Abstract
Cosmetics are a category of health and beauty products that are used to care for the face and body, or used to accentuate or change a person's appearance. Cosmetics are not only employed to modify appearance of an individual, but are also used for care of skin and body, besides to add fragrance to that person.Many distinct races and cultures employ cosmetics in the day-to-day life. The creative self-expression and self-identity aspect are considered to be the key factors which contribute to the fame of cosmetics in current scenario. The main significance of cosmetics is to instill a new decent look to the person after application.The COVID pandemic negatively affected the cosmetics industry, lowering product sales. However, rapid growth in technology integration is transforming product manufacturing processes, customer interactions, and product marketing in the industry. Customers are also changing their buying behavior, favoring online and mobile services over traditional purchases. In this article, we present an overview of the world’s major trends, ranging from green cosmetics and immersive beauty to artificial intelligence and cosmetics nanotechnology.
Keywords: Green cosmetics, Healthcare, Rejuvenation, Smartskin, Blockchain, Artificial Intelligence, Nano Technology, Marketing Strate
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