Abstract
This study examines consumer preferences for electric motorbikes in Tiruchirappalli, focusing on factors influencing purchase decisions, such as environmental concerns, cost-effectiveness, performance, and technological appeal. Based on responses from 300 participants, the research identifies key demographic groups, their motivations for choosing electric over traditional motorbikes, and the perceived benefits and barriers related to electric vehicles in this semi-urban context. Findings suggest a growing inclination toward electric motorbikes due to rising fuel prices and environmental awareness, while challenges like charging infrastructure and upfront costs still limit adoption. The insights from this research aim to guide manufacturers and policymakers in enhancing electric vehicle adoption in similar regions.
Keywords: Electric Motorbike Adoption, Consumer Preference in Tiruchirappalli, Environmental Concerns, Cost effectiveness, Performance, Technological Appeal, Charging infrastructure, EV Barriers, Semi - urban India, Sustainable Transportation
References
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