Abstract
The Buy Now, Pay Later (BNPL) credit service model has gained significant popularity in recent years, particularly among consumers seeking flexible payment options. This study explores the behavioral intention of consumers to adopt BNPL services, focusing on the determinants that influence this adoption, the challenges faced, and the patterns of consumer behavior. Using frameworks such as the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), the research examines factors like perceived ease of use, financial benefits, trust, risk perceptions, and digital literacy. Demographic variables such as age, income, and spending behavior are also considered to assess adoption trends. Additionally, the study addresses challenges including debt accumulation, hidden charges, financial illiteracy, and regulatory issues that impact consumer adoption. Through primary data collection and statistical analysis, this research provides valuable insights into the motivations, barriers, and overall adoption patterns of BNPL services. The findings offer recommendations for BNPL providers, policymakers, and financial institutions to enhance consumer adoption while mitigating risks and ensuring responsible usage.
Keywords Buy Now Pay Later, BNPL, Consumer Behavior, Digital Credit, Fintech, Behavioral Intention
References
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