Abstract
A micro enterprise is an enterprise where investment in plant and machinery (original cost excluding land and building and the items specified by the Ministry of small-scale industries vide its notification number S O 1722(E) dated October 5, 2006) does not exceed ₹25 lakh. Net work marketing is the wave of the future/ People are interested in it, because it allows individuals to come together for a common cause. This enables them to get attention of the manufacturer, an organisation or a service group. With this clout they can meet their common goal. Jute, being a versatile and eco-friendly material, presents a unique niche within network marketing, where the participation of micro entrepreneurs could significantly impact the overall value chain. Hence this study intends to provide valuable insights into the role of micro entrepreneurs in network marketing, specifically within the context of the jute industry. The study is based on both primary and secondary data. Primary data have been collected from 140 respondents of making jute products in Virudhunagar District who were selected by convenience sampling method. The collected data were edited, tabulated and analysed for the purpose of presentation. Percentage analysis, chi-square test and weighted ranking technique have been applied to analyse the data. Secondary data have been collected from various books and websites. Keywords:Micro enterprise, Micro Entrepreneurs and Net Work marketing
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