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The Influence of Real-Time Customer Feedback on E-Marketing Strategies in the Food and Beverage Industry

Issue Abstract

ABSTARCT

This study explores the influence of real-time customer feedback on emarketing strategies in the food and beverage industry, focusing on its impact on customer satisfaction, engagement, and brand loyalty. As businesses increasingly turn to digital platforms to engage with consumers, understanding how immediate responses to customer feedback shape marketing effectiveness has become crucial. Using a sample of 135 respondents, the study applies statistical tools such as Mann-Whitney U Test, Wilcoxon Rank Test, and Multiple Regression Analysis to assess the relationship between feedback satisfaction and key marketing outcomes. The findings indicate that real-time feedback significantly enhances customer satisfaction, which in turn boosts engagement and loyalty. The research also reveals that customer demographics, including age and purchase frequency, play a significant role in shaping engagement levels.


Author Information
S. Elavarasan Ph.D Research Scholar (Part -Time); Dr.M. Abdul Kareem Assistant Professor & Research Supervisor PG and Research Department of Commerce Jamal Mohamed College (Autonomous) (Affiliated to Bharathidasan University) Tiruchirappalli, Tamiln
Issue No
2
Volume No
5
Issue Publish Date
05 Feb 2025
Issue Pages
602-614

Issue References

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