Abstract
A research has been conducted to evaluate the satisfaction of customers with the digital services of the public sector banks in Tiruchirappalli City. Primary objectives comprise evaluating customer satisfaction, delving into the demographic association with customer satisfaction, and scrutinizing elements that alter the performance of digital banking services. Recommendations include making the branches sell the services on the digital platform. Utilizing descriptive research and simple random sampling, the findings are aimed at providing actionable insights and formal recommendations on improving services in the public sector banks and underpinning this program so that they will have a better performance in the provision of service on digital platforms.
Keywords: Public Sector Banks, Customer Satisfaction, Digital Banking Services, Digital Platforms.
References
1. Ahamed, S. B., & Ali, E. M. THE IMPACT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR. Primax International Journal of Marketing (PIJM).
2. Ahmed, M. S. (2020). PREFERENCE AND SATISFACTION TOWARDS TWO WHEELERS WITH SPECIAL REFERENCE TO WOMEN CONSUMERS.
3. Ahmed, M. S., Badhusha, M. H. N., Siddiq, N. M., & Mohamed, I. A. Factors Influencing Consumers’ Purchase Decision towards Online Shopping in Tiruchirappalli District.
4. G.T. Govindappa, Rural women entrepreneurship- Constraints and strategies, Kurukshetra, 48(2) (1999), 11-14.
5. Hakkeem, D. M. A., &Sha, Y. M. (2015). An empirical study towards customer satisfaction in internet banking services with special reference to Tiruchirappalli district. IJSR-International Journal Of Scientific Research, 4(5).
6. Hakkeem, M. A., &Sha, Y. M. (2015). A study on customer satisfaction in internet banking with special reference to Tiruchirappalli district. International Journal of Marketing and Technology, 5(2), 72.
7. Khan, Y. R. (2020). Customers perference and satisfaction towards reliance-4 g jio services in Tiruchirappalli district. Jamal Academic Research Journal: An Interdisciplinary, 1(1), 31-37.
8. K, V., & H, J. H. (2017). Gst- a biggest tax reforms in india : an overview. Journal of Management and Science, 7(2), 250-253. https://doi.org/10.26524/jms.2017.33
9. K, V. K., & C, J. (2017). A comparative study of indiangst with canada model. Journal of Management and Science, 7(2), 254-258. https://doi.org/10.26524/jms.2017.34
10. Khan, Y. R., Ahamed, S. R., Ahmed, M. S., Siddiq, N. M., Badhusha, M. H. N., & Mohamed, I. A. Examining Students’ Perception of Online Education in Arts and Science Colleges: Perspectives on Personalized Learning and Emerging Educational Technologies.
11. Narsis, I. Net Banking Services and Customer Perceived Value.
12. Syed Ibrahim, A. A. A Study On Consumer Preference And Satisfaction Towards Instant Food Products With Reference To Karur District.
13. SADASIVAN, M. A., & VIJAYAKUMAR, K. SOCIAL PRESENCE INFLUENCE ON THE CONSUMERS ATTITUDE TOWARDS ONLINE SHOPPING.