYAKUMAR, K. SOCIAL PRESENCE INFLUENCE ON THE CONSUMERS ATTITUDE TOWARDS ONLINE SHOPPING.
58. Shahid Ahmed, M. (2020). PREFERENCE AND SATISFACTION TOWARDS TWO WHEELERS WITH SPECIAL REFERENCE TO WOMEN CONSUMERS. Journal of Science Technology and Research (JSTAR) 1 (1):52-65.
59. Shajahan, M., & Safi, S. M. (2019). A study of consumer behaviour towards cosmetic products in Tiruchirappalli district. Intl J Res Anal Rev, 6(1), 224-229.
60. Senthil, P. L., & Safi, S. M. (2014). A Study on Consumer Behaviour of Mobile Phone Users with Reference to Tiruchirappalli District InTamilnadu. Intercontinental Journal of Marketing Research Review, 2(7), 7-11.
61. Senthil, P. L., & Safi, S. M. (2015). A study on consumer brand preference of mobile phones in recent economic scenario. International Journal of Marketing and Technology, 5(2), 29-37.
62. SAFI, S. M. A STUDY ON CONSUMER BRAND PREFERENCE OF MOBILE PHONES IN RECENT ECONOMIC SCENARIO.
63. SINDHASHA, A. M., & SAFI, S. M. A STUDY ON INVESTMENT IN THE EQUITY SHARES OF AUTOMOBILE AND AUTOMOBILE ACCESSORIES COMPANIES IN THE BOMBAY STOCK EXCHANGE-RISK AND RETURN ANALYSIS.
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65. Vijayakumar, K., & Nijanthan, R. (2019). A study on consumers buying behaviour towards FMCG products with reference to Karur District. International Journal of research and analytical reviews (IJRAR) Volume, 6, 265-270.
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1. Ankit Katiyar, NikhaKatiyar& Deepak Tiwari (2014), ‘Role of packaging as influencing factor of consumer buying decision a study of consumer of Kanpur region, U.P, India’, Abhinav International Monthly Refereed Journal of Management & Technology, Vol.3, Issue 8 Online: www.abhinavjournal.com 

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5. Dibyojyoti Bhattacharjee and Bidyut Jyoti Bhattacharjee (2010), Impact Of Packaging, Labeling And Free Sample on The Buying Behviour of Consumers In a Communictionally Backward Area of India, Research Bulletin of the Institute of cost and Works Accountants of India, Vol.27,pp.200-204, http://ssrn.com

6. Eva Pongracz (1998) “The Social Importance of Packaging”, http://cc.oulu.fi/pongrancz/litches/ch2.html,Febraury 1998. 

7. Fight.andKim.(2007). Impact on perception of brand and purchase decision 

8. Gaafar Mohamed Abdalkrim, Ra'id Suleman AL-Hrezat (2013), “ The Role of Packaging in Consumer's Perception of Product Quality at the Point of Purchase, European Journal of Business and Management, Volume 5, No. 4 (2013). http://www.iiste.org/Journals/index.php/EJBM/article/view/4469 

9. Hari Govind and Jain Deepak,(2012), the impact of packaging in consumer decision making of Namkeen product, journal of marketing & communication, vol.7,issue 3, p.48-63. 

10. HawkinsDell.,Gilson C.,1992, consumer Behaviour; Implication For Marketing Strategy, Irwin 

11. Hill,H. and Tilley,J.(2002). “Packaging of Children’s Breakfast Cereal.” British food Journal, Volume 104, No.9, pp. 766-77 

12. Kotler, Philip (2000). Marketing Management, Prentice-Hall, Upper Saddle River, New Jersey. 

13. Lundberg, C., &Fredman, P. (2012). Success factors and constraints among naturebased tourism entrepreneurs. Current issues in tourism, 15(7), 649 671. 

14. Mousavi, S.A and Jahromi, M.M. (2014). Examining the relationship between packaging and consumer buying behavior. A case study: comparison of pasteurized 1.5l milk of brands Roozaneh and Mihan. Indian Journal of Fundamental and Applied Life Sciences. Vol. 4 (1). 

15. Silayo, P. and Speece, M. (2004). Packaging and purchase decisions: A focused group study on the impact of involvement level and time pressure. British Food Journal. Vol. 106 (8). Pp. 607-28. Sumner, J. (2017). Five benefIt of printed cartons for packaging. 

16. Underwood, R. L., Klein, N. M., & Burke, R. R. (2001). Packaging communication: attentional effects of product imagery. Journal of Product & Brand Management, 10 (7), 403-422.

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