Abstract
This study investigates consumer preferences and satisfaction with branded clothing, aiming to understand the factors influencing purchase decisions and their impact on customer satisfaction. The research explores how brand reputation, quality, price, style, and social influence affect consumer behaviour. A mixed-method approach is used, combining surveys and interviews with a diverse group of consumers to gather qualitative and quantitative insights. Findings reveal that brand trust, perceived quality, and trend alignment play significant roles in driving consumer loyalty and satisfaction. The study highlights key areas where brands can enhance customer experiences and loyalty, offering valuable insights for marketers to improve brand positioning in a competitive market.
References
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