Abstract
In today's competitive world, satisfaction is a crucial aspect of personal and professional life. By understanding the importance of satisfaction and implementing strategies to achieve it, individuals and organizations can thrive in today's competitive world. The research focuses on various factors influencing customer satisfaction, including product quality, pricing, customer service, and store environment. Data was collected through surveys of D-Mart customers in the district to understand their preferences, expectations, and overall satisfaction levels. The findings highlights that customers are generally satisfied with D-Mart’s value for money, quality of products, and the shopping experience. However, certain areas such as customer service and store accessibility were identified as areas for improvement. This study provides useful insights for D-Mart to refine its operations and enhance customer satisfaction, which can contribute to increased customer loyalty and business growth.
Keywords: Customer satisfaction, D-Mart, customer service
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