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How to Find Angel Investors for Startups in India
Mr.Jayaram.A
Pages: 1-8 | First Published: 05 Sep 2017
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Abstract
Every Entrepreneur who is planning to launch his Startup does come across with these problems. Where to find Angel Investors? Will they invest in my startup? How to Pitch Angel Investors? If we talk about you will agree when I say “Investors play a key role in Startup Success” So the question arises who are Angel Investors? Angel Investors are the experienced entrepreneurs who themselves has been through the same phase from which you are going through and the ones who understands what it takes to create a billion dollar company out of an idea. It is true that “What business makes great is the great idea” But business require funds to make it big, A guidance from a more experienced person can increase the probability of your business success as well. First of all you need to understand there is difference between who you expected from Angel Investors and how actually Angel Investors do. This is something what everyone expects from Angel Investors but this is not something which Angel Investor does. They would analyze every possible aspect at which your startup can be valued. Well, you could always find angels and startup investors scattered all over social media. They are people who have been in and around the startup ecosystem for the most part. However, connecting with them could be an un-necessary hassle. The result show that there is number of angel networks that helps to connect Angel Investors in India. The paper shows that there is very little awareness of this concept which could give a big boost to our economy especially when entrepreneurship start-ups are being given such importance. The paper would contribute to help in forming policy which could promote the development of Angel Investor in India. This paper differs from previous studies as it is the first paper concentrating on How to find Angel Investors for startups in India and different types of Angel Investors in globe.
Keywords: Angel Investors, Angel Investor network, Entrepreneurs

REFERENCE
1) Aram,J. D. “ Attitude and Behaviours of Informal Investors Towards Early-Stage Investments Technology-Based Ventures and Coinvestors.”Journal of Business Venturing, 1989, 4, 333-347.
2) Benjamin, G. A., and Margulis, J. Finding Your Wings: How to Locate Private Investors to fund Your Venture, New York: Wiley, 1996.
3) Convey, P. (1996). Informal Investment in Britain: An Examination of the Behaviours,
Characteristics and Preferences of British Business Angels.
4) Evanson, D. (1998). Where to Go When the Bank Says No:Alternatives for Financing Your Business . New York: Bloomberg Press.
5) Gaston, R. J. Finding Private Venture Capital for Your Firm: A Complete Guide.New York: Wiley, 1989.

Impact of Employee Turnover on Organizational Effectiveness in Telecommunication Sector with the Special Reference in Vishakapattinam District
Dr.Vidhya.M
Pages: 9-15 | First Published: 05 Sep 2017
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Abstract
Employee turnover is a significant factor that is of vital importance to the employees of the organization. The current study traces the reasons of employee turnover in the telecommunication sector of Visakapattinam district. The target population for this research study was the employees of telecom sector of district Visakapattinam. For this study, survey method was adopted by floating questionnaire which served as a tool for collecting research data. The researches results have revealed that employee turnover depending upon factors such as have significant impact on organizational effectiveness; these factors are correlated with each other as well. This research study has certain limitations which include resources and time constraints, which limit the current research to only Vishakapattinam offices of the telecommunication sector of AP State. By using correlation and regression analysis, the current research study found that there is a significant relationship between employee turnover and organizational effectiveness. To investigate employee turnover in detail, this research article examines the causes of employee turnover, its drawbacks and suggest some strategies on how telecom sector can retain their employees and optimize turnover rate.
Keywords: Employee Turnover, Organizational Effectiveness, Banking sector, Firm stability, Pay level, Work situation, Training and Supervision.

REFERENCE
1) Chiang, C. F., Back, K. J., & D, D. (2005). The Impact of Employee Training on Job Satisfaction and Intention to Stay in the Hotel Industry. Journal of Human Resources in Hospitality& Tourism, 4 (2), 99-118.
2) Dalton, D., & W, T. (1979). Turnover turned over: An expanded and positive perspective. Academy of Management Review, 4 (2), 225-235
3) Fahad, M., Salman, C., Zain, I., & Muhammad, R. (2013). Does Psychological Empowerment Bring About Employee Commitment? Evidence from Telecommunication Sector of Pakistan. Journal of Business Studies Quarterly, 5 (1).
4) Faruk, S. (2011). Affective Commitment as a Mediator of the Relationship between psychological climate and turnover intention. World Applied sciences Journal, 14 (4), 523-530.
5) Ghulam, M. K., Syed, (2012). The Contribution of Organizational Variables and its impact on Job.

A Study on Customer Satistaction About Bank Service of State Bank of India With Reference to Salem Town
Dr.K.Selvaraj
Pages: 16-21 | First Published: 05 Sep 2017
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Abstract
The Financial Services is the backbone of service sector. This is important not only for the banking sector but for the Indian economy as a whole. This is so because banking is a catalyst and life of modern trade and commerce. It is an integral part of all the businesses and social activities. Customer Satisfaction is very essential for every Service to survive in the market. Customer Satisfaction could help the business by placing future demand to the company. Customer Satisfaction gives passing the words of mouth to other potential customers. Simple random sample technique tools. Samples of 150 customers for collecting the data. The data collected were tabulated and analyzed by applying statistical tool are Simple percentage methods, Chi-square test methods and Correlation. The research study was conducted from August 2016 to August 2017. Study is confined to Salem Town village only. The sample size is 150 hence finding cannot be generalized. The period of the study is limited one year only. It was difficult to know whether the respondents are truly given the exact information. Customer preferences and opinions are supposed to change from time to time.
Keywords: Financial Services, Customer Service, Business, Customer Statification.

REFERENCE
1) Kano, N. Seraku, N. Takahashi, F. and Tsuji, S., Attractive quality and Must-be Quality‟ Hinshitsu, The Journal of the Japanese Society for Quality Control, April 1984, pp. 39-48
2) Gronroos, C., “A service quality model and its implications”, European Journal of Marketing, Vol 18, No 4, pp 36-44.
3) C. Webster, “Can consumers be segmented on the basis of their service quality expectations?”, Journal of Services Marketing, 1989, Vol. 2(3), pp. 35-53.
4) Fornell, C. A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 56, January, pp. 6-21.
5) Aurora S. and Malhotra M. , “Customer Satisfaction: A Comparative Analysis of Public and Private Sector Banks”; Decision 24(1-4), January- December, IIM Calcutta

Proplem of Chicken Poultry Owners(A Study with Reference to Rasipuram Taluk)
Dr.K.Selvaraj
Pages: 22-27 | First Published: 05 Sep 2017
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Abstract
The Poultry Industry has evolved in the 21st century from tens of thousands of small independent farms in the post-world war II period to an industry of relatively few large vertically integrated companies, each with multiple farm sites or contract growers, processing, marketing, feed milling and hatchery capabilities. Poultry business is attractive as any other business and is a home-farm enterprise. It plays an important role in converting grain and other products into eggs and poultry meat for the non-traditional benefit of mankind. Agriculture and poultry are interdependent as the cereals form part of feed for poultry and poultry wastages are inputs for agriculture. Poultry production can play a significant role to raise the economic status of the rural masses, improve their level of nutrition and also generate employment opportunities. it was proposed to conduct a study on the production and marketing of poultry products and their problems and to analyze the factors influencing the process of production and marketing. The following are the main objectives of the study are to study the profile of respondents and the chicken poultry farming owner practices adopted by the respondents in Rasipuram Taluk. To assess the performance of chicken poultry farms in the area of production, finance and marketing of chicken poultry products in the study area. To identify the problems of chicken poultry farms and predict future prospects of poultry industry Rasipuram Taluk. To analyse the factors influencing performance of chicken poultry farms in the study area. To suggest measures to overcome the problems in production and marketing of eggs and financial problems faced by chicken poultry owners. The data collected were tabulated and analyzed by applying statistical tool are simple percentage method, chi-square test methods and correlation. The research study was conducted from October 2016 to September 2017. With a strong poultry-based business, non-farm activities can also be initiated when the poultry farm owners are more experienced and capable of taking risk and can manage the programme better. The production and marketing of poultry products in India expected to double the progress in the next four years. This research is a rewarding exercise to the scholar and the researcher would feel delighted, if the suggestions and recommendations made here on the basis of the study undertaken are considered and implemented by the chicken poultry farm owners and the government. It would also be gratifying if this research initiates further research on poultry business and necessary R&D in this field, a need of the hour.
Keywords: Production, Research & Development, Finance & Markting.

REFERENCE
1) Sekar C. and Dr.Srinivasan R, “Marketing of Eggs in Namakkal Block of Salem District,” Poultry Advisor, Volume 211 (4), 1991, pp. 27-34.
2) Mitra A, "Managing Disease Control", Indian Poultry Industry year Book 1994, pp. 281-282.
3) Rakshit C.C. and Rao B.S, "Alternate Feed Resources", Indian Poultry Industry Year Book 1994 pp.263-266.
4) Surat Singh, “Marketing of Poultry Products – Broiler Marketing” Indian Journal of Agricultural Marketing, Volume 9 (1), 1995 pp.51-61.
5) Chandrasekaran R, "Egg Sales in Namakkal Area - A Review" Kozhi Nanban (Tamil) December, 1998, pp.11-17.
6) Mohan P, "Lighting Management in Poultry Farm for Increased Egg Production", Kozhi Nanban (Tamil) February, 1999, pp 5-9.

A Study on Financial Performance in Bharti Airtel LTD
Dr.L.Mythili
Pages: 28-32 | First Published: 05 Sep 2017
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Abstract
The telecommunication plays an important role in today‟s market dynamic. In the last decade a dramatic change in the ownership structure of telecommunications companies has taken place, from public (state-owned) monopolies to private companies. The rapid development of mobile telephone networks and video and Internet technologies has created enormous competitive pressure on the companies. As new competitors arise, companies need intelligent tools to gain a competitive advantage. Also, stock market expectations are enormous, and investors and financial analysts need tested tools to gain information about how companies perform financially compared to their competitors, what they are good at, who the major competitors are, etc. In other words, the telecom companies need to benchmark their performances against competitors in order to remain important players in this market.
Keywords: Telecommunication, Stock Market, Public & Companies, Investors.

References
1) Singh, J.P. and Pandey, S. (2008), “Impact of Working Capital Management in the Profitability of Hindalco Industries Limited,” The Icfai University Journal of Financial Economics
2) Chakraborty, P.K. and Bandopadhyay, K. (2007), “Strategic Working Capital Management: Case of a Turnaround Company,” ICFAI Reader
3) Annual Reports of Selected Telecommunication Companies 8.
4) Financial Management – S.N. Maheswari, Sultan Chand and sons, New Delhi.
5) Pandey I.M., Financial Management, Vikash publishing House, New Delhi.
6) Modern Investment and Security Analysis. Russell .J fuller and James 1, Farrell, Mc. Craw Hill International edition ,New York
7) PrassannaChandra ,Financial Management. Tata Mcgraw Hill publishing company Limited ,New Delhi.

A Study on Accounting Standard 3 (Cash Flow Statement ) and its Implication on Financial Statements with Special Reference to Rittal India Pvt Limited
Mr.Vishwanath R Havalappagol
Pages: 33-42 | First Published: 05 Sep 2017
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Abstract
The Term cash flow statement is prepared by an entity; it is one of the most important statements. It shows cash receipts from major sources and cash payments for major uses during a period. It may be prepared at quarterly intervals but at least at yearly intervals. It provides useful information about an entity’s activities in generating cash from operations. It informs about programme to repay debts, distribute dividends or reinvest to maintain or expand its operating capacity. It gives also information about its financing activities, both debt and equity, and about its investment in fixed assets or current assets other than cash. In other words, a cash flow statement lists down various items and their respective magnitude which bring about changes in the cash balance between two balance sheet dates. All the items whether current or non-current which increase or decrease the balance of cash are included in the cash flow statement. Therefore, the effect of changes in the current assets and current liabilities during an accounting period on cash position is assessed from its perusal. The depiction of all possible sources and applications of cash in the cash flow statement helps the financial manager in short-term financial planning in a significant manner; interest payment on debentures and dividend pay-off to shareholders can be met out of cash only. This Article is based on the practice followed and instruction for its preparation contained in the various text books for the guidance of the students and accountants. It is hoped that the content of this Article would help the readers to understand Cash-flow statement properly.
Keywords: Assets, Balance Sheet, Financial, Debts

REFERENCE
1) Bimal. Rbhatt- “Accounting & Financial Policies, Practices, Standards & Reporting”. Snow White Publications (P) LTD, Mumbai.
2) Rathore International Accounting standards, PHI learning private limited publications.
3) Taxman‟s accounting standards by B D Chatterjee 2013
4) Illustrated Guide to Indian Accounting Standards by T P Ghosh in the year 2015.
5) Road map to IFRS and Accounting standards by C A ShibaramaTripathy
6) Shirin International Accounting, PHI learning private limited publications.
7) Barrons Accounting Standards, National association of credit management publications.

3 C’s of Stress Among Adolescent School Students
Dr.K.Indira
Pages: 43-48 | First Published: 05 Sep 2017
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Abstract
This paper aimed to study the Causes, Consequences and Coping strategies( 3 C’s) of stress among teenage school students. Academics, Parental pressures, environmental issues and peer relationships are the causes of the stress of the teenage school students. The consequences of stress of the adolescent school students are of physical and psychological outcomes. Some of the coping strategies to reduce the stress level of adolescent school students are conducting necessary programmes, giving importance to co curricular activities. Imparting yoga a part of curriculum and guidance and counseling programmes.
Keywords: School, Students, Adolescent, Causes, Consequences, Coping

References
1) Dr. Smritikana Mitra Ghosh (2016) The International Journal of Indian Psychology, Academic Stress among Government and Private High School Students ISSN 2348-5396 (e) | ISSN: 2349-3429 (p) Volume 3, Issue 2, No.8, DIP January - March, 2016
2) Dr.N.Santhosh kumar , S.Sujatha, Jahira Parveen (2011) Analysis Of Stress Among Higher Secondary School Students, IJEMR – November 2011-Vol 1 Issue 6 - Online - ISSN 2249 – 2585 - Print - ISSN 2249 – 8672
3) Krishan Lal (2014), Academic Stress Among Adolescent In Relation To Intelligence And Demographic Factors, Issn (Print): 2328-3734, Issn (Online): 2328-3696, Issn (Cd-Rom): 2328-3688
4) Sadananda Reddy, Prasad Kannekanti, Md.Ameer Hamza (2015), A Comparative Study on Self Esteem and Stress among Private and Government High School Students , Volume II, Issue III, March 2015 IJRSI ISSN 2321 – 2705
5) Sibnath Deb, Esben Strodl, Jiandong Sun (2015) Academic Stress, Parental Pressure, Anxiety and Mental Health among Indian High School Students, International Journal of Psychology and Behavioral Sciences 2015, 5(1): 26-34

A Study on Problems Faced by Milk Produceres in Valappadi Taluk of Salem District
Dr.K.Selvaraj
Pages: 49-54 | First Published: 05 Sep 2017
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Abstract
India is one of the largest milk and milk products producing countries in the world. The country’s milk production increased from around 20 million tonnes in 1960s to 121.50 million tonnes in 2011. The per capita availability (281g/day in 2010-11) is almost equal to the requirement of 280g/ day. The State was placed between eighth to ninth position in the country in overall milk production in the last 10 years. The present study has been taken to find out the “The Problem faced by the milk producers in Valappadi Taluk of Salem District”. The following specific objectives are framed to study the characteristics of the milk producers in the study area. To analyse the problems faced by the milk producers in the study area. To find out the capital requirement of the milk producers in the study area. The study constitutes 200 milk producing respondents of were chosen for the study in valappadi Taluk of Salem District. Convenience sampling techniques was used. The population being legal and the project where initial it was divided to choose these particulars techniques. 200 responders is their was directly into viewed. Most of the information is through primary data of the study. Interpretation of the data and analysis was conducted means Percentage, Chi-Square test, F-Test, and Correlation. The sample of 200 questionnaires were collected by following convenient sampling method the entire analysis is clearly in a started by means of pie diagram charts and graphs in the appropriate places. The study was conducted in valappadi Taluk of Salem District. The study was conducted for the period from August 2016 to August 2017. Most of the government projects for the welfare of rural people ward turn if proper system is not formed to address this issue. Milk production issues need to be resolved in serious manner over a period of time so as to meet the rising demand. The problems of the milk marketing and livelihood in Valappadi Taluk of Salem District are serious and remedial measure should be taken to overcome these problems.
Keywords: Milk Products, Milk Production Issue, Produceres, Marketing.

Reference
1) Sarker, Debnarayan, Ghosh. Bikash, Kumar. (2008): Economics of Milk Production in WestBengal: Evidence from Cooperative and non cooperative Farms, Journal of Economics and Business,
2) Patil, B. L. (1991): Performance of The Karnataka State Cooperative Milk Producers‟ Federation Ltd., and its Impact on Dairy Development – An Economic analysis, Ph.d. (Agri) Thesis.Univ.Agric.Sci., Dharwad, India.
3) Mattigatti, R. M. (1990): Performance of Milk Producer‟s Cooperative Societies and their Impact on Dairy Farming in Dharwad district, Karnataka, M.Sc. (Agriculture) Thesis, University of Agriculture Science, Dharwad.
4) Sidhu, J.S & Sidhu, R.S. (1990): Case Studies of Successful & Unsuccessful Primary Cooperative Service Society & Milk Producers Cooperative Society in Punjab, Indian Journal of Agricultural Economics, Vol. 45 No. 3, pp. 367-373.
5) Smitha, R. Nair et al. (2003) : An evaluation of the business performance of Fishery Cooperative Societies in Vasai Taluka of Thane District, Maharastra, Indian Coop. Rev, pp. 224-231.

Making of A Social Intelligence Scale
Mr. M.S.Narayana
Pages: 55-66 | First Published: 05 Sep 2017
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Abstract
Nowadays, it is being realized that the social intelligence play a vital role in the performance of corporate employees. The social intelligence is the capability to effectively navigate and negotiate complex social relationships and social interactions. It is an aggregate measure of self and social awareness, evolved social beliefs and attitudes, and a capacity to manage complex social change. The study measures the social intelligence of Indian corporate employees. Using a psychometric approach the test was designed based on Daniel Goleman’s model of social intelligence. The research was conducted with an intention to measure each of the eight sub-dimensions of social intelligence individually. These eight dimensions fall under the two major dimensions; ‘Social Awareness’ and ‘Social Facility’. The process, methodology and the experience of developing this social intelligence scale is discussed in this study. The research was conducted for 135 respondents and was tested for reliability and validity. This research is based on primary data which were collected through questionnaire.
Keywords: Social intelligence, Social awareness, Primal empathy, Social facility, Synchrony, Self presentation, Influence, Concern.

References
1) George Washington University SIS – Moss & Hunt (1955)
2) Tromso SIS (TSIS) – Silvera DH, Martin,Martinussen M & Dahl TI (2001)
3) The empathy quotient – Baron & Wheelwright (2004)
4) MESI (SIS) – Miroslov Frankovsky & ZuzanaBirknerová (2014)
5) Social Intelligence Scale (SIS) – Dr.N.K.Chadha & UshaGanesan (2004)
6) Social Intelligence; The New Science of Human Relationships – Daniel Goleman, Arrow Books (2006) 7) ―The Concept of Intelligence‖ – Intelligence, UlricNeisser, Elsevier, Volume3, Issue3, July-Sept 1979
8) "Mainstream Science on Intelligence (editorial)".Intelligence.1323. doi:10.1016/s0160-2896(97)90011-8. ISSN 0160-2896-Gottfredson, Linda S. (1997)
9) Non-intellective factors in general intelligence. Psychological Bulletin, 37, 444-445 - Wechsler, D. (1940)
10) Intelligence and its use. Harper's Magazine, 140, 227-235 - Thorndike, E.L. (1920)
11) Honeywill, Ross 2015, The Man Problem: destructive masculinity in Western culture, Palgrave Macmillan, New York
12) Frames of mind A theory of multiple intelligences - Gardner.H (1993)
13) Social Intelligence: the New Science of Success, Dr. Karl Albrecht, Wiley 2005.
14) Applied Psychometry‘ Sage Publications Ltd. (2001) - N.K.Chadha

15) Principles of psychological measurements .London; Methuen and Co. Ltd. - Helm, 1966.
16) Emotional intelligence at work, Sage Publications Ltd. – Dalip Singh (2001)

The Nature of Teaching
Mr. A.Vasudevan
Pages: 67-76 | First Published: 05 Sep 2017
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Abstract
One of the basic truths in education is that the quality of education depends largely upon the quality of the teacher. Whether the teacher be seated at one end of the proverbial log with the student perched at other end-uncomfortable positions for both of them or whether the teacher is in the best equipped room of a most modern school: whether the teacher is at work with a small group of students or is on the television screen that is seen by tens of thousands. Whether the teacher is a person or whether the teacher is a programmed text-book; it is unlikely that the students will get a superior education unless the teacher is superior. Teacher’s effectiveness can be enhanced, but the most ingenious plans of inspired administrators and the best array of instructional devices are of little avail if the teacher is “ignored”, unskilled or indifferent. And what is teaching? Ah! There you have the worst paid and the best rewarded of all vocations. By mercenary standards teaching is poorly paid.

References
1) Nimbalkar, M.R. (2010), Educational Skills & Strategies of Teaching, Neelkamal Publications Pvt. Ltd., New Delhi, Hyderabad.
2) Rai, B.C. (1990), Principles of Education, Prakashan Kendra Publication, Lucknow.
3) Rai, B.C. (1990), Technique of Teaching, Prakashan Kendra Publication, Lucknow-20.
4) Sharma, R.A. (1986), Technology of Teaching (Teacher’s Behaviour), Meerut: International Publishing House.
5) Verma, Romesh and Suresh Sharma (2003), ‘Modern Trends in Teaching Technology’, Anmol Publication Pvt., Ltd., New Delhi.

A Study on Satisfaction Level of Tourists in Rajasthan
Mr.Sunil Lalchandani
Pages: 77-82 | First Published: 05 Sep 2017
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Abstract
India represents one of the most prospective tourism markets in the globe. Tourism today is the most vivacious tertiary activity and a multi-billion diligence in India. Conventionally known mainly for its historical and cultural scope, tourism today is highlighted for its enormous business prospects. With its worthwhile links with transport, hotel industry etc., the potential and performance of India’s tourism industry needs to be weighed in terms of its socio-economic scale. Tourism is an important catalyst in the socio-economic progress in the contemporary era, contributing in numerous ways and reinforces the inter-connected processes. Amongst, the various states, Rajasthan is known for cultural & heritage, religious and wildlife tourism across the sphere. Growth of the state is linked with the contribution of the tourism sector in the state. Rajasthan due to its cultural heritage, festivals, flora and fauna is quite popular among the tourists across the globe. The present paper on “Rajasthan A Study on Satisfaction Level of Tourists in Rajasthan” is an attempt to understand the satisfaction level of domestic as well as foreign tourists from Rajasthan tourism industry.
Keywords: Rajasthan Tourism, Domestic Tourists, Foreign Tourists, Satisfaction Level

References
1) “Economic Review 2016-17”, 2017, Directorate of Economics & Statistics Department of Planning, Rajasthan, Jaipur.
2) “India in Business - 2011”, Ministry of External Affairs, Investment & Technology Promotion Division, Government India.
3) Annual Progress Report – 2013-14, Department of Tourism, Rajasthan
4) Annual Progress Report – 2014-15, Department of Tourism, Rajasthan
5) Annual Progress Report – 2015-16, Department of Tourism, Rajasthan

A Study on Investment Pattern of Housewives in Vellore District
Dr. J. Ramolapremalatha
Pages: 83-88 | First Published: 05 Sep 2017
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Abstract
Now a days investment has become fascinating because the individual can take part in the decision-making process and find the results of their choice which can make them happy. Not all investments are safe as investors will not have right decisions over the period of years. Even then every investor should get a positive return out of the investment. It is one of the major problems in middle-income class families as their savings of now will meet the expenses of tomorrow. Everyone i.e. every woman makes the investment. This study aims to present the general profile and purpose of investment of housewives in Vellore District. More specifically an attempt has been made in this article to find out the decision-making process and the purpose of investment on the basis of the importance of parameters identified before an investment is made. The research also finds the impact of age, educational qualification and family income on the purpose of investment of the housewives’ on investment.
Keywords: Investment, Housewives, Decision, Purpose, Influence.

References
1) Ananthapadhmanabha Achar (2012). Saving and Investment Behaviour of Teachers - An Empirical Study. International Journal of Physical and Social Sciences(IJPSS). Vol.2, No.8, ISSN No.2249-5894, pp.263-286.
2) Girish Jain and MeenuBaliyan (2014). Determinants of Saving and Investment in India. Scientific Society of Advanced Research and Social Change (SSARSC), International Journal of Geo Science and Geo-Informatics. Vol.1, No.1, ISSN No.2349-6975, pp.1-13.
3) Kanagaraj.A.R, Priyanandhini.N, and Venkatesan.R (2014). A Study on Perception of Women Investors towards Investments. Paripex - Indian Journal of Research. Vol.3, No.7, ISSN No.2250-1991, pp.1-2.
4) Kousalya.P.R and Gurusamy.P (2012). Women Investors’ Perception towards Investments. IJSR - International Journal of Scientific Research. Vol.1, No.6, ISSN No.2277 – 8179, pp.80-81.
5) Santhiyavalli.G and Usharani.M (2014). Investment Behaviour of Women Investor in Coimbatore City. International Journal of Innovative Research and Practices (IJIRP). Vol.2, No.3, ISSN No.2321-2926, pp.1-10.

An Empirical Study of the Role of Strategic Management in Technological Firms: Case Study of Apple INC.
Ms. Pallavi Rallan, Mr. Tarun Beesla
Pages: 89-94 | First Published: 05 Sep 2017
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Abstract
Strategic Management plays an integral part for any organization in achieving its goals and objectives and helping the organization get a competitive advantage in the industry. In order to understand the same, in this research the case of Apple Inc. has been critically analyzed by studying its vision and mission statements and strategies implemented in order to achieve the goal. The corporate level strategies studied in the report are Diversification of Apple into iPods and its Merger with Beats. It clearly explains why the strategies were implemented and whether they were successful in contributing to the long-term goals.
Keywords: Corporate Level Strategies, Apple Inc., Vision, Mission, Diversification, Mergers & Acquisition, iPods, Beats, Strategic Management.

References
1) Axon S (2007), Is the iPod a marketing phenomenon?
2) AshcroftJ (2012), Apple from Ipod to Ipad
3) Kazmi, A (2010), Strategic Management and Business Policy, Tata McGraw Hill, New Delhi.

Minimising the Risk and Maximising the Return for the Sugar Cane Grower
Mr. Venkateshagowda K. P
Pages: 95-102 | First Published: 05 Sep 2017
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Abstract
If the problems faced by sugar cane growers are effectively and efficiently addressed, a big chunk of the problems faced by the sugar industry as a whole will have been addressed. Unfortunately some of the said problems remain unaddressed till date although remedies have always been at hand. Yet some problems remain unaddressed since finding a solution acceptable to all stakeholders of the sugar industry is not easy. Be that as it may, nothing prevents the government from helping the cane growers improve their bottom lines by accessing new strains of cane or for that matter from exposing the growers to superior cane harvesting technology. The researcher also concludes that cane pricing reforms cannot drag on for years. The reforms have to be finalised promptly and implemented effectively. Otherwise, the reforms will defeat the very purpose they are supposed to serve. Until the reforms are fully implemented, the government and the regulator will have to periodically initiate stop-gap measures perhaps to be replaced by another set of reforms. Completion of the sugar cane-pricing reforms will address the cyclical downturn in sugar prices. The most vital reform has to be the computation of sugar cane price in line with a revenue-linked formula. Announcement of state-advised price or SAP should precede the crushing operations. Unfortunately, the opposite happens most of the time, giving rise to avoidable uncertainties. Often Karnataka’s state-advised price (SAP) is far ahead of the fair and remunerative price (FRP) prescribed by the government of India. If the SAP differs widely from the FRP, one of the two must be true: either SAP has been computed erroneously or FRP has been computed unfairly. Given that FRP is worked out by a better equipped team – better equipped in terms of the inputs required for computing the price, it is obvious that the government of Karnataka has gone overboard in pricing the sugar cane in order to remain politically correct. Further, its stipulation that the price be paid upfront rubs salt into the sugar millers’ wound. A slight difference between SAP and FRP is understandable but a conspicuous difference is indicative of biased pricing on the part of the state government. It is necessary to reduce the idling sugar inventory by moderating sugar production without at the same time affecting the livelihood of the sugar cane growers. This can be ensured by actively promoting and incentivising the export of raw sugar.
Keywords: Corporate Level Strategies, Apple Inc., Vision, Mission, Diversification, Mergers & Acquisition, iPods, Beats, Strategic Management.

References
1) Ajay, M. (2013, July 21). Sickly sweet: Many sugar companies are in the red, with some seeking financial restructuring. Partial decontrol is a glass half empty. Business Today.
2) Shah, P. (2014, February 8). Home: The Times of India. Retrieved February 27, 2014, from The Times of India Web site:
3) The Economic Times. (2013, December 20). Interviews: The Economic Times. Retrieved February 27, 2014, from The Economic Times Web site:
4) The Hindu. (2013, July 30). Daily Events: The Hindu. Retrieved April 15, 2015, from The Hindu Website

Determination of A Long- Term Trend in the Balance of Payments of India
Jayanti Aggarwal
Pages: 103-111 | First Published: 05 Sep 2017
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References
1) International Monetary Fund. (2004). Uses of Balance of Payments and International Investment Position Data. In International Monetary Fund, Annual Publications (pp. 170-174).
2) Statistics Sweden, Foreign Trade and balance of payments report. (2016). Balance of Payments 2016. In F (pp. 1-18).
3) Digital Economist. (2017) Retrieved September 09, 2017, from
4) Arkolakis, C., & Y., Teaching assistant. (2011, January). The Balance of Payments. Retrieved from
5) Balance of Payments. (2012). In Economic Survey (2011-12 ed., pp. 131-149). Government of India.

A Study on Contribution of MFIS on Poverty Alleviation in Vellore District
Dr. J. Ramolapremalatha
Pages: 112-120 | First Published: 05 Sep 2017
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Abstract
Micro finance is called as providing small finance to low income population, including people and self- employed who could not access banking services. Poverty is one of the major problems in a developing country like India. Its main objective is to enable the poor to have a permanent access to banking services, not just borrowing but also savings, insurance etc. Micro finance is generated with the belief that access to financial services will help to come out of poverty. The growth of micro finance is pushed by government and non-governmental organisations and it is expected to play a significant role in poverty alleviation and rural development. Hence, Government of India has taken very many steps to alleviate poverty and bridge the gap between rich and poor so that the poverty is eradicated and the standard of living of the poor will improve. In this paper, it argues that the contribution of Microfinance institutions in poverty alleviation strategy in Vellore district.It shows that both access to finance and provision of micro credit will enable the poor in the district to satisfy their basic consumption needs, manage their risks in a better way, can build their assets gradually and steadily, develop their small enterprises, develop their income earning capacity and improve their standard of living. Micro finance also can contribute to allocation of resources in an efficient manner, promote markets, and to adopt technology. Thus microfinance helps to improve the standard of living, quality of life and thereby promote economic development. Hence, this paper tries to assess the functioning of microfinance intuitions and the impact on the poor in terms of socio-economic development.
Keywords: Investment, Housewives, Decision, Purpose, Influence.

References
1) Aigbokhan, B.E. and Asemota, A.E (2011). An assessment of microfinance as a tool for poverty reduction and social capital formation :evidenceon Nigeria .Global Journal of Finance and Banking Issues ,Vol .5. No.5.
2) Jothi, V. N. (2010). Socio Economic Impact: Micro financing of Self-Help Groups, SCMS Journalof Indian Management, pp. 91-103.
3) Kamath R, et.al (2013) MFI(Micro Finance Institutes) borrowers: Their Loans and Repayments
4) A Study in Ramanagaram, India, 2013, Working Paper No. 397, pp.2-28, Indian Institute of Management, Bangalore.

Human Resource Practices in Higher Education Sector
Dr.S.Devi
Pages: 121-127 | First Published: 05 Sep 2017
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Abstract
Higher Education Institutions undergo fundamental changes due to globalization, growing competition for funding and staff as well as increasing institutional autonomy. These changes are linked to new responsibilities requiring greater managerial and leadership competences (Pellert 2007). In view of the fact that the investment for employees accounts for the largest share of institution expenditure, human resource is the most valuable asset of higher educational institutions and gains importance in university affairs (Evans & Chun 2012). The practices of human resource management like recruitment, selection, orientation, training, performance appraisal, compensation and retirement will take place in every Institution. Now-a- day’s even smaller organizations are having a separate HR department to bring the best of the employees. In this regard it is necessary to understand the effectiveness of HR practices on the employees’ performance. Starting from recruitment till retirement employees are passing through the various HR practices. In this regard it is important to know the level of impact of HR policies and practices. Observation, Interview and Questionnaires has been used for data collection. The initial understanding of the HRM was done with observation. The various policies and practices followed were analyzed through personal interviews of the HR executives. Finally the level of impact of HR policies and practices was examined with the help of structured questionnaires. The collected data were analyzed with the help of AMOS 7 & SPSS 22 (Statistical Package for Social Science). After checking the reliability and validity of the questionnaire statistical tools like descriptive statistics, correlation, regression, One-way ANOVA and Chi-square were used. This case study will definitely provide a platform to the organization to understand its employees’ opinion and suggestive improvement towards their HR policies and practices.
Keywords: HRM, HR Policies & Practices, Human Resource Management.

References
1) AlwiyaAllui and Jolly Sahni, 2016, “Strategic Human Resource Management in Higher Education Institutions: Empirical Evidence from Saudi”, Procedia - Social and Behavioral Sciences, Vol. 235, pp. 361 – 371.
2) AzlineerSarip and Mohamad AbdillahRoyo, 2014, “Strategic HR in Higher Educational Institutions in Malaysia and Denmark”, International Journal of Trade, Economics and Finance, Vol. 5, No. 1, pp. 60-64.
3) Hamzah Mohammad A., Abdullah Osman and HamzahEdris M, 2014, “The Effect Of Human Resources Management Practices On Employee Performance”, International Journal of Scientific & Technology Research,Vol. 3, Issue 9, pp. 129-134.
4) LudyBalatbat, 2010, “Perceived Implementation of Human Resources Management (HRM) Practices and Demographic Variables of Employees in private Higher Education Institutions” pp. 1-55.
5) Muhammad Zafar Iqbal, Muhammad IrfanArif and Furrakh Abbas, 2011, “HRM Practices in
Public and Private Universities of Pakistan: A Comparative Study”, International Education Studies, Vol. 4, No. 4, pp. 215-222.

Human Resource Practices in Higher Education Sector
Dr.R.Seethalakshmi
Pages: 128-134 | First Published: 05 Sep 2017
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Abstract
Performance Appraisal system is emerging approach to improve the employees work performance in an organisation. Performance appraisal serves as a motivation tool. Hence this research is conducted to find out the outcome of employees’ motivation in the performance appraisal context. The main purpose of this study is 1) To develop and empirically test a model of Motivation through performance Appraisal system and its outcomes such as satisfaction on Performance Appraisal system, employees commitment and work performance.2) To evaluate the positive influence of motivation on satisfaction, commitment and work performance. A questionnaire survey method was used to collect primary data. The survey yielded 268 filled questionnaires, with a response rate of 50%. The author used statistical analysis methods and structural equation modelling with IBM AMOS version 20.0 to analyze the data. The research findings revealed that the model is fit for the study and there is a high positive influence of motivation on satisfaction, satisfaction on commitment and commitment on work performance.
Keywords: Employee motivation; performance appraisal; Performance appraisal satisfaction; work performance.

Reference
1) Abraham zewdie bekele,et al.,(2014). The Effect Of Employees’ Perception Of Performance Appraisal On Their Work Outcomes, International journal of management and commerce innovations,2(1),136-173.
2) Abu- Doleh, J. & Weir, D., (2007). Dimensions of performance appraisal systems in Jordanian private public organizations. (IJHRM) - International Journal of Human Resource Management, 18(1), 75-84.
3) Artsem Lashchonau.,(2015).Impact of Performance appraisal on motivation. Dissertation, UNIVERSITY OF ALGARVE.
4) Bollen, K.A., (1990). Overall fit in covariance structure models: Two types of sample size effects, Psychological Bulletin 107: 256-259.
5) Broady-Preston, J. & Steel, L., (2002). Employees, customers, and internal marketing strategies in LIS. Library Management, 23, 384-393.

Balancing Conflict Values in A Direct Democracy
Mr.Shivanad K Patw
Pages: 135-137 | First Published: 05 Sep 2017
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Abstract
The model is proposing to broadly manifest ideologically consistent thinking which currently seems missing in a large segment of the public on the surface "crystallized" ideology in the entire population may seem dangerously divisive and potentially explosive; but when ideological inclination (i.e. the balance of freedom and equality) is applied to concrete political situations in the making of actual decisions, the balance can be each time re-assessed, or for that matter, each time re-estate, given the leadership and circumstances of the given situation. The point here is that because of this re-casting of the ideological balance, with each judgment, any criticism of the model that would presume polarization falls into an "ecological fallacy". This fallacy suggests that there is great evidence that the vote from an aggregate perspective is remarkably stable; but the evidence is that approximately one in four change their vote. The perceived evidence for vote stability is only "circumstantial" (Brown, in conversation) because the individual volatility mostly cancels itself out giving the impression of stability. Any attempts at drawing conclusions about polarization then, too, misrepresents the complex nature of circumstance and the delicate nature of the personal balance between the two values of freedom and equality.

References
[1] 100 See Kinder (1983), p. 397; Feldman (1988) p. 416. 118 See Kinder (1983).
[2] P. 399. 119 ibid., p.400. 120 David Scars, Richard Lau, Torn Tyler and Harris Allen Jr., "Self Interest Versus Symbolic Politics in Policy Attitudes and Presidential Voting," American Political Science Review,
[3] 74 11914 121. ill Kinder (1983), p. 416. 112 See Donald Granberg, "An Anomaly t Political Perception", Public Opinion Quarterly, 49 (1985), pp 504-516.

Livelihood Strategies and Challenges of Agricultural Communities: An Anthropological Study of Malayali Tribe in Tamil Nadu
Dr. S. Sumathi
Pages: 138-145 | First Published: 05 Sep 2017
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Abstract
The proposed study is about the livelihood condition of the tribal people living in the kollihillswhich is more deplorable. Nearly 90% percent of them are living below poverty line and their quality of living that is housing, access to sanitation and safe drinking water, basic and tertiary education and health care delivery system are in gloomy. They eke out their livelihood by performing multiple activities, such as agriculture which is the primary occupation of Malayali tribe and agricultural labour, causal labour, hunting, forest food gathering etc. A single activity is insufficient to provide survivable &sustainable livelihood for them. A colossal percentage of them are the land owners and land holding is insufficient to provide sustainable livelihood.According to 2011 census, the total population of kollihills was 40479. Malayali tribes follow the farming system using their indigenous knowledge and the topography of the hills (up to 1300 m asl), Precipitation: 1‟400mm. Average area used per farmer: 0.25 – 0.5 acre. Cent percentage of land is Rainfed, no irrigated land. The most important crop was Finger Millet (Ragi). Finger Millet is primarily produced under Rainfed conditions. Intercropping partners cultivated with other millets are like (Italian millet, proso millet, and little millet), pulses, mustard, Pigeon pea, lablab. Traditional seed conservation was still practiced by the tribes. Malayali tribes are very much religious. This paper will examine the livelihood challenges, agricultural practices and suitability of Malayali tribes.
Keywords: Malayalitribal‟s,Livelihoods,challenge, Agriculture practices and migration

References
1) Chambers, R. and Gordon Conway. 1991. Sustainable Livelihoods: Practical Concept for the 21stCentury, IDS Discussion paper 296.
2) Fernandes, Walter, GeetaMenon and Philip Viegas 1984. „Forests, Environment and Forest Dweller Economy in Orissa‟, Indian Social Institute, New Delhi, mimeo, pp 129-33.
3) Fernandes, Walter and GeetaMenon (eds) 1987. „Tribal Women and Forest Economy‟, Indian Social Institute, New Delhi.
4) Gadgil, M. and F.Berkes. 1991. Traditional resource management system, Resource management and optimisation, 8 (3-4): 127- 141.
5) Thurston, Edgar, 1909: Castes and Tribes of South India Vol. IV.Madras.