Abstract
The rapid expansion of e-commerce has significantly influenced consumer behaviour in India, particularly in the online shopping of electronic gadgets. This study explores key factors shaping consumer preferences, including financial considerations, trust, convenience, and security concerns. The research highlights demographic trends, purchasing motivations, and online shopping patterns. Findings indicate that the 21-30 age groups represent the largest segment of online gadget buyers, with Amazon being the most preferred platform. Consumers prioritize affordability, product availability, and secure transactions. A Chi-square test confirms a significant relationship between age and satisfaction levels in online shopping. While online retail offers numerous advantages, concerns regarding cyber security and payment safety persist. The study suggests enhancing security measures and trust-building initiatives to further encourage digital adoption in India's e-commerce sector.
Keywords: Online Shopping, Consumer Behaviour, Factors ,Customer Satisfaction, Gadgets.
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