Abstract
The consumer relationship to management is pivotal in modern business dynamics. Management must understand and adapt to consumer need, preferences, and behaviours to effectively drive product development , marketing strategies, and overall business decisions. Bye cultivating strong consumer relationships, management can enhance brand loyalty, improve customer satisfaction, and foster long -term profitability. Through Market research, data analysis, and customer feedback mechanisms, management can continuously refine their approach to meet evolving consumer expectations and maintain a competitive edge in the marketplace. Prioritising the consumer relationship empowers management to make informed decisions that drive sustainable growth and success for the organisation.
Customer Relationship Management, Author V. Kumar
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https://www.techtarget.com/searchcustomerexperience/definition/CRM-customer-relationship-management
https://www.investopedia.com/terms/c/customer_relation_management.asp