Abstract
Bananas are one of the most widely cultivated and consumed fruits globally, serving as a staple food and significant cash crop in many tropical and subtropical regions. This study examines the cultivation practices, challenges, and marketing strategies associated with banana production. Key aspects such as soil preparation, irrigation, pest and disease management, and sustainable farming techniques are explored to improve productivity. The research also delves into the marketing chain, from farm gate sales to retail, highlighting the roles of farmers, wholesalers, and retailers. Challenges faced by farmers, such as fluctuating market prices, limited market access, and post-harvest losses, are analyzed. Strategies for improving profitability include value addition and market diversification. The findings emphasize the importance of adopting modern cultivation techniques and efficient marketing strategies to enhance the economic viability and sustainability of banana farming.
Keywords: Banana Cultivation, Banana Marketing, Agriculture Economics,
References
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