Journal Issues

Abstract
In today’s demanding work contexts, the dynamic interplay between employee wellness and mental health has become a critical problem. This study examines the complex relationship between workplace practices and mental health, looking at how the former affects employee wellness and the latter is influenced by mental health issues. It delves into how mental health affects general worker performance, engagement, and the profitability of the company. It also looks at the mutual advantage of putting employee mental health first. It advocates a multifaceted approach that incorporates encouraging workplace policies to promote a working environment whereby employees can develop mental health and employee well-being.
Keywords: Mental health, employee wellbeing, workplace stress, company, culture.

Abstract
The FMCGs sector is a very dynamic sector in India. A major goal is to satisfy the needs and wants of consumers. This article highlights the consumer behaviour towards fast moving consumer goods in Chengelpet District. Creating awareness regarding products is essential to gab the marketing the competitive world. As we know that when customer satisfied the purchasing level of the customer would gradually increase by that the sales of the company will increase. Here in this research work researcher is trying to find out differences in the opinion of consumers on the basis of Age, Educational Qualification, Location and Gender regarding consumer behaviour towards fast moving consumer goods in Chengalpattu District.

Abstract
Applying Artificial Intelligence (AI) technologies in Human Resource Management (HRM) contributes to more capability, diverse insights, and analytical support to enhance people management. This study presents an integrated overview of the research trends through a PRISMS-compliant bibliometric review. We have analysed a dataset of 247 Scopes-indexed publications between the earliest available date (1993) till 2020 to understand the key themes and the related research focus. The study shows that most research has been conducted in recent years, with 70% of relevant papers published since 2010. The key themes subscribed to the development of this literature have been called out. The outcome of term co-occurrence analysis highlights majority research related to AI in HRM focuses on resource allocation, talent acquisition, and training and development. The research spotlights significant areas attributed to AI in HR functions that warrant additional research. Deliberation of research gaps and recommendations on future direction is also provided.
Keywords: Artificial Intelligence, AI, HR, human resource management, bibliometric analysis.

Abstract
Work Environment In the workplace, racism is viewed as a social death. It is extremely difficult for employees who experience ostracism to relocate with other members of the organization. According to K.D. Williams, workplace ostracism is when people are shunned and neglected by their coworkers. Since there are more private schools in Chennai than public ones, private school teachers are crucial to the education and growth of the students. The objectives of the study include, 1) To identify the effect of organizational justice on workplace ostracism, 2) To study the impact of workplace ostracism on voice behaviour and 3) To study the mediating role of political skill. Research is carried out using descriptive research design. Data is collected using a structured questionnaire with closed ended questions and analyzed using SPSS software. The study's key findings will encourage private school teachers to work enthusiastically in the classroom and will also help school administrators improve student performance.

Abstract
The term “green products” is used commonly to describe the products that seek to protect or enhance the environment during production, use, or disposal by conserving resources and minimizing the use of toxic agents, pollution, and waste. Hence, green products offer potential benefits to the environment and human health. As the public become more educated and informed about environmental issues, they soon realize that they may contribute unintentionally and unknowingly to greenhouse gas, acid rain, pollution and massive accumulation of waste. To overcome these difficulties a new concept has born in the present globalized world where production, consumption and also the marketing of the products can be carried effectively ensuring environment safety. This concept is named as “Green Marketing”. The outcome of this paper may trigger the minds of marketer to give a thought for adopting the suitable strategies which will give them a way to overcome major problems associated with regular marketing techniques and make a shift to green marketing. The paper also examines the present trends of green marketing in India and describes the reason why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand.
Keywords: Green Marketing, Emerging of Green Marketing, Green Strategies, opportunities and Challenges, sustainable development.

Abstract
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.
Keywords: CRM, Sales Growth, Communication, Customers.

Abstract
The purpose of this paper is to make a study on how the employees were motivated in a workplace. Several authors have formulated many theories on motivating people. But when it comes to motivating employees the theories followed must be capable enough to motivate them. Nowadays, motivation theory has become a central tenet of management theory, such that the effective use of these theories has a significant impact on the dedication and performance of the employees and, as a result, the overall success of a company. The company was already giving sufficient level of motivation. For this motivation level the company got better response from employee. This project report shows some of the motivational techniques followed by the company is really effective or not. Does these techniques help the management to motivate their employees? Whether the employees will work effectively if they are motivated and to know the performance level of the employees with motivation and without motivation. This report also includes the details of some of the benefits which an employee is acquiring from the company. From those benefits which motivates the workers to do their work efficiently and effectively. Even though the management is motivating their employees in a better way they must make a research on what makes the employees really motivated in workplace.
Keywords: - Motivation Techniques Practiced in employee

Abstract
The consumer relationship to management is pivotal in modern business dynamics. Management must understand and adapt to consumer need, preferences, and behaviours to effectively drive product development , marketing strategies, and overall business decisions. Bye cultivating strong consumer relationships, management can enhance brand loyalty, improve customer satisfaction, and foster long -term profitability. Through Market research, data analysis, and customer feedback mechanisms, management can continuously refine their approach to meet evolving consumer expectations and maintain a competitive edge in the marketplace. Prioritising the consumer relationship empowers management to make informed decisions that drive sustainable growth and success for the organisation.

Abstract
Today, India has a reasonably properly developed system with different classes of banks public sector banks, foreign banks, private sector banks both old and new generation, regional rural banks and co-operative banks with the Reserve Bank of India as the fountain Head of the system. This days banking area acts as a backbone of Indian economic system which displays as a supporters during the period of increase and recession from 1991 various developments and traits in banking sector credited. It also displays the various reforms were caused to improve their services to meet the customers. The banking zone plays a vital role in the development of one country’s economy. The growth of banking sector the realize upon the services provided by them to the customers in diverse components. The growing trend of banking services is found significant after the new economic reforms in India. Now lets see the discussion about the recent trend in banking in this article.

Abstract
Marketing in India has evolved rapidly to keep up with technology and the ever changing demands of consumers. Although television continues to dominate marketing practices, digital media has emerged as a strong contender that is expected to become the leading marketing channel in the years to follow. The digital advertising industry across India grew to a market size of almost 300 billion Indian rupees in the year 2022, a considerable leap from the market size in 2016. Owing to the progressive growth of the digital media market in India, digital advertising was projected to expand to over half a trillion Indian rupees by 2024, reflecting the rising trend that developed over the past years. Owing to the significance of the study the present study is throwing a light on the awareness and satisfaction of digital marketing from the context of Chengalpattu district. The study offers valuable findings and suggestions for further advancement in the domain of the study.

Abstract
In this article we discussed about the recent trends in cyber security in accounting. Accounting is an important practical mechanism by which corporations are held to account for their performance and impact. This is consequential for corporate accountability for the conservation of natural capital. While there is clear evidence of increasing corporate accounting and reporting with respect to aspects of natural capital however, such efforts are at best nascent. Cyber security systems and risk management plans that protect accountants and accountant firms from some of the risks of cyber attacks and data breaches.

Abstract
Digital Currency plays an important role in today’s scenario. It is a broad term for electronic money issued by block chain using distributed ledger technology as the information infrastructure. In addition, central bank digital currencies (CBDCs) provide the unique advantages of central bank money settlement finality, liquidity, and integrity in a digital format.

Abstract
The developing interest in virtual and augmented reality applied to commercial enterprise leads business enterprise to explore feasible application in several management and development and additionally underway. In spite of this developing fashion there is loss of scientifically grounded records on what us being completed. How and the consequences. In this article we discuss the recent trend in HRM.

Abstract:
This paper has been presented in “International conference” on digital transformation in commerce and management conducted by department of commerce and management in (MAASCArts and Science College, Uthiramerur). Over–the–top media services (OTT) platforms have become quite popular in India in the last few years. An over-the-top (OTT) media service is delivered directly to viewers via the internet. The study revolves around video streaming services that are over-the-top (OTT) platforms. Netflix, Amazon, Disney+ Hotstar, ZEE 5, etc., provide D2C services directly to their consumers without any intermediaries.This study aims to identify the various factors that influence consumers' subscription decisions. The objective is to identify the most popular OTT platform and the factors influencing subscription.

Abstract
In this article will be through a Digital marketing and it's trends in present & future in the world. As marketing has become a very important tool for every Industry to reach the consumers It's become very critical as to decide what is the right medium. For marketing this article will cover Digital marketing trends and it's future general issues Faced and some suggestions to overcome it along with few cases.

Abstract
Advertising and Marketing plays an critical function in now a day’s scenario. Without the a success implementation of advertising strategy we cannot imagine a successful advertising strategy constantly results in fulfillment of advertising approach. Advertising and marketing helps to draw client and to retain clients. In this aggressive enterprise environment its far very obligatory to implement powerful advertising strategy. That is a conceptual have a look at where in we have tried to research the rising trends in marketing for fast shifting patron goods in India.

Abstract
Finance is the study and discipline of money, currency and capital assets. It is related to and distinct from Economics which is the study of production, distribution, and consumption of goods and services. The discipline of Financial Economics bridges the two fields. Based on the scope of financial activities in financial systems, the discipline can be divided into personal, corporate, and public finance. In a financial system includes assets are bought, sold, or traded as financial instruments, such as currencies, loans, bonds, shares, stocks, options, futures, etc. Now a days in finance sector a lot of innovative technologies implemented in this field. so let’s see in this article the important role of AI And Block chain in Finance.
Key words DEXS- Decentralized exchanges KYC- Know-Your-Customer DEFI -Decentralized Finance AI - Artificial intelligence

Abstract
This paper investigates the confluence of emerging trends in accounting with the rapid adoption of cloud accounting technologies. It explores how advancements such as artificial intelligence, data analytics, and sustainability reporting are reshaping traditional accounting practices. Furthermore, it discusses the vital role of cloud accounting in enabling seamless integration of these trends, offering enhanced collaboration, real-time data access, and cost efficiencies. While acknowledging the transformative potential of cloud accounting, the paper also addresses concerns related to data security and privacy. By embracing these emerging trends and leveraging cloud-based solutions, accounting professionals can navigate the evolving landscape effectively and drive innovation in the field.

Abstract:
Aachi Masala” is the popular of Masala as the household among the millions of people today, it is doing Masala trading into the field of pure spice powders like Turmeric, Chilli, Coriander powders, and Matten, Chicken, Kulambu Masalas etc., this curiosity lets to enter into masala world with boldness. This masala encountered a lot of hurdles, since selling masala products during those days to the oriental women who are traditionally conservative. It is not easy to sell. It is concept sealing on “Easy Cooking” rather than marketing food products with self-determination and persistent attempts, it is able to get into the kitchens of our country and the rest of the world. The store may look like a wonder, but the hard work, the pot holes andthe bumps on the way to producer. The person who stood behind produce masala for all those achievements was with help of their business partner. The main objective of this research is to identify the consumer satisfaction of Aachi masala products in South Chennai District. The suggestion is help to improve the quality of the Product. The findings of the study and recommendation are mentioned. It is concluded that, the organization might effectively use all the promotions tools for making efficient communication to all the customers.
Keywords: Customer satisfaction, Taste, Quality.

Abstract
After We Got The Independence In 1947, Our Rural People Immensely Played The Important Role To The Economic Development Of Our Country. In The Recent Years, Both Government Of Tamil Nadu And Private Finance Institution Have Aided Them In All Possible Ways To Improve Their Livelihood By Giving Them The Numerous Opportunities, If Is Thing To Share That 60% People Of India Are Living Only In Rural Areas. The Poor People Get Loan From Micro Finance Institution But They Do Not Utilize The Money Properly Because Of Their Low Intellectuality And High Ignorance. So They Could Not Pay Their Due Amount On Stipulated Time And They Are Forced To Get The Money From Other Money Lender To Pay Off The Dues When The Agent Of Former Finance Institution Compelled Then To Pay Back The Same. ‘As Everyone Knows, The Nationalized Bank Give The Loan For Minimum 7% Maximum12% Interest Rate But Non BankingFinancial Institution Gives The Loan For Minimum12%To Maximum36%.So We Can Come To Conclude That Micro Finance institution Makes Adverse Effect To The Rural People. The Studies Aims to Proclaim That Micro Finance Institution Does Not Help To the Poor Rural People but Increases Their Poverty In Our Nation.

Abstract:

Insurance is one of the important instruments designed to deal with risk through sharing. Life Insurance is a contract by which one can protect oneself against specific losses by paying a premium over a period of time. Since each one of us, during our lives are faced with numerous risks-failing health, financial losses, accidents and even fatalities, our instinct drives us to cover ourselves against those risk. Though an insurance cover can’t protect the emotional losses arising out of these risks, it softens the economic crisis that usually accompanies these losses. A family is generally dependent for its food, clothing and shelter on the income brought in at regular intervals by the breadwinner of the family. So long as he lives and the income is received steadily, that family is secure; but should death suddenly intervene the family may be left in a very difficult situation and sometimes, in stark poverty. Uncertainty of death is inherent in human life. It is this uncertainly, that is risk, which gives rise to the necessity for some form of protection against the financial loss arising from death. Insurance substitute this uncertainly by certainty.

Abstract
The study on recent trends in Digital Banking UPI ATM card-less cash withdrawal. The purpose of this study is also to observe and analyses the purpose of using Digital Banking in UPI ATM, reason for choosing digital banking services. We collect data from primary and secondary data collection method. Many people use online banking service. In India nearly 300 million consumer are estimated to use digital banking regularly had to highest number of digital banking users or other than other country. Now in this article we discussed about digital banking it’s one of the recent trend in banking sectors in India.
Key Words: UPI :- Unified Payment Interface ATM :- Automatic Teller Machine QR Code :- Quick Response Code
NPCI :- National Payments Corporation of India ICCW :- Interoperable Card-less Cash Withdrawal

Abstract
An integral part of the human existence, is said to have an immense influence over the lives of individuals and the organization. In the present and post decades the broadband sectors has been undergoing sea changes in terms of globalization efforts liberalization policies, downing and new technology and so on, that had created in this sectorsThis study attempts to explore the factors relating to broadband services and the various coping mechanisms used by the employees, student and profession in the broadband services sector. There are numerous common causes of work related grievances including lack of time, environment problem, high workloads,
key words :service quality of broadband service.

Abstract
Cosmetics are a category of health and beauty products that are used to care for the face and body, or used to accentuate or change a person's appearance. Cosmetics are not only employed to modify appearance of an individual, but are also used for care of skin and body, besides to add fragrance to that person.Many distinct races and cultures employ cosmetics in the day-to-day life. The creative self-expression and self-identity aspect are considered to be the key factors which contribute to the fame of cosmetics in current scenario. The main significance of cosmetics is to instill a new decent look to the person after application.The COVID pandemic negatively affected the cosmetics industry, lowering product sales. However, rapid growth in technology integration is transforming product manufacturing processes, customer interactions, and product marketing in the industry. Customers are also changing their buying behavior, favoring online and mobile services over traditional purchases. In this article, we present an overview of the world’s major trends, ranging from green cosmetics and immersive beauty to artificial intelligence and cosmetics nanotechnology.
Keywords: Green cosmetics, Healthcare, Rejuvenation, Smartskin, Blockchain, Artificial Intelligence, Nano Technology, Marketing Strate

Abstract
The traditional banking industry is thus facing the impact of digital technology. Meanwhile, India today offers a unique architecture for banking. The banking sector plays a vital role in the development of one country’s economy. The growth of banking sector depends upon the service provided by them to the customers in various aspects. The growing trend of banking services is found significant after the new economic reforms in India. Today, India fairly well developed banking system with different classes of banks- public sector banks, foreign banks, a private sector bank, both old and new generations, regional, rural banks and cooperative banks to the Reserve bank of India as the fountain Head of the system. Nowadays banking sector acts as the backbone of India economy, which reflects as a supporter during the period of boom and recession. Since 1991 various trends and developments in the banking sector are credited. It also reflects the various reforms were caused to improve their services to satisfy the customers. The innovations have brought efficiencies, creating a better customer experience through best pricing, speed and convenience. With a brand that represents salience and trust, bankers and banks are a one-stop shop. The researcher will explore and analyze available literature to find issues and challenges and suggest some logical strategies from content available with articles, news and research articles. The goal is to make banking cheaper, more efficient and easier to access for all of the country‟s citizens. Digital banking offers yet another advantage: it allows people and business owners to obtain credit. However, e-wallets such as Paytm, Free charge and MobiKwik have been around for a couple of years. However, things are, rapidly transforming in the digital era. It is as important that the banks remain as transparent, as their customers remain authentic. The main objective behind integrating banking services with technology is, undoubtedly, convenience.
Key Words: Banking sector, recent trends and developments etc.

Abstract
This study aims to examine the significance of Green Human Resource Management (GHRM) in the business context. GHRM is increasingly recognized as a pivotal element contributing to enhanced profitability and the reduction of corporate resource wastage through adherence to ecological principles. The initiatives undertaken within the realm of human resources form a broader spectrum of corporate social responsibility, positioning GHRM as an integral aspect of sustainable business practices. This research underscores the vital role played by GHRM in industries, acting as a catalyst for addressing and promoting environmental issues within the organizational framework. The results add to the increasing amount of information about companies' environmental responsibilities and the strategic role GHRM plays in encouraging a more sustainable and ethical corporate environment.
Keywords: Green, Human Resource Management, Green HRM, Environment, Practices, Responsibility.

Abstract
The purpose of this paper is to establish the importance of human resource management (HRM) and how it emerged, to provide some evidence of its context, to discuss its potential and future development. Many specialists underlined the fact that human resource requires more attention and careful management than any other resource of an organization. The role of the HR manager must parallel the needs of the changing organization. Successful organizations are becoming more adaptable, resilient, quick to change directions, and customer-centered. Within this environment, the HR professional must learn how to manage effectively through planning, organizing, leading and controlling the human resource and be knowledgeable of emerging trends in training and employee development.
Key Words: Human Resource Management, HRM trends, Human resource, Personnel administration, Talent management.

Abstract
Network Marketing is a business model of direct selling in which consumers/customers get products directly from the company or any of its stores instead of stepping out for any other retail stores. Emerging business trends have entirely transformed the way businesses operate. Such models help businesses gain more customers. Also, they can minimize the expenses incurred using the traditional models. Network marketing is a marketing medium that manufacturers use for their sales expansion. It is usually used when managing multiple distributors for their product distribution. At times these distributors can have sub-distributors. Thus, this results in a network of distributors that function at different levels of the distribution chain. Unemployment is one of the biggest problems in India. Net work marketing reduce the unemployment.
Key words: Network Marketing, MLM, SLM, Direct selling, Employment.

Abstract
Continuous changes in technology, economic, social and psychological understandings and structures have influence on both Human Resources and their management. Current models of HRM suggest that expectations about HR roles are changing as organisations are striving to make the HR function leaner and more ‘strategic’. The aim of this article is to identify recent trends in human resource development and to review existing research with regard to these recent trends. As a result, the following trends are identified: Globalization and its implications, Work-force Diversity, Employee expectations, Changing skill requirements, Corporate downsizing, Continuous improvement programs, Re-engineering work processes for improved productivity, Contingent workforce, Mass Customization, Decentralized work sites, Employee involvement, Technology, Health, Family work life balance, Confidentiality. Per trend, relevant existing research is reviewed and avenues for future research are discussed.
Keywords: Diversity, Human resource management, Workforce.

Abstract 

In today's fast-paced business landscape, customer relationship management (CRM) plays a prominent role in maintaining strong customer connections and driving business growth. As technology continues to evolve, new CRM trends are emerging, revolutionizing the way businesses interact with their customers. In this article, we will explore one of the latest CRM trend AI and its impact on businesses. 

Key words: CRM – Customer Relationship Management AI – Artificial Intelligence ERP – Enterprise Resource Planning AR – Augmented reality VR – Virtual Reality

Abstract
E-Commerce, also known as electronic commerce, is the process of buying and selling goods through the use of the Internet or other online platforms. E-shopping, also referred to as online shopping, is a subcategory of E-Commerce that enables customers to directly purchase products and services from sellers via the Internet using a web browser. In India, online shopping has transformed the traditional method of purchasing goods and services. Consumers who wanted to purchase a product that they wanted to touch and feel began to purchase after seeing the product image on the website. Amazon, Flipkart, Meesho, Myntra, Ajio are some of the most preferred E-Commerce Apps. It is just because online shopping has been creating trust and gaining acceptance. Thus, this research is conducted to examine the Consumer Satisfaction Towards E-Commerce App. The objective of this study is to analyze Factors Influenced to Buy Products Online in E-Commerce App and identify the problems faced by the Consumers while using E-Commerce App and also to find association Association between Most preferred E-Commerce App and Age.
Keywords E Commerce , Consumer, Satisfaction