Abstract
Customer satisfaction is a basic metric level that reflects the customer’s expectations are met by a product or goods. It assists as a critical element of business success, impelling the customer loyalty, recurrence of purchasing habit, good word of mouth and brand reputation. Furthermore it explores the concept of customer satisfaction and its significance role played in the competitive market. The study discusses the key elements affecting satisfaction level of customer includes product quality, service, price vale and overall customer experience. Add on to the above said it examines various methods and tools were used to measure and fulfill the customer satisfaction through surveys and feedback and maintain the record of customer relationship management systems. The study understands the essential need of the business and aim to thrive customer metric environment which fulfills the customer expectations.
Keywords: Customer Satisfaction, Product Quality, Service, Price Vale and Overall Customer Experience.
References
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