Abstract:
Aachi Masala” is the popular of Masala as the household among the millions of people today, it is doing Masala trading into the field of pure spice powders like Turmeric, Chilli, Coriander powders, and Matten, Chicken, Kulambu Masalas etc., this curiosity lets to enter into masala world with boldness. This masala encountered a lot of hurdles, since selling masala products during those days to the oriental women who are traditionally conservative. It is not easy to sell. It is concept sealing on “Easy Cooking” rather than marketing food products with self-determination and persistent attempts, it is able to get into the kitchens of our country and the rest of the world. The store may look like a wonder, but the hard work, the pot holes andthe bumps on the way to producer. The person who stood behind produce masala for all those achievements was with help of their business partner. The main objective of this research is to identify the consumer satisfaction of Aachi masala products in South Chennai District. The suggestion is help to improve the quality of the Product. The findings of the study and recommendation are mentioned. It is concluded that, the organization might effectively use all the promotions tools for making efficient communication to all the customers.
Keywords: Customer satisfaction, Taste, Quality.
Kandalama Setty, CMD of Vivek Ltd, Deccan Chronical,29 jan, 2013 K. Vaitheeswaran, CEO of Indiaplaza.com, Deccan Chronical,29 Jan, 2013 Zia Ul Haq, “Perception Towards Online Shopping:
An empirical Study of Indian Consumers”, Abhinav Natwww.abhinavjournal.com, ional Monthly Refereed Journal of Research in Commerce and Management Vol 1 Issue 9, ISSN 2277-1166.KJK
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