Abstract
Home appliances playing a significant role in life of the people. The increasing number of home appliances shops in TamilNadu, especially in northern part (Kannur) reveal their passion towards these products. Home appliances especially project the choices of women. They have become more useful when women have switched on from house wives to working women. Here the researcher made an attempt to analyze the consumer behavior towards selected home appliances in Tiruchirappalli, Tamil Nadu. Due to Covid-19 pandemic the relevance of online trading has been increased very much. The study concluded that, people in Tiruchirappalli, Tamil Nadu have pertinent knowledge about diverse brands of the Electronic Home Appliances.
Keywords: Brand Preference, Home Appliances.
References
1. Hannes Datta, Kusum L. Ailawadi, and Harald J. van Heerde (2017), How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response, Journal of Marketing, May 2017, Vol. 81, No. 3, pp. 1-20.
2. George Balabanis, Nikoletta-TheofaniaSiamagka, (2017), "Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin", International Marketing Review, Vol. 34 Issue: 2, pp.166-182
3. Banu Rekha, M., et al. (2020).,Jetir,February 2020,Vol 7 ,Issue 2
4. Khan, Y. R. (2023). Customer satisfaction towards Paytm users in Tiruchirappalli city. Impactcitation, 1(2).
5. Khan, Y. R. (2023). Study on dificulties of consumer towards upi payments in Trichy district. Impactcitation, 1(1).
6. Ahamed, S. R. (2023). Customer perception and satisfaction towards internet banking services in Trichy district. Impactcitation, 1(1).
7. Ahamed, S. R. (2023). Analyzing the customer difficulty of e-banking services. Impactcitation, 1(1).
8. Ahamed, D. S. R. (2015). Customer Perception Towards Internet Banking Services In Trichy District. International Journal of Business and Administration Research Review, 1(11), 95-101.
9. Ahamed, D. S. R. (2023). Government Secondary Schools Teacher's Attitude Towards ICT In Trichy City. Research And Reflections on Education, 21, 307-314.
10. Ahamed, S. R. Analyzing the Customer Difficulty in Using Internet Banking Services with Reference to Selected Public Sector Banks.
11. Khan, Y. R. (2024). Challenges Faced by Rural Population on Digital Payment. Jamal Academic Research Journal: An Interdisciplinary, 5(4).
12. Khan, D. Y. R. (2023). A Sociological Study on Effect Of COVID-19 On Girls Education in Selected Rural Areas of Trichy. Research And Reflections on Education, 21(1A), 60-68.