Abstract
The tourism industry plays a crucial role in the global economy by generating employment, supporting exports, and promoting worldwide prosperity. It has significant potential to boost local economies as well. India, with its diverse landscapes, cuisines, heritage, adventure opportunities, wildlife, and culture, has become a popular destination for both international and domestic tourists in recent years. Tourism involves more than just increased travel; it also encompasses the development of infrastructure, such as hotels, resorts, and transportation networks, and the promotion of destinations through marketing and cultural exchanges. Recognizing the economic potential of tourism, governments and organizations have made strategic investments and formulated policies to enhance the tourist experience while preserving cultural and natural heritage. Overall, the development of tourism is a dynamic and multifaceted process that continues to shape economies, cultures, and environments worldwide. To identify the issues and key factors influencing the tourism sector, this paper analyzes tourists' satisfaction level and retention based on personal factors. The study is based on primary data collected from tourists who visited various spots in Dindigul district, with a total of 112 samples collected.
Keywords: Tourism, Tourist satisfaction, Retention
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