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A Study on Customer Satisfaction towards PhonePe and Google Pay Payment Systems with reference to Tiruchirappalli City

Issue Abstract

Abstract 

This study will help in understanding the satisfaction of customers towards the digital payment app that are Google pay and PhonePe in Tiruchirappalli city.The e-commerce sector, as well as digital payment apps such as Google Pay, Phone Pe, and a few more e-commerce business apps, were covered in this study. After that, we provided an overview of these apps. With the assistance of respondents who completed the Google form that was shared with groups and individuals as well as those who we asked to fill out in person, we were able to conduct this research and discover that customers are really happy with the Google Pay and phone calling services. And the majority of the forms are submitted by the students in Tiruchirappalli City, who are also the users who regularly use the applications for shopping, account transfers, bill payment, and other purposes. Also we have received some problems that customers are facing and the digital payments apps can solve the problems which will help in their success.


Author Information
Dr.S. Saleem Assistant Professor: K. Vignesh II M.COM PG & Research Department of Commerce (Autonomous) (Affiliated to Bharathidasan University), Tiruchirappalli-20
Issue No
2
Volume No
5
Issue Publish Date
05 Feb 2025
Issue Pages
749-762

Issue References

REFERENCES 

1. "Digital Payments in India: A Study on Consumer Satisfaction and Trust" by Rajeev Kumar &Pooja Gupta 

2. "A Study on Consumer Satisfaction of Mobile Wallets in India" International Journal of Research in Commerce and Management, 2019 

3. Factors Influencing the Adoption of Mobile Payment Systems in India" , Journal of Mobile Technology, 2020 

4. A Comparative Study of Consumer Satisfaction with Digital Wallets: A Case Study of Google Pay and PhonePe in Tamil Nadu", International Journal of Business Studies, 2021 

5. "User Satisfaction and Loyalty in Mobile Payment Systems in India"International Journal of Business Research, 2020 

6. "Digital Payments in India: Progress, Challenges, and Opportunities", Report by the Reserve Bank of India (RBI), 2021 

7. Kothari, C.R. (2019). Research Methodology: Methods and Techniques. New Age International.This book is a great reference for understanding the research methods you could apply to your study, such as surveys and data analysis techniques.

8. Patil, S.R. & Kumar, R. (2020). Consumer Behavior and Digital Payments: A Focus on Google Pay and PhonePe. McGraw Hill Education.Provides insights on how digital payment systems affect consumer behavior, with a focus on popular payment platforms like Google Pay and PhonePe. 

9. Babu, R. & Narayan, H. (2021). E-commerce and Digital Payment Systems in India. Springer.This book offers a comprehensive understanding of the evolution and customer satisfaction factors surrounding digital payment systems in India, including Google Pay and PhonePe.