Abstract
Broadband is defined as a fast connection to the internet that is always on. It allows the user to send e - mails, download images and music, watch videos, etc. This study analyzes the factors that influence the customers to go for JIO Fiber, customers opinion on JIO Fiber and also study the problems faced by JIO Fiber subscribers. The results show that the brand name and low charges are the main factors which influence the customers to subscribe JIO Fiber. But the company should improve the quality of service, the internet access speed, the download limit and also the Internet speed.
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