A Study on Consumer Perception of Hero Motocorp Marketing Strategies in Tiruchirappalli Urban

Abstract 

This study examines how consumers in Tiruchirappalli city perceive Hero MotoCorp's marketing strategies. By analyzing consumer attitudes towards Hero's products, pricing, distribution, promotions, brand image, and loyalty, the research aims to provide insights for improving Hero's marketing efforts in the region. This summary captures the essence of the research by clearly stating the research objective: to investigate consumer perceptions of Hero's marketing strategies. Highlighting the key areas of focus: consumer attitudes towards product, price, place, promotion, brand image, and loyalty. Emphasizing the practical goal: to provide valuable insights to Hero MotoCorp for improving their marketing performance.

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