Abstract
This study aims to examine Customers Satisfaction towards Oppo mobile phones, focusing on key factors. Such as product quality, brand perception, pricing, after-sales service, and user experience. With the growing competition in the mobile industry, customer satisfaction has become a critical determinant for brand loyalty and market success. The research involves a survey of current Oppo mobile phone users, exploring their expectations, experiences, and overall satisfaction. Results reveal that product quality, user-friendly features, and affordability are the primary drivers of customer satisfaction. Additionally, after-sales service and brand perception play significant roles in fostering trust and repeat purchases. The findings highlight the importance of continuous innovation and customer-oriented service strategies to enhance brand loyalty. The data was selected among 50 respondents and this data was analysed using statistical techniques such as chi square and ANOVA.
Keywords: customers satisfaction, Oppo mobile phones, product quality, brand perception, user experience, mobile industry
References
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