Consumers’ Satisfaction towards Smartphones with Special Reference to Tiruchirappalli City

Abstract 

Smartphones have become an essential part of modern life, influencing communication, business, entertainment, and daily tasks. This study explores consumer satisfaction levels among smartphone users in Tiruchirappalli, focusing on key factors such as price, performance, brand loyalty, battery life, and after-sales service. A survey-based analysis was conducted to gather responses from 100 users across different demographics. The findings highlight the most preferred brands, major satisfaction drivers, and areas requiring improvement. 

Keywords: smartphone, Brand Loyalty, Economic Growth

References

1. A study on customer satisfaction towards smart phone users, International Journal of Applied Research 2015; 1(10): 270-274. 
2. Attitude of Indian customers towards smartphones of android and windows version, journal of accounting & marketing (2016).