Abstract
Street food is an essential part of the urban food culture in Tiruchirappalli, offering affordable and diverse culinary options to a wide range of consumers. This study investigates the key factors influencing consumer attitudes and preferences toward street food consumption in the region. The primary determinants examined include price, taste, convenience, hygiene, and socio-demographic characteristics. Data collected from 250 respondents through structured questionnaires and interviews reveal that affordability and taste are the most significant motivators for street food consumption. However, hygiene and food safety remain major concerns among consumers. The study highlights the role of convenience and accessibility in shaping consumer choices and identifies demographic factors such as age, occupation, and income levels as influential variables. The findings suggest that improved vendor hygiene practices and regulatory measures could enhance consumer confidence and sustain the street food sector. Recommendations include stricter hygiene inspections, vendor training programs, and public awareness campaigns on food safety. This research provides valuable insights for policymakers, food vendors, and urban planners aiming to balance affordability, quality, and safety in the street food industry of Tiruchirappalli. Keywords: Street food, Consumer preferences, Taste, Hygiene, Food safety, Convenience.
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