Abstract
The FMCGs sector is a very dynamic sector in India. A major goal is to satisfy the needs and wants of consumers. This article highlights the consumer behaviour towards fast moving consumer goods in Chengelpet District. Creating awareness regarding products is essential to gab the marketing the competitive world. As we know that when customer satisfied the purchasing level of the customer would gradually increase by that the sales of the company will increase. Here in this research work researcher is trying to find out differences in the opinion of consumers on the basis of Age, Educational Qualification, Location and Gender regarding consumer behaviour towards fast moving consumer goods in Chengalpattu District.
Md Salim Hossain and Nasrin Sultana Shila, Factors Influencing Consumer Decision Making for personal care products, Dhaka Univ. J. Biol. Sci. 29(1): 53-59, 2020 (January). 3 Anu Jose, Perception and Buying Behaviour Of Modern Women Towards Personal Care Products , Vol-1 Issue-4 2016 IJARIIE-ISSN(O)-2395-4396
● Kameswara Rao Poranki, consumer attitude and perception on personal care products and cosmetics at visakapatinam, India, (2015), Research jornal of social science and management.
● Sakshi sharma and Maninder singh DOI: https://doi.org/10.17015/ejbe.2019.023.03
● https://www.yourarticlelibrary.com/marketing/market-segmentation/consumer-behaviourmeaningdefinition-and-nature-of-consumer-behaviour/32301
● https://www.yourarticlelibrary.com/products/5-factors-influencing-consumer-behaviourexplained/22163
● https://www.yourarticlelibrary.com/marketing/market-segmentation/consumer-behaviourmeaningdefinition-and-nature-of-consumer-behaviour/32301