Abstract
This study explores customer satisfaction regarding Burgman scooters in the Trichy district. The objectives are to assess the level of customer satisfaction and identify the factors influencing it. Using primary data collected through a structured questionnaire, the study examines key satisfaction metrics, including product quality, performance, after-sales service, and cost effectiveness. The findings highlight significant factors contributing to customer satisfaction and areas requiring improvement. The study offers valuable insights for manufacturers and dealers to enhance customer experience and brand loyalty. Keywords: Customer satisfaction, Burgman scooter, Trichy district, influencing factors, product performance.
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