Abstract
Social media and content marketing have become essential tools for entrepreneurs seeking to grow their businesses. These strategies offer cost-effective ways to enhance brand visibility, engage with customers, and drive business growth. This study explores the impact of social media and content marketing on entrepreneurial success, examining the effectiveness of different platforms and content types. Findings indicate that Instagram is the most preferred marketing platform, while videos and social media posts generate the highest engagement. However, entrepreneurs face challenges such as time constraints, lack of new ideas, and audience engagement difficulties. The research highlights the importance of leveraging platform-specific strategies, utilizing analytics tools, and adapting to market trends. Despite challenges, the integration of social media and content marketing significantly contributes to business success. The study provides valuable insights for entrepreneurs, policymakers, and researchers, paving the way for future research on start-up growth, content personalization, and digital marketing strategies.
Keywords: Social media, Content Marketing, Entrepreneurship, Business Growth, Digital Marketing.
References
1. Yuniarti, Y., Aziz, M., &Gani, H. A. (2024). The role of creativity in digital marketing strategies for business growth. Journal of Business and marketing, 29(2), 102-115.
2. Singh, P. (2024). The impact of social media marketing on entrepreneurial success in Saudi Arabia. Journal of Digital Marketing, 12(4), 45-67.
3. Aslam, S., Hussain, B., &Hussain, S. (2024). Social media’s influence on entrepreneurial identity and self-presentation. Journal of Entrepreneurship and Social Media, 7(1), 34-56.
4. Yong, K., & Hassan, R. A. (2019). The relationship between social media marketing and entrepreneurial success in homestay business in Malaysia. Journal of Tourism and Hospitality, 18(3), 211-228.