Abstract
The increasing use of social media platforms has transformed the way brands communicate with their target audiences. This research study examines the role of social media conversations in enhancing brand awareness. Through an empirical investigation, the research explores how engagement in online discussions, user-generated content and interactive communication strategies influence consumer perceptions and brand visibility. By analysing conversations across popular social media platforms such as Twitter, Facebook, and Instagram, this study identifies key factors that contribute to a brand's growth in terms of awareness and recognition. Additionally, the study reveals the importance of timely responses, influencer partnerships, and community-building activities in amplifying brand messages. The results offer valuable insights for marketers seeking to improve brand presence and loyalty through digital platforms. This research article highlights the need for businesses to adopt a strategic approach to social media conversations, not only as a marketing tool but as a means to cultivate deeper relationships with consumers.
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