Abstract
Automotive industry is one of the main pillars of Indian economy. It is one of most important indicators of purchase intentions and customer loyalty. It helps us to predict business growth and revenue. Consistency is secret ingredient to making customer happy. For this study purpose collecting sample size of 150 respondents. This industrial research report focuses on identifying customer perception and satisfaction with Tata Motors in Tiruchirappalli city. The study aims to identify factors affecting Tata Motors' sales, as consumers' perceptions may differ from the producer's intended offerings, which can negatively impact both parties in today's competitive environment. The study used a questionnaire that included questions about the cost of the car, its fuel efficiency, how well it was maintained, the aftersales services the company gave, the financial services it provided for the purchase, its performance.
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