Mayas Publications logo
Buy Books Buy journals

Journal Issues

Back To Archive
A Study on Work Place Behaviour: Role of Person-Organization Fit, Person-Job Fit & Empowerment
Dr.M.R.Prakash ,
Pages: 1-5 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Managing the workforce sufficiently is ungainly and is furthermore one of the key accomplishment components of any affiliation. While supervising workforce an overseer deals with various factors affecting the execution of affiliation including workplace lead. It has basic part in choosing the execution of agents on account of this reason now the hugeness of workplace lead is being seen relentlessly. This examination researched the connection b/w singular affiliation fit (PO-fit) and legitimate citizenship direct (OCB), singular business fit (PJ-fit) and various leveled citizenship lead (OCB), singular affiliation fit (PO-fit) and oddity rehearses (DB), singular occupation fit (PJ-fit) and savage practices (OCB) and the piece of reinforcing as mediator has been be penniless down. Responses were accumulated from 307 respondents, through surveys, from organization division of Pakistan where telecom and banks were taken under investigation. Backslide examination were use to test the theory. Results demonstrated basic positive relationship of PO-fit and PJ-fit with that of OCB. Association of DB with that of PO-fit remains disconfirmed however unsupported with of PJ-fit. Other than reinforcing was found to coordinate just between PJ-fit and OCB, yet not between PO-fit and OCB. Further examinations are relied upon to research increasingly about forerunner and results of DB and the exploring more segments that effect OCB.
Keywords: Authoritative citizenship conduct (OCB), Freak conduct (DB), individual association fit (PO-fit), Individual employment fit (PJ-fit), Strengthening

 References
[1] Kelloway. E. Kevin, Lori Francis, Matthew Prosser, James E. (2010) “Counterproductive work behavior as protest” Human Resource Management Review 20: 18-25.
[2] Patrick D. Dunlop1, Kibeom Lee. (2004) “Workplace deviance, organizational citizenship behavior, and business unit performance: the bad apples do spoil the whole barrel” Journal of Organizational Behavior 25: 67-80.
[3] Nobleta, A., S. Maharee-Lawlera, J. Rodwell (2012). "Using job strain and organizational justice models to predict multiple forms of employee performance behaviours among Australian policing personnel." The International Journal of Human Resource Management: 1-18.
[4] Kabasakal, H., Dastmalchian.A, Imer. P., (2011). "Organizational citizenship behaviour: a study of young executives in Canada, Iran, and Turkey." The International Journal of Human Resource Management 22(13): 2703-2729.
[5] Kaplan, H. B. (1975). "Self-attitudes and deviant behavior." Pacific Palisades, CA: Goodyear.
[6] D.Dunlop, P. and K. Lee (2004). "Workplace deviance, organizational citizenship behavior, and business unit performance: the bad apples do spoil the whole barrel." Journal of Organizational Behavior 25: 67-80.

Efficiency in Indian Stock Market Based on Critical Analysis
Mr. A. Dhilipkumar,
Pages: 6-9 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
The direct of stock returns has been significantly bantered during the most recent couple of years. Scientists have tried the unpracticed commercial center theory and irregular walk portrayal of profits. The approval of irregular walk implies that market is effective and present day costs 'totally replicate' available records and in this way there might be no degree for any speculator to make atypical benefits. The present view tends to this issue inside the setting of Indian stock markets. The final product of the watch shows that the Indian financial exchanges are 'powerless structure effective' and agree to 'random walk'.
Keywords: random walk, Critical Analysis, financial exchanges

References
[1] Ayadi, O.P. and Pyun, C.S. (1994), “An application of variance ratio tests to the Korean Securities market”, Journal of Banking and finance, 18, pp 643658.
[2] Bachelier, L. (1900). Theory of Speculation, A Thesis submitted to the Faculty of the Academy of Paris on March 29, 1900 and also In Cootner, P H (1967), (Eds), The random walk character of stock market prices, Cambridge: Mass, MIT Press.
[3] Barua, S. K. (1981). The short run price behaviour of securities: Some evidence on efficiency of Indian capital market. Vikalpa, 16(2), pp 93100.
[4] Borges, M..R. (2008). Efficient market hypothesis in European stock markets, Working Paper, WP 20/2008/DE/CIEF, pp 120.
[5]Chawla, D., Mohanty, P.K. & Bhardwaj, S. (2006). Random walk hypothesis and integration among the Indian stock market visàvis some developed markets. Prajnan, 34(2), pp 113127.
[6] Chiang T. C., Yang, S. Y. and Wang, T. S. (2000), “Stock Return and Exchange Rate Risk: Evidence from Asian Stock Markets Based on a Bivariate GARCH Model,” International Journal of Business 2, pp 97117.
[7]Darrat, A.F. and Zhong, M., “On Testing the Randomwalk Hypothesis: A Model Comparison Approach”, 2000.
[8] Dickey, D A and Fuller, W A (1981), “Likelihood Ratio Statistics for Autoregressive Time Series with a Unit Root,” Econometrica 49, pp 10571072.
[9] Fama, E. F. (1970). Efficient capital markets: A review of theory and empirical work. Journal of Finance. 25, pp 383417.
[10] Fama, E.F. (1965), “The Behaviour of Stock Market Prices,” Journal of Business, 28.1 (January), pp 34105.

Potential Psychological Perspectives on Microfinance Institutions in Tamil Nadu
P. Mari Selvam
Pages: 10-18 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Microfinance institutions (MFIs) in Tamil Nadu play a vital role in promoting financial inclusion and economic empowerment among marginalized communities. However, the psychological factors influencing clients' financial behavior and decision-making processes remain understudied. This research aims to explore the psychological perspectives on MFIs in Tamil Nadu, examining the cognitive, social, and emotional factors that shape clients' interactions with microfinance services. By applying theories from psychology, including cognitive biases, social identity, self-efficacy, and financial stress, this study seeks to provide a comprehensive understanding of the psychological dynamics at play. The findings will inform the development of tailored financial products, services, and interventions that address the unique needs and challenges of MFI clients in Tamil Nadu, ultimately enhancing their financial well-being and empowerment.
Keywords: Micro finance institutions, psychological factor, social identify, psychological dynamics.

References

1. Aakina Barveen. M. (2019). Role of Microfinance in Women Empowerment in India. The International journal of Analytical and Experimental Modal Analysis, 11(12), 28-33.
2. Bautista, R.G., & Ogoy, D.V. (2021). Empowering Women Entrepreneurs through Micro Finance. CVCITC Research Journal, 2(1), 14-26.
3. Chaerani Nisa, Viverita and Dony Abdul Chalid (2022). Impact of competition on microfinance institutions: bibliometric analysis and systematic literature review. Heliyon, 8, 1-15.
4. Kabeer, N. (2015), “Is Microfinance a 'Magic Bullet' for Women's Empowerment? Analysis of Findings from South Asia”. Economic and Political Weekly, Vol. 40, pp. 4709-4718,
5. Manoharan Nair and B. Girija, (2021). “Micro Finance-The New Development Paradigm for Poverty Eradication and Women’s Empowerment”, Kurukshetra, Volume 53, Regular Issue 6, pp.19.

6. Mari Selvam. P (2015). Economic Development of Micro, Small and Medium Enterprises in Tamilnadu. Current Scenario in Micro, Small and Medium enterprises (MSMEs) in India, 1(1), 27-32.
7. Mari Selvam. P (2015). Recent Problems of Micro Small and Medium Enterprise in India. Bonfring International Journal of Industrial Engineering and Mgt. Science, 591), 79-81.
8. Mari Selvam. P (2016). Employment dynamism of Fast growing Enterprises in Innovative Business Research, SELP Journal of Social Science, 7(28), 18-22.
9. Mari Selvam. P (2022). Financial Problems Faced by Women Street Vendors with Special Reference to Coimbatore District. Journal of the Oriental Institute, 71(03), 241-246.
10. Mari Selvam. P. (2016). Sustaining and Economic Growth of Micro Small and Medium Enterprises. Roots International Journal of Multidisciplinary Researches, 1(1), 104-108.
11. Mari Selvam. P. (2023). Financial Satisfaction of Women Street Vendors with Special Reference to Coimbatore District. South India Journal of Social Sciences, 21(02), 1-4.
12. Mari Selvam. P.(2021). Role and Performance of MSME Sector in India. Research Explorer, 9(31), 31-35.
13. Maurya, S. (2023). Role of Micro-Finance in India- A Conceptual Study. Research Review International Journal of Multidisciplinary, 8(2), 29–35.
14. Mudakkar, S. R., & Uppal, J. Y. (2023). Identifying Winning Strategies for MFIs by Constructing Structured Mashup Indices. Global Business Review, 1(1), 1-5.
15. Paramasivan. C & Mari Selvam. P (2013). Progress and Performance of Micro, Small and Medium Enterprises in India. International Journal of Management and Development Studies, 4(2), 11-16.

A Study on Agency Wise Savings and Bank Loan Disbursed to Self Help Groups Under the SHG-Bank Linkage in India
S. Kandasamy,
Pages: 19-25 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
In a developing country like India, there is a need to support low-income families as well as to uplift them and to provide those people with a better standard, through supporting them financially in a more efficient way. And, there came the concept of "microfinance," which is a form of financial service, that provides small loans and other financial services to poor and low-income households in a consistent and legitimate way. It is an economic tool designed to promote financial inclusion, which enables poor and low-income households to come out of poverty, increase their income levels, and to improve their overall living standards.
Keywords: Financial service, Legitimate way, financial inclusion, living standards

References

1. Government of India (2023), Key Features of Budget 2023-24, Department of Economic Affairs, Ministry of Finance, Government of India, New Delhi.
2. Status of Micro finance in India from 2021 to 2023
3. https://www.nabard.org

Technology Integration and Future Directions for Microfinance in India
Anandan K
Pages: 26-29 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Technology has the potential to revolutionize the microfinance sector in India by improving service delivery, expanding outreach, and enhancing operational efficiency. This paper explores the role of technological innovations in microfinance, focusing on how digital platforms, mobile banking, and other technological advancements are transforming the sector. We examine the current state of technology integration in microfinance institutions (MFIs), highlighting successful case studies and the benefits of adopting modern technologies. Additionally, the paper addresses the challenges faced by MFIs and their clients in implementing and utilizing these technologies, including Regular Issues related to digital literacy and infrastructure. Looking forward, we discuss emerging technologies such as block chain and artificial intelligence, and their potential to further enhance microfinance services. The paper concludes with strategic recommendations for leveraging technology to optimize the impact of microfinance in India, emphasizing the need for supportive policies and continued innovation. Keywords: Microfinance, Technology Integration, Digital Platforms, Mobile Banking, Financial Technology (Fin tech).

References

  1. Agarwal, S., & Jaisingh, M. (2020). "Microfinance in India: Role of Technology in Financial Inclusion." Journal of Financial Services Research, 58(1), 33-56.
  2. Armendariz, A., & Morduch, J. (2010). The Economics of Microfinance. MIT Press. ISBN: 978-0262015601.
  3.  Burgess, R., & Pande, R. (2005). "Do Rural Banks Matter? Evidence from the Indian Social Banking Experiment." American Economic Review, 95(3), 780-795.
  4. Chakrabarty, K. C. (2012). "Financial Inclusion and Development: The Role of Technology." Economic & Political Weekly, 47(24), 19-22.
Financial Assistance to SHGS Under National Rural Livelihoods Mission in India
R. Anandaraman,
Pages: 30-41 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
A Self help group (SHG) is small and formally registered group consisting 10- 15 members who work together as a team. They save small amounts and are disbursed loans without collateral security. Self help group member sharing mutual help and maintain a collective book keeping record with the entire group. They suffer economically and socially facing numerous of obstacles in their day to-day lives. Microfinance plays an important role in promoting self development, improving skills knowledge and facilitating fund transfers within the groups. Indian microfinance sector is fully pledged the financial assistance to SHG member developing the micro economic activities throughout India. This paper highlights the financial assistance to SHGs under National Rural Livelihoods Mission in India.
Keywords: Women, Scheme, Self Help Group, Microfinance, Government

References

1. Aaron Kumah and Willians Kwasi Boachie. (2016). An Investigation into the Impact of Microfinance in Poverty Reduction in Less Developed Countries, American scientific Research Journal of Engineering, Technology and Science, Vo.26, No.3, pp.188-201.
2. Anandaraman R and Ganeshkumar V. (2019). Empowerment of SHGs women in Panruti Taluk, Cuddalore District, Vol.22, No.14, pp.126295-12633.
3. NRLM Report -2024.
4. Paramasivan C and Anandaraman R. (2012). Micro Finance by Banks in India, Research Explorer, Vol.1, No.2, pp.16-19.
5. Paramasivan C and Anandaraman R. (2014). Micro Finance and its impacts on Empowerment of Dalit women in Cuddalore District, International Journal of Scientific Research , Vol.1, No.2, pp.74-76.
6. Utasav Anand. (2016). Financial Inclusion: An Overview of Microfinance in India, Kaav International Journal of Arts, Humanities and Social Sciences, Vol.3, No.1, pp.275-285

Investor Perception and Behaviour towards Sustainable Financial Products
Dina Joseph,
Pages: 42-47 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
This study investigates the perceptions and actions of investors with respect to sustainable financial products, emphasizing the critical variables that influence investment decisions. The study employs factor analysis, t-tests, and regression analysis to understand the impact of environmental awareness, perceived financial performance, and social responsibility on investor choices.The findings suggest that the most significant variable is environmental awareness, as investors who are more cognizant of environmental Regular Issues exhibit a greater preference for sustainable products. The T-test results indicate a substantial disparity in perception between the high and low awareness groups, and regression analysis confirms that the likelihood of investing in sustainable products is substantially influenced by both perceived financial performance and social responsibility. These results emphasize the intricate motivations that underlie investor behaviour and offer valuable insights for financial institutions and policymakers who are striving to encourage sustainable investment practices.
Keywords: Sustainable financial products, environmental awareness, investor, perception and behaviour.

References

  1. Bénabou, Roland, and Jean Tirole. "Individual and Corporate Social Responsibility." Economica, vol. 77, no. 305, 2010, pp. 1-19.

  2. Eccles, Robert G., and George Serafeim. The Performance Frontier: Innovating for a Sustainable Strategy. Harvard Business Review Press, 2020.

  3. Giese, Guido, et al. "Sustainable Finance and Investment: A Review of the Theoretical and Empirical Literature." Journal of Sustainable Finance & Investment, vol. 10, no. 1, 2020, pp. 1-29. Taylor & Francis.

  4. Global Sustainable Investment Alliance. Global Sustainable Investment Review 2020. GSIA, 2020, www.gsi-alliance.org/trends-report-2020.

  5. Kotsantonis, Sakis, and George Serafeim. The Role of Corporate Sustainability in Investment Decisions. Harvard Business Review Press, 2019.

  6. Morgan Stanley. Sustainable Signals: Asset Owner Survey. Morgan Stanley Institute for Sustainable Investing, 2021, www.morganstanley.com/ideas/sustainable-investing.

A study on the challenges faced by beneficiaries through Direct Benefit Transfer in Tirunelveli District
G. Arunkumar
Pages: 48-56 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract

 Direct Benefit Transfer is a well-known program that reaches all kinds of people in India. It is a significant initiative and one of the largest e-governance programs implemented by the Government of India. It involves the digitization of information, streamlining of processes, and direct transfer of benefits to all families through financial inclusion. This program covers every individual, family, and resident of the states. However, there are difficulties in reaching the benefits to the intended recipients, including personal, technological, and financial challenges. To ensure successful implementation of the program, consistent and visible mechanisms are needed to sanction benefits through a single office and a common platform. This paper attempts to analyze the problems faced by the beneficiaries in availing of direct benefit transfers.
Keywords: Financial Inclusion, Direct Benefit Transfer, personal problems, technology problems, financial problems, Digitalized program.

References

1. Das & Bhattacharjee (2016), “Direct Benefit Transfer for LPG- A Consumer Perspective” Assam, India, Abhinav Publication, Volume 5, 2016.
2. Korde, Pandurang(2015), “Direct Benefit Transfer Scheme: Regular Issues and Challenges”,Journal of Research in Management and Technology, Volume 4, Regular Issue 1 (January, 2015).
3. Paramasivan C and Ganeshkumar V (2013),“Overview of Financial Inclusion in India” International Journal of Management and Development Studies Volume No. 2 (2013), Regular Issue No. 3 (March) ISSN (Online): 2320-0685.
4. Paramasivan C & Arunkumar G (2018),“Direct Benefit Transfer- An Innovative approach to Financial Inclusion in India”, Journal of Emerging Technologies and Innovative Research (JETIR), December 2018, Volume 5, Regular Issue 12 (ISSN-2349-5162).
5. Sakthivel N Mayilsamy R Akash R (2016),“Inclusive of direct benefits transfer schemes into financial inclusion in India”International Journal of Multidisciplinary Research and Development Online ISSN: 2349-4182, Print ISSN: 2349-5979, Volume 3; Regular Issue 11; November 2016; Page No. 56-59.

A Study on Rural Development Programmes of DRDAs With Special Reference to Boudh District of Odisha
Priyabrata Dehuri,
Pages: 57-68 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
           Rural development is a comprehensive term aims at finding ways to eradicate poverty, improving the quality of rural lives and overall economic development of people in rural areas. Generally, the overall development of rural areas depends upon the quality of education, modernization, entrepreneurship development, physical infrastructure and social infrastructure in rural areas. At district level DRDAs has the special privileged to oversees the implementation of different anti poverty programs. The present study is an attempt to analyses through two schemes of DRDAs namely BPGY & PMAY-G etc. The study has been conducted to gain knowledge and to make analysis of implementation of various programs and their achievement in rural areas of Boudh districts by taking data of three blocks namely Boudh, Kantamal and Harabhanga.
To make comparative analysis trend percentage, table and graphs are used with a data of five years through secondary sources of information provided by DRDAs. The research findings revealed that DRDAs has gained its attention for the successful implementation of some programmes in the rural areas It should create an awareness among people about what the government has planned and is providing funds for the all eviation of poverty.
Keyword: Rural Development, DRDA, BPGY, PMAY-G,Poverty

References

  1. A, A., Sunny, A. C., &Babu, J. O. (2018). Socio-Economic Impact of Nrega on Workers and Effectiveness in Its Implementation-a Study of Southern Kerala. International Journal of Pure and Applied Mathematics, 118(20), 4149–4157.

  2. Bhoi, B., & Majhi, B. (2021). Spatial Pattern of Agricultural Development in India. Research Journal of Agricultural Sciences an International Journal, 12(04), 1113–1118.

  3. Burchinal, M., Carr, R. C., Feagans, L. V., Blair, C., &COx, M. (2018). Depth, persistence, and timing of poverty and the development of school readiness skills in rural low-income regions: Results from the family life projcet. Early Childhood Research Quarterly, 45, 115–130.

  4.  Kumar, M. S., & Singh, D. M. (2022). Role of Panchayati Raj in Rendering Social, Political and Economic Justice: A Study of Kuturachuan Gram Panchayat, Odisha Paper. Journal of Psychology and Political Science, 21, 7–18. https://doi.org/10.55529/jpps.21.7.18

  5.  Mishra, C. (2021). Decentralised Renewable Energy and Rural Development: Lessons from Odisha’s First Solar Village. Journal of Land and Rural Studies, 9(1), 178–192. https://doi.org/10.1177/2321024920967842

  6. Mitra, P. P. (2019). Odisha: Analysing Some Facets of the State Development Strategy. Indian Journal of Public Administration, 65(1), 91–116. https://doi.org/10.1177/0019556118820405

  7. Munda, S., Gartia, D. R., & Chand, D. D. (2023). An Enquiry into Divergence of Regional Inequalities in Agricultural Developments of Western Odisha: A Statistical Analysis. Res Militaris, 13(1), 3419–3433.

  8. Panda, B. B., & Majhi, M. (2019). Regional Variation in Public Provision of Elementary education in Odisha with a special reference to WODC Region: An Analysis Through some Basic Indicators. International Journal of Innovative Research and Advanced Studies, 6(10), 52–56.

  9. Rajpal, N. K., & Tamang, S. (2021). Efficiency and Effectiveness Evaluation of Micro-credit Programme in Transforming Rural Women Entrepreneurs: Experiences from Balasore District of Odisha. Emerging Economies Cases Journal, 3(2), 87–94. https://doi.org/10.1177/25166042211060933.

  10. Sahoo, D., Mohapatra, D., & Beher, J. (2024). A Microeconometrics approach to gendered perspective of empowerment through agricultural decision-making in Rural Odisha, India. World Development Sustainability, 1–10.

  11. Sahoo, M. (2023). Developmental Scenario of Hill Kharia Particularly Vulnerable Community: Special Reference to Education in Mayurbhanj District, Odisha. Indian Journal of Anthropological Research, 2(1), 25–41. https://doi.org/10.47509/IJAR.2023.v02i01.03.

  12. Swain, D., Kumar, D. B., Tripathy, M., Satapathy, G. P., Singh, D. H. P., Choudhri, Yadav, D. B., Tomer, G., & Singh, A. (2023). A study on the status of loan disbursement by DCCB in Western Odisha A study on the status of loan disbursement by DCCB in Western Odisha. International Journal of Statistics and Applied Mathematics, 8(4), 189–192.

Customer Satisfaction and Awareness of Public Distribution System at Vellore
V. Ganeshkumar,
Pages: 69-87 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
The public distribution system to measure the excent of awareness and the level of satisfaction on services rendered by the customer. According to the study, the researches of customers are aware about the public distribution system in Vellore. This study also analyses the awareness of public distribution system and customer satisfaction and overall the result that four variable were found to have awareness and usage of public distribution system, Null hypothesis [H0] is accepted therefore there is no significant relationship between age state of awareness and usage of public distribution system. It will automatically improve the service and development of useful to know the consumer awareness of public distribution system. It also helped to measure the level of satisfaction on service rendered by public distribution system at Vellore.

References

  1.  Swaminathan, S., 2002.Why drought matters so little nowadays[Online] Available at:http://articles.timesofindia.indiatimes.com/2002-11-17/all-that matters/27310736_1_bigdrought-food-aidforeign-exchange.

  2. Dept. of food, supplies & consumer supplies., 2011. Citizen Charter[Online] Availableat:http://delhi.gov.in/wps/wcm/connect/doit_food/Food/Home/Citizen+Charter/

  3. Vyas, Manan., 2012.How to feed the poor- The story of a 10kg bundle of rice [Online]Available at :http://www.mananvyas.com/ideas/how-to-feed-the-poor/

  4. The Economic Times., 2012.Delhi preparing to be country’s first kerosene freecity[Online] Available at :http://articles.economic times.indiatimes.com/2012-06 20/news/32335972_1_lpg- cylinder subsidised-kero seneaay-families.

  5.  Ramaswami, B., 2007. Public Distribution System, The oxford companion to economics in India, pp. 430-433. Kothari C.R., “Research Methodology” Memoria, C.B ., Marketing management, new Delhi, kitab mahal publications Philip kotler, Marketing management, the millennium edition. https://www.slideshare.net/snehajc10/public- distribution-system-2579507

  6.  https://civilsupplieskerala.gov.in

  7. https://brainly.in/question/2619279

  8. https://www.civilserviceindia.com

  9. https://www.undp.org

  10. https://www.un.org

  11. https://shodhganga.inflibnet.ac.in

Understanding the Importance of Mental Health: Key Insights and Implications
R.V. Suganya
Pages: 88-103 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
A person's mental health affects their physical health, relationships, productivity, and overall happiness. Devoting space to prevalent mental health Regular Issues, the effects of stigma, and the value of early intervention, this essay delves into the relevance of mental health. It stresses the significance of self-care routines, social support, and expert assistance in preserving mental health. The essay goes on to talk about how businesses, organizations, and governments should all do their part to improve mental health and make sure everyone can get the help they need. We can create a society that supports and prioritizes mental well-being by learning about and dealing with the complexity of mental health.
Keywords: Self-care routines, Social support, Expert assistance, mental health, Physical health, Relationships, Productivity

References

  1. Amador, X. F., & Kronengold, H. (2004). Understanding and assessing insight. Insight and psychosis: Awareness of illness in schizophrenia and related disorders, 2, 3-30. 

  2.  Andreassen, O. A., Hindley, G. F., Frei, O., & Smeland, O. B. (2023). New insights from the last decade of research in psychiatric genetics: discoveries, challenges and clinical implications. World Psychiatry, 22(1), 4-24.

  3. Belvederi Murri, M., & Amore, M. (2019). The multiple dimensions of insight in schizophrenia-spectrum disorders. Schizophrenia bulletin, 45(2), 277-283. 

  4.  Bornstein, M. H. (Ed.). (2020). Psychological insights for understanding COVID-19 and families, parents, and children. Routledge. 

  5.  Chiao, J. Y., & Blizinsky, K. D. (2013). Population disparities in mental health: Insights from cultural neuroscience. American journal of public health, 103(S1), S122-S132. 

  6.  Cogan, N., Archbold, H., Deakin, K., Griffith, B., Sáez Berruga, I., Smith, S., ... & Flowers, P. (2022). What have we learned about what works in sustaining mental health care and support services during a pandemic? Transferable insights from the COVID-19 response within the NHS Scottish context. International Journal of Mental Health, 51(2), 164-188. 

  7. Doherty, J. L., & Owen, M. J. (2014). Genomic insights into the overlap between psychiatric disorders: implications for research and clinical practice. Genome medicine, 6, 1-13

Empowerment of Women Entrepreneurs
V. Ganeshkumar
Pages: 104-114 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract

Women entrepreneurs is an important role of economic development, generation of employment opportunities, relief struggle of her life, strongly decision making regarding family and society. Women entrepreneurs is lead development, leadership quality and freedom, flexibility house and business firm. Women empowerment is changing the manpower, ability of business management for economically welfare of her family. Women empowerment is equal chance of participation member in local body election and improves the attitude in effective manner. Women entrepreneurs have invested seed of capital low but operating of working capital at high level. This paper is highlighted empowerment of women entrepreneurs in global.
Keywords: Women, Empowerment, Entrepreneurs, Financial, Government

References

  1. Afsana A. Sama. (2017). Women Empowerment Regular Issues and challenges, The International Journal of Indian Psychology, Vol.4, No: 3, pp.149-161.
  2.  Dhruba Hazarika. (2011). Women Empowerment in India: A Brief Discussion, International Journal of Education Planning and Administration, Vol.1, No: 3, pp.199-202.
  3.  Entrepreneurship Intention in the Saudi Food Industry, Journal of risk and financial Management, Vol.12, No: 15, pp. 1-14.
  4. Osama H. M. Hassan. (2022). The Impact of Women’s Empowerment on Their
  5.  Raja Banik and C. Arundhathi Bai (2018). Women Empowerment through Entrepreneurship with Special Reference to Vendors in Agartala, International Journal of Research in Social Sciences, Vol.8, No: 1, pp.712-719.
  6. Seema singh and Antra Singh. (2020). Women empowerment in India: A critical Analysis, Tathapi Journal, Vol.9, No: 44, pp.227-253.
  7. Srinivasa Murthy. M. D and Vijay. (2017). Women Entrepreneurship and its Influencing Dimensions of Empowerment: A Evaluated Model, International Journal of Creative Research Thoughts, Vol.12, No: 15, pp.363-367.
  8.  Stanzin Mantok. (2016). Role of Women Entrepreneurship in Promoting Women Empowerment, International Journal of Management and Applied Science, Vol.2, No: 10, pp.48-51
A Study on Factors Influencing Investment Decisions
R. Sathish,
Pages: 115-117 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Investment decisions are pivotal in the financial realm, determining not only individual wealth but also influencing broader economic stability. Investors, ranging from novices to seasoned professionals, must navigate a complex web of factors that impact their investment choices. This article delves into the primary factors influencing investment decisions, offering insights into how these elements shape the investment landscape.
Keywords: Money, Savings, Fund Management, Investment avenues.

References
1. Murithi Suriya (2012), “Investor Behavior in various investment avenues- a study”, International Journal of Marketing and Technology, Vol: 2, Regular Issue: July Page no: 36-45
2. Hood Nofsinger and Varma (2014), “Investors social concern in the stock market”, Journal of Financial Service Research, Vol: 45, Regular Issue: 1
3. Sathish ( 2014) “behaviour of individual investors with shareholding” international journal of commerce, vol 1,July page no: 60-67
4. www.icbse.com
5. www.tradingeconomics.com
6. Indian Journal of Management
7. Journal of Financial Service Research
8. International Journal of Management Research and Social Science

A Study on Buying Behaviour towards Green Products in Chennai City
Joshua Gerard,
Pages: 118-125 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Climate change is a genuine Regular Issue that everyone on the planet is discussing. People all throughout the world are paying a high price for environmental degradation. That is why being ecologically responsible has become an urgent necessity. And it is highly applicable to the manufacturing sectors all throughout the world, as well as the customers who use such items. Governments are also doing their share to safeguard the environment by prohibiting the use of plastics, establishing stringent limits on carbon emissions, promoting recycling, and other ways. The purchase and use of environmentally hazardous items is one of the most significant contributors to environmental deterioration. The current study focuses on consumers in Tirunelveli district. A total of 109 respondents were selected for the study The primary data was collected through questionnaire and the data was analyzed using statistical tools like weighted average and structural equation modelling. The major finding of the study is that the consumer’s environmental values has a positive influence on their perception towards green products. Similarly consumer’s environmental value has a positive influence on their green product purchase behaviour.
Keywords:Green Product, Purchase Behaviour, Packaging and Branding

References

1. Shabbir, M.S. (2020),‘Green Marketing Approaches and their Impact on Consumer Behavior towards the Environment - A Study from the UAE’, Sustainability, Vol. 12.doi:10.3390/su12218977.
2. Chuah, Stephanie Hui-Wen, et al. ‘Sustaining Customer Engagement Behavior through Corporate Social Responsibility: The Roles of Environmental Concern and Green Trust’, Journal of Cleaner Production. 262 (2020) 121348.https://doi.org/10.1016/j.jclepro.2020.121348.
3. Ahmad, S., & Mehta, P. (1997). Role stress, quality of work life and alienation. In : D.M. Pestonjee and U. Pareek (Eds.) Organizational role stress and coping. New Delhi :Rawat Publications.
4. Anantharaman, R. N., &Subha, V. (1980). Job involvement, need satisfaction and organizational climate. Indian Journal of Applied Psychology, 17, pp 56-59
5. Government of India, Ministry of Labour& Employment (1969), Report of the Committee Har-Anand Publications, New Delhi.

“Role of Self-Help Group’s in Empowering women with a Special reference to Kanai Village of Villupuram District”
V. Ganesh Kumar
Pages: 126-130 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract

The concept of self-help groups serves to underline the principle for the people, by the people and of the people”. A Self-help group (SHG) is a village based financial intermediary committee usually composed of 10-20 local women or men. These groups can be either registered or unregistered. Self help group approach is a new paradigm into the field of rural development which main objective are to increase the well-being of the people, provide access to resource and credit, increase self-confidence, self-esteem and increase their creditability in all aspects of lives. Women face a wide range of biases in society, unequal opportunities in education , employment and assets ownership. Women’s income is vital to the well-being of children, women has a greater positive impact on child survival and nutrition than does additional income in the hands of me. Poverty is the root cause of all evils for the development of women. Majority of the third world women are involved in the informal sectors of economic activities.

References

  1. Dharanimalai V (2012)” Women Empowerment and Challenges”, Strategizing for the future challenges of Women” ,ISBN: 978-93-80509-20-4,2012 PP.53-58.

  2. Dharanimalai V (2015) “A Study on Social Empowerment of through SHG’s of Kancheepuram District in Tamilnadu,”INDO Global Journal of Commerce and Economics, ISSN No. 2393-9796 , Value No: 3 , April2015, PP.141-144.

  3.  Dharanimalai V (2014) “A Study on Women Empowerment of Self-Help Groups Four District of Tamilnadu,” ISBN: 9-789381-724279,Internal Conference on Recent Trends in Commerce and Management, , February 2014,PP 19-24.

  4. S. H. Pandian, S. S. Thamburaj (2021)” An Economic Study On Women Self Help Group In Senthiambalam Village, Thoothukudi Taluka”, Vidyabharati International Interdisciplinary Research Journal (Special Regular Issue)), ISSN 2319-4979.PP. 1038-1940.

  5.  Senthilkumar, C. B., Dharmaraj, A. A., Indhumathi, B. C., Selvam, C. V., & Kandeepan, E. (2020). A study on women empowerment through self- help groups with special reference to villupuram district in tamilnadu.Journal of Critical Reviews, 7(6), 355–358.

Similarity on Emotional Intelligence and work Performance among it Employees with reference to Chennai City
R. Sundaresan
Pages: 131-138 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
The present study made an attempt to know the relationship between emotional intelligence dimensions and work performance dimensions among IT employees with reference to Chennai city - Tamil Nadu. For that the researcher selected 450 samples on the basis of stratified random sampling technique. The hypothesis that there is a positive correlation between the two selected variables dimensions. Correlation was worked out. Standard Psychological tools were used to measure. Result shows that there is a positive correlation between the two selected variables dimensions.
Keywords: Emotional intelligence, Work Performance

References

1. Rousseau, The Constriction of Climate in Organizational Research, International Review of Industrial and Organizational Psychology, 3(1), 139-158.
2. Lubit, The Tyranny of Toxic Managers: Applying Emotional Intelligence to Deal with Difficult Personalities, Journal Online March 2004,1-8.
3. Golemen, The Emotionally Intelligence Work Place How to Select for Measure and Improve Emotional Intelligence, Journal of American Psychology, 8(2), 2000, 1-36.
4. Sinha and Samba, The Skills and Career Path of an Effective Project Manager, International Journal of Project Management, 19(6), 2001, 1-8.
5. Caruso, Emotional Intelligence and Emotional Leadership: In Multiple Intelligence and Leadership, Lea’s Organization and Management Series, 2002, 55-74.
6. Bar-on, Emotional Expression and the Implication for Occupational Stress: An Application of the Emotional Quotient Inventory, Personality and Individual Differences, Journal of Human Resource Management, 28 (6), 2000, 1107-1118.
7. Salovey and Mayer, EI Meets Traditional Standards for an Intelligence, Journal of American Psychological Association, 27(1), 1997, 267-298.
8. Viswesvaran, Modelling Job Performance is there a General Factor, International Journal of Selection and Assessment,.8(4), 1993, 216-226.
9. Peter Butler, A Study on High Performance Management, Journal of Human Resource Management. 6(2), 2004, 862-878.

10. Blanca grama, The Role of Emotions in Organizational Behaviour, Annuals of the University of Petrolane, Economics,9(3),2009, 315-320.
11. David L. Van Rooy, An Evaluation of Construct Validity: What is This Thing Called Emotional Intelligence, Journal of Human Performance, 18(4), 2005, 445-462.
12. Joseph Rode, Emotional Intelligence and Individual Performance: Evidence of Direct and Moderated Effects, Journal of Organizational Behaviour, 28, 2007, 399–421.
13. Ravichandran, The Impact of Emotional Intelligence on Employee Work Engagement Behaviour, International Journal of Business and Management. 6(11), 2011,157.
14. Muhammad Salman Aslam, Enhancing Group Performance through Employee Involvement. A Conceptual Framework on Workforce Diversity Interdisciplinary, Journal of Contemporary Research in Business. 4(11), 2013, 419-430.

Changing Human Resource Scenario
S. Ramprasath
Pages: 139-142 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract

Today no employee will spend his/her entire career with a sample organization. It is because employees are willing to shoulder and explore higher roles and opportunities outside, if they are not available within the current company in which they are working at present. For example, the employees who are looking for better prospects or feeling stagnant in their present job or employees who do not foresee any growth prospects in the near future will try to switch over from firm to firm. Even though many employees who would like to switch over from the current job or quit the present job are in a dilemma and are finding it difficult to take the decisions i.e. when the quit the organization? Before resigning the present job, what should he do? What skills he should possess to join a new firm? An employee who has a plan to quit his job should have answers to the above questions in his/her mind. In this article the author has given answers to the above questions. An attempt has been made in this article to analyse the factors that provoke an employee to quit his/her job.

References

1. Debi S. Saini and Sami A. Khan, Human Resource Management, Sage Publications Limited, New Delhi, 2000.
2. Rastogi JL, Organizational Behaviour, Rawat Publications, Jaipur, 1994.
3. Gupta CB, Human Resource Management, Sultan Chand & Sons, New Delhi, 2014.
4. Tripathi PC, Human Resource Management, Sultan Chand & Sons, New Delhi, 2012.
5. Prasad LM, Human Resource Management, Sultan Chand & Sons, New Delhi, 2015.
6. Illustrated Oxford Dictionary.

Role of Microfinance Institutions in Rural Development
R. Doss
Pages: 143-149 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract

 In addition to subsidies, individuals living in poverty require access to credit. Lack of formal employment renders them non-‘bankable’, pushing them towards borrowing from local moneylenders who charge exorbitant interest rates. Numerous innovative institutional mechanisms have been established globally to facilitate credit access for the poor, even in the absence of formal collateral. This paper delves into the conceptual framework of a microfinance institution in India, drawing from the successes and failures of various microfinance institutions worldwide to create a model microfinance institutional mechanism for India

References

[1] Barry, N.(1995), “The Missing Links: Financial System that Works for the Majority,” Women’s World Banking, New York.
[2] Barry, Nancy, Armacost, Nicola and Kawas Celina (1996) “Putting Poor People’s Economics at the Center of Urban Strategies,” Women’s World Banking, New York.
[3] Chriseten, R.Peck Rhyne, Elisabeth and Vogel, Robert C (1994) “Maximizing the Outreach of Microenterprise Finance: The Emerging Lessons of Successful Programs,” September IMCC, Arlington, Virginia.
[4] Churchill, C.F. (1996),” An Introduction to Key Regular Issues in Microfinance: Supervision and Regulation, Financing Sources, Expansion of Microfinance Institutions,” Microfinance Network, Washington, D.C. February.
[5] Kim Kyung-Hwan (1995) “Access to Credit, Term of Housing Finance and Affordability of Housing,” Housing Finance International, 9(4), June 22-27.
[6] Otero, M. and Rhyne, E.(1994) “The New World of Microenterprise Finance -Building Healthy Financial Institutions for the Poor”, Kumarian Press, West Harford, Connecticut.
[7] Phelps, P.(1995) “Building Linkages Between the Microenterprise and Shelter Sectors: An Regular Issues Paper,” GEMINI, Betuesda, Maryland.
[8] UNCHS and ILO (1995) Shelter Provision and Employment Generation, Geneva.

A Study on Consumer Perception towards the Green Marketing Special Reference to Chennai City
R. Supreetha
Pages: 150-160 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. The present paper reviews the green marketing literature in various aspects, which include customer awareness, relationship between the customer awareness and usage of green products, effect of green products and benefits of the green products. The main purpose of this study is to investigate the factors which enhancing the green products attractiveness to consumers in Chennai city. A well-structured and close-ended questionnaire was used to collect the data from 188 respondents. The data was analyzed using percentage analysis, chi-square test and Friedman test.

References

1. Ali, A., Khan, A. and Ahmed, I. (2011). Determinants of Pakistani Consumers Green Purchase Behaviour: Some Insight from a Developing Country. International Journal of Business and Social Science, 2, Pp. 217 - 226.
2. Chang, N. and Fong, C. (2010). Green Products Quality, Green Corporate Image, Green Customer Satisfaction and Green Customer Loyalty. African Journal of Business Management, 4, Pp. 2836 – 2844.
3. Charter M (1999), Greener Marketing: A Global Perspective on Greening Marketing Practice, 2nd Edition, Greenleaf Publishing and Sheffield, New Zealand.
4. Davis J J (1993), “Strategies for Environmental Advertising”, Journal of Consumer Marketing, Vol. 10, No. 2, Pp. 19-36.
5. Dutta B (2009), “Sustainable Green Marketing: The New Imperative”, Marketing Mastermind, pp. 23-26, IUP Publications, Hyderabad. Emerging Dimensions”, Journal of Business Excellence, Vol. 2, No. 1, Pp. 18-23.
6. Grant J (2008), Viewpoint Green Marketing, Emerald Group Publishing Limited – Strategic Direction, Vol. 24, No. 6, Pp. 25-27.

7. Jain S K and Kaur G (2004), “Green Marketing: An Indian Perspective”, Decision, Vol. 31, No. 2, Pp. 18-31.
8. Kangis P (1992), “Concerns about Green Marketing”, International Journal of Wine Marketing, Vol. 4, No. 2, Pp. 21-24.
9. Maheshwari, A. & Malhotra, G. (2011). Green Marketing: A Study on Indian Youth. International Journal of Management and Strategy, 2, Pp. 1 - 15.

Marketing of FMCG through Self Help Groups Women in Chinnasalem
M. Selvarani
Pages: 161-171 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Self Help Groups (SHGs) are an effective way to ensure the poor have access to credit and a way to develop the habit of saving money. The goal of the Self Help Group is to develop leadership and empower the poor. A Self Help Group is a group voluntarily formed by the rural poor, in whom the members of the group can easily save as much as they want, to contribute to a consolidated fund and to provide credit to the group members for productivity or emergency needs. The goal of the Self Help Group is to develop leadership and empower the poor.
A Self Help Group is a group voluntarily formed by the rural poor, in whom the members of the group can easily save as much as they want, to contribute to a consolidated fund and to provide credit to the group members for productivity or emergency needs. In this paper we shall be discussed the role of Self Help Group in women empowerment and government effort for women empowerment.
Keywords: Self Help Groups, Women, Empowerment, Development, Productivity.

References

  1. Shaikh. (2020). A Focused Review of Literature on FMCG Marketing in Rural and Urban market, Vidyabharati International Interdisciplinary Research Journal, Vol. 11, No:1, pp.19-31.

  2. Vishal Kesari. (2022). Review of the Digitalization and Growth of the FMCG Industry in India. International journal of Novel research and development (IJNRD), Vol.7, No: 1, pp.98-103.

  3. Harish Patel and Vinod B. Patel. (2018). A Study on Fundamental Analysis of five Selected Companies in FMCG Sector, International journal creative research thoughts, Vol.6, No: 1, pp.105-113.

  4. Banumathi and Mabel Latha Rani. (2018). Customer Perception and satisfaction of FMCG With special reference to Thoothukudi District, International Journal of research and Analytical Review,Vol.5, No: 3, pp.831-836.

  5. UdayagiriRaghunath. (2018). Fast Moving Consumer Goods Retail Market, Growth Prospects, Market Overview Towards FMCG Market in Indian Market, Vol.5, No: 9, pp.76-79.

  6. Sri AyanChakroborty. (2017). Performance Evaluation of Leading FMCG Firms, journal of Management studies, Vol.3, No: 3, pp.587-596.

  7. Priyadharshini.T and Karthick.P. (2021). A Study on Consumer Behaviour Towards FMCG Durable Goods With Special Reference to Coimbatore City, International journal of Multidisciplinary Research,Vol.7, No: 7, pp.18-21

  8. Feinberg, Shaffler, Mooli&Rummel (1989). Considered the Social Stimulation Provided By Malls.(ONLINE) Available at https://www.shodh.inflibnet.ac.(Accessed 13 July 2017).

  9. Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study. International Journal of Service Industry Management, 7(4) 27-42.s

An Analysis of ICICI Bank's Financial Performance In India
V Ganeshkumar,
Pages: 172- 182 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract

 Although ICICI Btank has shown development and resilience in a number of financial areas, the significant increase in non-performing assets (NPAs) presents a serious threat. To ensure continued profitability and stability, the bank has to concentrate on enhancing credit risk management, increasing operational effectiveness, and keeping a balanced deposit portfolio. With an emphasis on important indicators like operating costs, current account and savings account (CAS) balances, gross non-performing assets (GNPA), non-performing asset (NPA) ratio, and net interest margin (NIM), this study offers a thorough examination of ICICI Bank Limited's financial performance over a ten-year period. The study intends to assess the performance and financial status of the bank using secondary data from annual reports.This analysis sheds important light on the financial dynamics of ICICI Bank and makes suggestions for resolving present Regular Issues while maximizing growth

References

1. Dr. A. KRISHNAMOORTHY Journal of Contemporary Regular Issues in Business and Government Vol. 27, No. 2,2021, P-ISSN: 2204-1990; E-ISSN: 1323-6903 DOI: 10.47750/cibg.2021.27.02.635.
2. Leeflang. S.H., Verhoef. P.C, Dalstrom. P, Freundt, T. (2013). Challenges and solutions for marketing in digital era. European management journal, 32 920141-12.
3. Rural Marketing – Pondicherry University Paper Code: MBMM 4001 MBA- MARKETING.3.Rural Marketing R. V. Badi and N. V. Badi, Himalaya publishing house.4.Dennehy D, Sammon D(2015). Trends in mobile payments research: A literature review. Journal of Innovation Management. 2015; 3(1): 49-61.5.Roberts.
4. J. H., Kayande. U, stremersch. S. (2013). From academic research to marketing practice: Exploring the marketing science value chain. Intern. J. of Research in Marketing.
5.http://www.informaticsjournals.com/index.php/bims/article/download/16238/135847.https://www.google.com/searchq=perception+of+rural+consumer+over+online+shopping&oq=perception&aqs=chrome.0.69i59l2j69i57j69i59j35i39j0i67i433j0j0i67l3.6761j0j15&sourceid=chrome&ie=UTF.
6.https://en.wikipedia.org/wiki/Onlineshopping.9.https://www.ibm.com/docs/SSLVMB_27.0.0/statistics_casestudies_project_ddita/spss/tutorials/curveest_modelsummary_virus.html10.http://ijirms.com/downloads/02012017271116

 

Factors Influencing Consumer Attitude Green Products with Special reference to Chennai City
R.Sarika
Pages: 181-188 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
The aim of the study that consumer attitude towards green products relates to its health aspects. The present study shows that consumers are having more conscious about health so they are willing to purchase the green products. The research findings of this study implies that should environmental consciousness , product quality, no preservatives, health conscious and price of green products will make consumers will be more likely to have purchase behavior of green products. Consumers in Chennai are highly concerned about the environment should be the first target segment for green product marketers. When consumers get health conscious and awareness about green products is positive they display higher concern for environment and probably make more steps to reduce the impact of environment.
Keywords: Environmental consciousness, Health conscious, Product taste, Chemical free, Green Purchase behaviour.

References

1. Das R P and NathVikas (2003), "Environment Marketing in Indian Fast Food Industry: A Study", Paradigm, Vol. 7, No. 2, pp. 117-125.
2. Kaman Lee. (2008) Opportunities for green marketing: young consumers. Marketing Intelligence & Planning
3. P. Venkateswari, E. JebithaSteffy, Dr. N. Muthukumaran, 'License Plate cognizance by Ocular Character Perception', International Research Journal of Engineering and Technology, Vol. 5, No. 2, pp. 536-542, February 2018.
4. N. Muthukumaran, Mrs R.Sonya, Dr. Rajashekhara and V. Chitra, 'Computation of Optimum ATC Using Generator Participation Factor in Deregulated System', International Journal of Advanced Research Trends in Engineering and Technology, Vol. 4, No. 1, pp. 8-11, January 2017.
5. B. Renuka, B. Sivaranjani, A. MahaLakshmi,Dr. N. Muthukumaran, 'Automatic Enemy Detecting Defense Robot by using Face Detection Technique', Asian Journal of Applied Science and Technology, Vol. 2, No. 2, pp. 495-501, April 2018.
6. BoselinPrabhu S. R. and Balakumar N., “Enhanced Clustering Methodology for Lifetime Maximization in Dense WSN Fields”, International Journal for Technological Research in Engineering, Volume 4, Regular Issue 2, pp.343-348, October-2016
7. BoselinPrabhu S. R. and Balakumar N., “Suggested Mechanisms for the Employment of MPPT Principle Over a Photovoltaic Module”, International Journal of Research in Electrical Engineering, Volume 3, Regular Issue 3, pp. 45-49, October 2016.
8. BoselinPrabhu S. R. and Balakumar N., “A Research on Various Maximum Power Point Tracking Algorithms in a Photovoltaic System”, South Asian Journal of Engineering and Technology, Volume 2, Number 28, 1-8.
9. BoselinPrabhu S. R. and Balakumar N., “Highly Distributed and Energy Efficient Clustering Algorithm for Wireless Sensor Networks”, International Journal of Research –Granthaalayah, Volume 4, Number 9, September 2016.
10. BoselinPrabhu S. R. and Balakumar N., “Evaluation of Quality in Network and Interoperable Connectivity between IP Networks”, International Journal of Current Engineering and Scientific Research, Volume 3, Regular Issue 9, pp. 81-85.
11. BoselinPrabhu S. R. and Balakumar N., “Enhanced Zone-Based Clustering Method for Energy Efficient Wireless Sensor Network”, ARC International Journal of Innovative Research in Electronics and Communications, Volume 3, Regular Issue 4, pp. 01-06, 2016.
12. BoselinPrabhu S. R. and Balakumar N., “Real-World Wireless Power Transmission under Various Scenarios and Considerations”, International Journal of Innovative and Applied Research, Volume 4, Regular Issue 7, pp. 24-29.

Micro Finance Institutions in India – an Outlook
K. Amuthavalli
Pages: 189-198 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract

 The microfinance sector in India is varied, with a variety of firms providing low-income people with financial services like lending, insurance, and pensions. Five broad categories can be used to classify the various microfinance industry participants: Small Finance Banks, NBFC MFIs, Banks, and Non-profit MFIs. All of these, with the exception of non-profit MFIs, are under RBI regulation. The majority of non-profit MFIs are registered as trusts or societies, and they are regulated by the corresponding acts while majorly the non-profit organizations (NGOs) that have been operating in the industry as financial intermediaries are registered as trusts or societies. In a developing country like India, there is a need to support low-income families as well as uplift and provide them with a better standard through supporting them financially in a more efficient way, and there came the concept of "microfinance," which is a form of financial service that provides small loans and other financial services to poor and low-income households in a consistent and legitimate way. It is an economic tool designed to promote financial inclusion, which enables poor and low-income households to come out of poverty, increase their income levels, and improve their overall living standards. It can facilitate the achievement of national policies that target poverty reduction, women's empowerment, assistance to vulnerable groups, and an improvement in the standard of living.
Keywords: Small Finance Bank, Low Income, NGO, Poverty, Non profit, NBFC

References

  1.  http;//www.google.com.

  2.  Bali Swain, R., 2004. Is Microfinance a Good Poverty Alleviation Strategy? - Evidence from Impact Assessment, Making Markets Work for the Poor Series, Stockholm, Sida.

  3. Brown, J. M., 2002. Microcredit, Feminisms and Empowerment, a Discursive Analysis of Subject-Object Approaches to Development, San Francisco State University, Master of Arts Thesis in International Relations.

  4. CGAP, 2004. Microfinance Product Costing Tool, Available on website at: http://www.cgap.org/productcosting/tool/PCT_All.pdf#search=’Staff%20cost%20in%20microfinance. 

  5. Christen, R. P., Rosenberg, R. and Jayadeva, V., 2004. Financial Institutions with a ‘Double Bottom Line’: Implications for the future of Microfinance, CGAP Occasional Paper No. 8.

A Study on Emotional Intelligence of Employees
V. S. Sudharsan,
Pages: 199-208 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
In the workplace, emotional intelligence (EI) plays an essential role because it affects many aspects of worker performance, job satisfaction, and organizational success. The aim of this study is to thoroughly examine employee emotional intelligence levels and how they affect the working environment. Using mixed-methods techniques, the study combines qualitative interviews with quantitative surveys. We shall choose a representative sample of workers from different departments and areas to assure a wide range of perspectives. Standardized EI examines, will be used to gather quantitative data, with a focus on important domains like social skills, self- awareness, self-regulation, and empathy. The quantitative measures of EI levels provided by these to examine, will enable statistical analysis to find trends and relationships. A small number of respondents will be surveyed in-depth to collect qualitative data. The topics covered in these interviews will include individual experiences, opinions on emotional intelligence (EI) in the workplace, and how EI improves communication, handling of conflict, and general job performance. This study's conclusions are intended to provide important new perspectives on the state of emotional intelligence in businesses.

References

  1. Abraham Carmeli and Sidika Nihal Colakoglu, (2005) the relationship between emotional intelligence and work attitudes, behaviour and outcomes.
  2.  Abraham Carmeli &Zvi E. Josman (2009) The Relationship Among Emotional Intelligence, Task Performance, and Organizational Citizenship Behaviors.
  3. Aditya Kumar (2022)The Impact of Emotional Intelligence on Managerial Effectiveness.
  4. Ahmad Chehab, Amro Kabbara, Bassam Hallak, Yaser Shamseddine (2018)Trends in Developing Employee Emotional Intelligen
“A Study on Customer Satisfaction and Online Shopping Products in Coimbatore City”
V. GaneshKumar
Pages: 209-217 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract

The present study use of digital marketing and improving service quality is the main focus for various organizations in facing business dynamics in the current digital era (Wu et al., 2024). The phenomenon of digital information system technology development in Indonesia creates a new paradigm in consumer business relationships (Vakulenkoet al., 2022). This study investigates customer satisfaction towards online shopping products in Coimbatore City, aiming to provide insights into the dynamics of the local online retail market. Through demographic analysis and examination of purchasing habits, the study explores factors influencing satisfaction levels among consumers. Findings reveal the dominance of smart phones for shopping and the popularity of platforms like Amazon and Flipkart. Demographic profiles highlight diverse consumer backgrounds, shaping preferences and behaviours. Key factors impacting satisfaction include product variety, pricing, delivery speed, payment options, website usability, and customer service. While certain aspects receive positive feedback, areas for improvement such as delivery speed and customer service are identified

References

  1. Chandra, R., & Srivastava, M. (2015). Impact of Website Usability on Consumer Satisfaction: A Study in the Indian E-commerce Context. International Journal of Information Management, P35(1), 1-10.\

  2. Nair, R. P. (2019). Exploring Factors Influencing Customer Satisfaction in Online Shopping: A Survey Study. International Journal of Retailing and Consumer Services, P40, 252-261.

  3. Adiguzel, Feray and Michel Wedel. (2004). “The Design of Split Questionnaires,” Working Paper, University of Michigan.

  4. Dinesh Kumar Pandiya et al., (2014), “A study on the impact of customer satisfaction on airtel”. International Conference on Advancements in computing and Management Volume, pp.no.1-8. 2.

  5. Buvaneswari and R. PrakashBabu67 (2013) “Study on Customer Satisfaction towards Cellular Service with Special Reference to Aircel at Mannargudi Town”.International journal of Management Technology and Engineering. 3

  6.  Rajpurohit and Vasita (2011) “The consumer preferences and satisfaction towards various mobile phone service providers in Jodhpur city”, Journal of Social and Administrative sciences, Volume 5 Regular Issue 3

Factors Influencing the Purchase of Luxury Goods by Millennials in Chennai City
S. Iswarya Lakshmi,
Pages: 218-233 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
This paper mainly studies the factors influencing the purchase of luxury goods by Millennials in Chennai. The first part mainly studies the background of luxury goods and related problem statement and determines the research objectives. The second part is to analyze the previous analysis and research done by scholars, determine independent variables and dependent variables, and explain them. The third part is to determine the research methods, quantitative analysis methods and collected data. The fourth part mainly analyzes the data and supports the assumptions based on the data.
Keywords: Social Class, Group Influence, Motivation, Perception, Luxury products

References

1. Ajzen, I. (2011). Theory of planned behavior. HandbTheorSocPsychol, 1(1), 438.
2. Ayupp, K., and Ismail, R. (2008). Analysis of consumers’ attitudes and behaviors towards pirated products. International Journal of
3. Information, Business and Management, 3(1), 53-60.

4. Bian, Q. (2010). Examining US and Chinese Students’ Purchase Intention Formation for Luxury Brands (Doctoral dissertation, Auburn University).
5. Bian, Q. and Forsythe, S. (2012). Purchase intention for luxury brands: A cross cultural comparison. Journal of Business Research,
6. 65(10), 1443-1451.
7. Gil, L. A., Kwon, K. N., Good, L. K., and Johnson, L. W. (2012). Impact of self on attitudes toward luxury brands among teens. Journal of Business Research, 65(10), 1425-1433.
8. Park, Y. A. and Gretzel, U. (2007). Success factors for destination marketing web sites: a qualitative meta-analysis. Journal of Travel Research, 46(1), 46-63.
9. Wilcox, K., Kim, H. M. and Sen, S. (2009). Why do consumers buy counterfeit luxury brands. Journal of Marketing Research, 46(2), 247-259.

A Study on Agricultural Finance in India a Special Reference with NABARD
J. Subashini
Pages: 234 -240 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Agriculture plays a pivotal role in the Indian economy, which has recently positioned itself as one of the fastest-growing economies globally. The agricultural sector significantly influences the development of various industries, including textiles, sugar, and tea, with the success of these agro-based industries being contingent upon the availability of agricultural inputs. Furthermore, the banking and financial sectors have made substantial contributions to the current economic growth of India, highlighting the importance of financial services in this context. The advancement of agricultural credit in India has been largely reliant on government intervention throughout the years, and reforms within the banking sector have had a notable impact on agriculture. This paper provides an overview of agricultural finance in India, with a particular focus on the role of NABARD.

References

  1. Government of India, ‘Economic Survey’, various Regular Issues.

  2. Reserve Bank of India, ‘Annual Report’, various Regular Issues.

  3.  Reserve Bank of India, (2004): ‘Report of the Advisory Committee on Flow of Credit to Agriculture and Related Activities from the Banking System’ (Chairman: Prof. Vyas).

  4. RBI Occasional papers (2006) Vol.27, No.1 and 2, Summer and Monsoon.

  5. Dr. Subbarao(2012) “ Agricultural Credit Accomplishments and challenges”, IndianBankers,Vol-7,No.8.

  6.  RBI Occasional papers (2006) Vol.27, No.1 and 2, Summer and Monsoon.

  7. Dr. Kewal kumar 1 and Atul Gambhir 2 (2012), “Financing of agriculture by commercial banks-problems faced by Farmers”, National monthly refereed journal of research in commerce & Management, Vol-1, Regular Issue 5.

  8. Dr. Subbarao(2012) “ Agricultural Credit Accomplishments and challenges”, Indian

  9. Bankers,Vol-7,No.8.

  10. Binswanger, H. and Shahidur Khandker (1992): ‘The Impact of Formal Finance on Rural Economy of India’, World Bank, Working Paper No. 949.

  11. Bond S. R. (2002): ‘Dynamic panel data models: a guide to micro data methods and practice’,Port Economics Journal, 1: 141–162.

  12. Golait, R. (2007): ‘Current Regular Issues in Agriculture Credit in India: An Assessment’, RBI Occasional Papers, 28: 79-100.Government of India, ‘Economic Survey’, various Regular Issues.

  13.  Holtz-Eakin D, Newey W. and H. D. Rosen, (1988): ‘Estimating vector autoregression with panel data’, Econometrica 56: 1371–1396.

  14. Mohan, Rakesh (2006): ‘Agricultural Credit in India – Status, Regular Issues and Future Agenda’,Economic and Political Weekly, 41: 1013-1021.

  15.  NABARD Annual report 2022-2023.

A Study on Dealers Satisfaction towards Amman Steels at Trichy City
R. Agila
Pages: 241-247 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Marketing is a communication process which is the purpose for individuals or groups – Customers are directly or indirectly able to purchase the products and services that may satisfy their existing or newly-identified needs or wants. The objective of this paper was to find the Dealer‟s Satisfaction Level with Steel industries. To examine the factors influencing the dealers, to deal with Steel. The study was with various areas that needs for improvement in steel industry from dealers point of view. The close impact of sales promotion on sales was also considered in the study. The study was conducted through the data analysis and interpretation which suggested that most of the dealers have 10-15 years of experience in dealership of steel product among them there are dealers who are dealing with steel above 10 years. Most of the dealers are very much satisfied with the quality of steel and rated the brand very high. The major promotional factor which influenced the dealers to choose steel papers product is Discounts. The company should have a reasonable credit period for the dealers so that both company and dealers are benefited.

Challenges and Opportunities of Microfinance in India
G. Kumar
Pages: 248-252 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
India’s Self-Help Group (SHG) movement has emerged as the world‘s largest and most successful network of women owned community-based microfinance institution. Self Help Group Bank Linkage programme (SHG-BLP) is a landmark model initiated by the National Bank for Agriculture and Rural Development (NABARD) in 1992 to deliver affordable door-step banking services and has largely achieved the stated goals of financial inclusion; it is a homegrown self-help movement with an objective of creating sustainable livelihood opportunities for the rural poor. Started as a bank outreach programme, SHG-BLP transcended itself into a holistic programme for building financial, social, economic, and of late, technological capital in rural India.
Key words: Microfinance, Women, Bank, Social, Economic, Poverty

References

1. Aaron Kumah and Willians Kwasi Boachie. (2016). An Investigation into the Impact of Microfinance in Poverty Reduction in Less Developed Countries, American scientific Research Journal of Engineering, Technology and Science, Vo.26, No.3, pp.188-201.
2. Anandaraman R and Ganeshkumar V. (2019). Empowerment of SHGs women in Panruti Taluk, Cuddalore District, Vol.22, No.14, pp.126295-12633.
3. Microfinance Report-2022-2023
4. NRLM Report -2024.
5. Paramasivan C and Anandaraman R. (2012). Micro Finance by Banks in India, Research Explorer, Vol.1, No.2, pp.16-19.
6. Paramasivan C and Anandaraman R. (2014). Micro Finance and its impacts on Empowerment of Dalit women in Cuddalore District, International Journal of Scientific Research , Vol.1, No.2, pp.74-76.
7. Utasav Anand. (2016). Financial Inclusion: An Overview of Microfinance in India, Kaav International Journal of Arts, Humanities and Social Sciences, Vol.3, No.1, pp.275-285.

Political Empowerment of SHGS Women In India
S. Karthikeyan
Pages: 253-264 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Political empowerment is one of major segments of women empowerment which promote SHGs women change the socio- economic emancipation in individual and society. Self help group is formation of 15 to 20 members sharing exchange of idea through grama Sabha their social activities among members in their own village. Our Indian Political constitution women to participate gathering the political information in rare occasion there is no improvement their economic, social, education and political empowerment. Self help group is major criteria help to promote the political discrimination and traditional set up. Indian Political legislation men compare women representatives to assembly sharing the parliament, Lok Sabha, Rajya Sabha is very difficult.
Keywords: Political, empowerment, SHG, Grama Sabha, Panchayat

References

  1. Abhigyaan Bhattacharjee and Sudip Chakroborty. 2010. NABARD in Poverty Alleviation through Micro Finance, Micro finance and India Rural Economics, New Century Publication, New Delphi, pp. 125 129.

  2. Ajiarapu Alimelu and Annapurna. 2012. Women Empowerment through Micro Finance, International Journal for Research in Science and Advanced Technologies, Regular Issue.1, Vol.2, pp. 1-6.

  3. Anandaraman R and Ganeshkumar V. (2019). Empowerment of SHGs women in Panruti Taluk, Cuddalore District, Vol.22, No.14, pp.126295-12633.

  4. NRLM Report -2024.

  5. Paramasivan C and Anandaraman R. (2012). Micro Finance by Banks in India, Research Explorer, Vol.1, No.2, pp.16-19.

  6. Paramasivan C and Anandaraman R. (2014). Micro Finance and its impacts on Empowerment of Dalit women in Cuddalore District, International Journal of Scientific Research , Vol.1, No.2, pp.74-76.

  7. Utasav Anand. (2016). Financial Inclusion: An Overview of Microfinance in India, Kaav International Journal of Arts, Humanities and Social Sciences, Vol.3, No.1, pp.275-285.

Microfinance – A Boon to Rural Development
P. John Victor
Pages: 265-276 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
India is a country with the population of 145 crore in the middle of the year 2024. Out of the total population, nearly 70% are living in the rural region from where they cultivate and supply the food grains to the entire nation which includes the urban and semi urban region. Nearly 50% of the national economy depends on the rural region but the living status of the rural people is not upto the level of satisfaction as they fight for food security and job security. At this juncture the microfinance plays a vital role in stabilizing the life of the rural people by offering loan, life skill programme, training & development programme and strengthen the economy of the nation through rural region. The government of India along with the State governments executes the financial supports like loan / micro finance to the poor people, daily wage workers, agriculture based labours, artisans, coolies, street side sellers, etc. so that they may start to live as a self- employed and even may start a small size of own business. This microfinance leads the rural people towards the development and support the nation to become the superpower country in the world. The people from the rural region learn to manage the poverty and try to live a self- satisfactory life with the help of the microfinance.
Keywords: Microfinance – Rural Economic Status – Challenges Faced – Rural Development
– SHG Role – Microfinance Institutions Role

An Analysis of Micro Financial Institution Challenges and Regular Issues
V. Ganeshkumar
Pages: 277-288 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Post nationalization in India, commercial banks have been participating actively in implementation of poverty alleviation programmes of the Government like the Integrated Rural Development Programme (IRDP), Small Farmers Development Agency (SFDA) for the marginal farmers and agricultural laborers and the Drought Prone Area Programme (DPAP). Experimenting with subsidized credit for the poor through these programmes has resulted in one unpleasant and tangible outcome – increased Non-Performing Assets. Group based micro finance was introduced in the country in the early 1970s, but has not picked up momentum until recent times. Banks, over time have begun adopting models that have been tried and tested by Non Government Organizations (NGOs) and Micro Finance Institutions (MFI). These institutions had the clear vision to disprove the intuition of the formal bankers that banking with the poor was a risky affair. Hence, the objective of this research is to study the growth of microfinance sector in Karnataka. They have proved beyond doubt that banking with the poor is most certainly a profitable business. They have also popularized the concept of group lending through the formation and grooming of Self Help Groups (SHGs).

References

1. Leivang, (2022-2023, Status of Microfinance in India, NABARD, PP-1-24.
2. R. Anandaraman, Dr. V. Ganeshkumar (2019). Empowerment of SHGs Women in Panruti Taluk, Cuddalore District, Think India Journal, Val-22, Regular Issue-14, PP – 12629-2633.

For Getting Microfinance: Problems of Micro, Small and Medium Entrepreneurs
M.R. LakshimiNarayanan,
Pages: 289-296 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
India is a land of agriculture. Because of the increase in population, it should develop in other sectors as well. Microfinance supports essential and necessary financial services for small farmers and small-scale entrepreneurs. In order to avoid employability and poverty rates, we have to focus on these MSME’s. If these ventures get developed, our nation too will be developed. Due to the abundance of job opportunities, it is essential that we strive to harness them. If we want to reduce unemployment rates, we must focus on MSMEs. In terms of population, India surpasses China, ranking first globally. Unemployment is a significant challenge for our country. In India, unemployment rates are higher, especially below 35 years of age. Many recent graduates are unable to find job opportunities matching their education level and often end up underemployed.
Globally, about 90% of employment opportunities are generated through small, medium, and large enterprises. We should focus on them. Both the central and state governments should also facilitate financial assistance for such development. Corruption and a lack of integrity in the country contribute significantly to major crimes. As a consequence, a nation's self-reliance is crucial for the growth of other sectors. Microfinance institutions are very helpful. Its program has played a significant role in India’s developed economy.
Keywords: MSME, Problems – Entrepreneurs – Financial Support.

Consumer Perception towards Soft drinks at Chengalpattu District
M.Rajendhiran
Pages: 297-303 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

References

1.Pearson Education , 2012, Brand Positioning Through Advertising in Asia, North America, and Europe: The Influence of Global Consumer Culture.. This article was published in the Journal of Marketing.
2.Philip Kotler and Kevin Keller, 2003; the 14th edition of Marketing Management, has published in Delhi, India, Kahneman's viewpoint on judgement and choice: mapping constrained rationality. 6. A Psychological Bulletin and Review. 58: 697–720.
3.William R George, 1999; Consolidated guidelines for chronic heart failure management: introduction. American Journal of Cardiology. 83:1.
4.Friedman Martha Rogers and Don Peppers, 1995; The customer's share, not the market's, is the new marketing paradigm23(2):14-18p. Planning Review.
5.McMurry KY, 2003, Setting dietary guidelines: the US process. J Am Diet Assoc. 103(12):10–16. [PubMed] [Google Scholar]
6. U.S. Department of Agriculture, 2021, Cistory of the Dietary Guidelines. Available at: https://www.dietaryguidelines.gov/about-dietary-guidelines/history-dietary-guidelines, Accessed November 12, 2021.
7.U.S. Congress, 1972, Federal Advisory Committee Act. (Pub. L. 92-463, Sec. 1, Oct. 6, 1972, 86 Stat. 770.)
8.Comments by Eve Stoody, 2020 Dietary Guidelines Advisory Committee Public Meeting, March 28, 2019, AM, https://www.dietaryguidelines.gov/dietary-guidelines-advisory-committee-meeting-1, Accessed November 12, 2021.
9.Moran G. Questions Remain about Big Food's Influence on the New Dietary Guidelines. Civil Eats, January 28, 2021. Available at: https://civileats.com/2021/01/28/questions-remain-about-big-foods-influence-on-the-new-dietary-guidelines/, Accessed July 22, 2021.
10.Taubes G. 2001. The Soft Science of Dietary Fat. Science. 291:2536–2545. [PubMed]
11. Select Committee on Nutrition and Human Needs of the U.S. Senate . 1977. Cardiovascular Disease. Vol. 2, Pt 1 of Diet Related to Killer Diseases; hearings before the Select Committee on Nutrition and Human Needs of the United States Senate. Ninety-Fifth Congress. Feb 1 and 2, 1977. Washington, DC: U.S. Gov Printing Office, Washington D.C., pp. 8–33.
12. Edward H, Ahrens Jr. 1979. Introduction, Am J Clin Nutr. 32(12):2627–2631.

13. Teicholz N. 2014. The Big Fat Surprise. New York: Simon & Schuster. United States Congress. Senate . 1977. Select committee on nutrition and human needs. Dietary Goals, Available at: https://archive.org/details/CAT10527234 p.3, Accessed November 12, 2021.
14.Teicholz N. 2014; The Big Fat Surprise. New York: Simon & Schuster. Time Magazine . 1984; Sorry It's True: Cholesterol Really Is a Killer./bib> Dietary Reference Intakes for Calcium and Vitamin D; A. Catharine Ross, Christine L. Taylor, Ann
15. L. Yaktine, Heather B. Del Valle, Committee to Review Dietary Reference Intakes for Vitamin D and Calcium; Food and Nutrition Board; Institute of Medicine, Eds.; National Academies Press, 2011; ISBN 978-0-309-16394-1.

Performance of Micro Small Medium Enterprises in Indian Economy
S. Sudha Christi Joy, M.Sc., B. Ed., M.Phil., Ph.D.,
Pages: 304-313 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Micro small medium enterprises are one of the trading activities supplies of multi variety commercial goods in modern marketing. MSME entrepreneur’s creativity of micro enterprises commenced on sole and partnership firm under registration of MSME act. Entrepreneurs have not sufficient knowledge however manage financial and marketing network throughout country. Micro small medium enterprises provide golden opportunities of employment and income generation activities to individuals and society. Micro entrepreneurs have minimum investment established manufacturing of new traditional product supply and distribution at reasonable price in marketing. Entrepreneurs marketing network sharing communication is lacking of information and business technology because their extent the international business. This paper is highlighted on performance of micro small medium enterprise in Indian economy.

Keywords: Manufacturing, Entrepreneurs, Service, Employment, Economy

References

1) Abhijeet Biswas. (2015). Impact of Technology on MSME Sector in India, International Journal Economic and Business Review,3(2), 129-134.
2) Anuradha.J. (2014). Problems and Prospectus of Micro Small Medium Enterprises in India in the Era Globalization, Journal of Research in Business and Management,2(6), 20-27.
3) Ashu Katya and Betsy Xaviour. (2015).A Study on MSMEs’-Role in Propelling Economic Development of India& a Discussion on current HR Regular Issues in MSMEsin India, International Journal of Scientific and Research Publications, 5(2), 1-11.
4) Chaitra S Hiremath. (2016). Overview of Indian MSME-An Exploratory Approach, International Journal of Advance Research in Computer Science and Management Studies, 4(4), 221-225.

5) ChandraiahM. and Vani. R. (2014).The Prospects and Problems of MSMEs sector in India an Analytical Study, International Journal of Business and Management Invention,3(8), 27-40.
6) Pushpa Hongal and Poornima Charantimath. (2017). Strategic Management in Indian MSMEs-A Literature Review, International Journal of Management, IT & Engineering,7 (11), 152-158.
7) Surendar Gade. ( 2014). MSMEs’ Role in Economic Growth –A Study on India’s Perspective, International Journal of Pure and Applied Mathematics,1(18), 1727-1741.
8) Kolluru Soumya and Jayaprada. N. (2018). Review of Studies on Micro Small Medium Enterprises, International Journal for Innovative Research in Science & Technology,4, (9), 100-106.

SEWA – Self Employment for Women’s Association – History, Evolution and Progress
P. Shanthi,
Pages: 314-317 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Women’ s empowerment and development are vital force in all the developed and developing countries. When focus on development, the finance assistance and independence is the most relevant thing. Government takes various steps to bring improvement in standard of living for the women. Many financial assistances, schemes are driven throughout the year by the Government. One of the most important schemes is SEWA, launched on 1970s. After the inception many sub schemes, were introduced and millions of women’s are benefited. The article clearly depicts the history, evolution and progress on the same.
Key words: Women – SEWA- schemes – Government – self-employed.

References

  1. "Ahmedabad textile laborers win strike for economic justice, 1918". Global Nonviolent Action Database. 

  2.  Bhatt, Ela (23 July 2009). "Citizenship of Marginals". Seminar Publications. Based on the Third R.K. Talwar Memorial Lecture delivered at the Indian Institute of Banking and Finance, Mumbai, 23 July 2009 

  3. "Hillary Clinton and Elaben Bhatt: Why the former US First Lady saw the late founder of SEWA as a role model". The Indian Express. 

  4. February 2023. Retrieved 4 February 2023 4. wikipidiea and website of SEWA.

Factors Determining the Usage of Microfinance in Rural Areas of Coimbatore
P. Jagatheesh
Pages: 318-329 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
This study investigates the factors affecting the usage of microfinance services in rural Coimbatore, aiming to understand the key determinants that influence accessibility and effectiveness. By examining various demographic profiles and analyzing the factors impacting microfinance, the research sheds light on the broader context of microfinance in the Indian economic landscape. The study identifies three primary determinants: Financial and Institutional Factors, Social and Demographic Influences, and External and Technological Conditions. It highlights how financial aspects such as interest rates and loan terms, social variables like community support and cultural factors, and external elements such as awareness and technology play crucial roles in shaping microfinance usage. The findings underscore the need for targeted improvements in financial products, community engagement, and technological advancements to enhance the impact and accessibility of microfinance services. This research provides valuable insights for policymakers, financial institutions, and stakeholders seeking to optimize microfinance strategies and foster economic development.
Keywords: Microfinance, Financial and Institutional Factors, Social and Demographic Influences, External and Technological Conditions.

References

1.Bose, A. (2011). Regulatory framework and microfinance sector in India. Reserve Bank of India Bulletin, 65(4), 210-225.
2. Dasgupta, S. (2019). Microfinance in India: History, challenges, and future directions. Economic & Political Weekly, 54(1), 45-53.
3. Gupta, R. (2020). Microfinance and women empowerment: An Indian perspective. International Journal of Business and Management Studies, 12(2), 75-89.
4. Gupta, R. (2021). Role of microfinance in promoting financial inclusion. Financial Inclusion Journal, 9(1), 22-35.
5. Rao, P. (2019). Microfinance and educational outcomes in rural Tamil Nadu. Educational Development Quarterly, 7(3), 93-108.

6. Roy, T. (2023). Challenges and opportunities in the Indian microfinance sector. Indian Journal of Finance and Development, 10(7), 55-68.
7. Sharma, A. (2022). Effectiveness of microfinance institutions in urban slums of Mumbai. Urban Development Review, 14(2), 34-48.
8. Sharma, P. (2018). The evolution of microfinance in India: A study on SHG-bank linkage program. Journal of Rural Development, 37(3), 30-42.
9. Singh, J. K. (2021). Microfinance diversification and social impact. Journal of Social Economics, 15(6), 101-114.
10. Singh, K. (2020). Sustainability of microfinance institutions in India. Journal of Microfinance and Development, 11(4), 47-61.
11. Verma, M. (2022). Digital transformation in Indian microfinance. Financial Inclusion Research, 8(5), 60-72.
12. Verma, S. (2023). Impact of microfinance on rural household income and women’s empowerment. Journal of Rural Economics, 20(3), 88-102.

Understanding the Impact of Microfinance on Indian Economic Development
T.Kannan,
Pages: 330-334 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
This paper examines about the Microfinance has emerged as a useful asset in the battle against poverty, and its part in cultivating financial improvement has been a subject of huge interest. The review considers the difficulties and impediments that microfinance initiatives face and proposes expected roads for future examination and strategy proposals. It examines Regular Issues connected with sustainability, over-obligation, and the requirement for capable loaning and customer security. Micro Finance in India is financial institutions that make small loans to persons who do not have access to traditional banking services. The term “small loans” is defined differently in different nations. In India, it is defined as loans of less than one lakh rupees.
Keywords: over-obligation, value chains, small loans.

References

  1. Austin, J., Stevenson, H., & Wei–Skillern, J. (2006). Social and commercial entrepreneurship: same, different, or both? Entrepreneurship theory and practice, 30(1), 1-22 

  2. Belwal, R., Tamiru, M., Singh, G. (2012). Micro finance and sustained economic improvement: Women small‐scale entrepreneurs in Ethiopia. Journal of International Development, 24, S84-S99.

  3. Churchill, S. A. (2020). Micro finance financial sustainability and outreach: is there a trade-off. Empirical Economics, 59(3), 1329 -1350.

  4. Rehman, H., Moazzam, D. A., & Ansari, N. (2020). Role of micro finance institutions in women empowerment: A case study of Akhuwat, Pakistan. South Asian Studies, 30(1)

A Study on the Consumer Satisfaction on the Services given by Sri Motors Dealing with Second Hand Two Wheelers.
V. Ganeshkumar, Ph.D.,
Pages: 335-344 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract

Customer satisfaction plays an important role within your business. Not only is it the leading indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase revenue; it is also a key point of differentiation that the helps you to attract new customer in competitive business environments. This topic is based on consumer satisfaction on the services given by a particular organization i.e Sri Motors, with the availability of second hand two-wheeler vehicles. Sri motors is located in jaferkhanpet, Chennai. It is an organisation with both buying and selling two wheelers. Their motive is If a customer is provided with a decent quality second-hand two wheeler with proper paperwork and fulfils all the customer’s requirements, he/she ends up becoming satisfied customer, but the customer ends up being bothered, when the dealer fails to do the job. Customer satisfaction is defined as a measurement that determines how happy customers are with a company’s products, services and capabilities. Customer satisfaction in formation, including surveys and ratings, can help a company determine how to best improve or changes its products services.

References

1.karim (2007)',"A study of two-wheeler consumer buyer behaviour in Tirunelveli city"
2. Kathiravana (2010), "The Competitive Implications Of Consumer Evaluation Of Brand Image, Product Attributes, And Perceived Quality In Competitive Two-Wheeler Markets Of India " Serbian Journal of Management
3. Kotler & Gary Armstrong, (2011), "Principles of Marketing Management‟ Interdisciplinary Journal of Contemporary Researc hin Business. Debasis
4. 2014), "A Study on Consumer Satisfaction of Two Wheeler Bikes" Volume-4, Regular Issue-4, International Journal of Engineering and Management.

The Influence of Microfinance on Rural Sector in Indian Economy
Sindhu AL,
Pages: 345-351 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
Microfinance is not merely a financial system but a vital tool for combating poverty and fostering social change, particularly by empowering women to achieve self-reliance. In India, 168 key microfinance institutions function throughout 29 states, 4 union territories, and 563 districts, providing small loans intended to assist individuals in overcoming poverty. This paper explores the conceptual framework of these institutions and examines their role in advancing rural development. By enhancing financial literacy through the analysis of various microfinance schemes, the research underscores the urgent need for effective lending methods to support economically disadvantaged sectors. The broader socioeconomic impacts of microfinance, including its effects on business growth, women's empowerment, and community development, require further investigation to assess whether these programs are delivering on their promise of promoting equitable economic development. The study concludes that microfinance programs are essential for addressing the needs of the poor, enhancing their living standards, and contributing to overall economic growth. Community-based organizations (CBOs) differ from solidarity groups in that they anticipate the eventual graduation of their borrowers from the lending institutions. Consequently, the main role of CBOs is to build the internal financial management capacity of the group, aiming to establish a mini-bank that is independent of the lending institution and entirely owned and managed by the impoverished members.

Keywords: Microfinance, schemes, rural development, Self-Help Groups, credit. Financial Literacy

References

  1. Robinson, M.S. (2001). The Microfinance Revolution. Sustainable Finance for the Poor. Washington and New York: The World Bank & Open Society Institute.

  2. Van Bastelaer, T. (2000). Does Social Capital Facilitate the Poor’s Access to Credit? A Review of the Microeconomic Literature (Social Capital Initiative Working Paper no.8). Washington, DC: The World Bank. Van Staveren, I. (2002).

  3. Woodruff, C. (2001). Firm Finance from the Bottom Up: Microenterprises in Mexico (Working paper no.112). Palo Alto, CA: Center for Research on Economic Development and Policy Reform, Stanford University.

  4. https://www.jetir.org/papers/JETIR2112485.pdf

  5.  Bhatia, B S Et al., Problems and Constraints, Training needs and Managerial capabilities of women entrepreneurs.

  6.  Dinesh N Aswathi (1991), “An Experiment in Rural Entrepreneuship. Development Experiences, Lessons and issues in Retrospect”, working paper, Entrepreneurship Development Institute of India, (EDII), Ahemedabad.

  7. Dr J Robert Edwin Chester, Dr X Antony Thanaraj., Micro Enterprises – An Indian Scenario., Vista International Publishing House., Delhi.

  8. Gupta, C B,, Khanka, S S., “Entrepreneuship and Small Business Management” Sultan Chand &Sons,m 199.

A study on Risk Factors for Attempting Suicide among youth in Villupuram District, Tamil Nadu
Y.Tamazhian MSW, M.Phil, NET, SET,
Pages: 352-363 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

References

1. Abraham V.J, S. Abraham S and Jacob K.S. (1999). Suicide in the Elderly in Kaniyambadi block, Tamil Nadu, South India, World Health Organization Report.
2. Adler and Alfred. (1958). Suicide, Journal of Individual Psychology, Volume 14, pp. 57–61.
3. Lakshmi Vijaykumar. (2007). Suicide and its Prevention - The urgent need in India, Indian Journal of Psychiatry, Volume: 49, Issue: 2, pp: 81-84
4. Lawlor, Ted. (July 2002). Public Sector Risk Management: A Specific Model,
Administration and Policy in Mental Health, Vol. 29, No. 6
5. Dr. P.Nalini Rao. (June 2007). Suicide – A Trade off for Development, Indian Journal Of youth Affairs, and Volume: 11, No: 1, pp 22 -27. 6. Rajiv Radhakrishnan (2012) Suicide: A Indian Perspective. Indian Journal of Psychiatry. October/December 54(4). Pp 304-319) 7. Accidental death and Suicide in India 2019. National Crime Records Bureau (Ministry of Home Affairs) Government of India. National Highway-8, Mahipalpur, New Delhi-110 037. 8. Johan Bilsen. (2018). Suicide and Youth: Risk Factors Frontiers in Psychiatry. October 2018).

Influence of Training on Skill Improvement among Faculties
S. Karthik
Pages: 364- 375 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
The article tries to find out the influence of training on skill improvement among faculties. Sample size was 100 in all obtained through convenience sampling technique in Chennai. Researcher designed questionnaire is with 5 point scale in the continuum of agreeing. Reliability of this tool is 0.88 and 0.94. The analysis found that there is influence of leadership skills and technical skills on faculties’ performance. It is also identified that there is influence of faculties’ performance on college performance. The analysis highlighted that there is no influence of time management skills on faculties’ performance. Time determinants the encroachment of work and family life. Hence, trainings related to the time management can be imported. So that the both the work and family life may be retained.
Keywords: Leadership Skills, Time Management Skills, Technical Skills, Faculties’ Performance and College Performance.

References

  1. Cooper, D.R. & Schindler, P.S. (2001), Business Research Methods, 7th edn., Irwin/ McGraw-Hill, Singapore.

  2. Davis, D. & Cosenza, R.M. (1988), Business Research for Decision Making, 2nd edn., PWS-Kent, Boston.

  3. Davoudi, S. M. M. (2013). Impact: Job enrichment in organizational citizenship behaviour. Impact: job enrichment in organizational citizenship behavior. SCMS Journal of Indian Management, 10(2): 106-112.

  4. Divya Shukla (2012) Employability Skill among Professionals – Chagrin of HR Executives in Indian Labor Market : A Study on Engineering Graduates of Bhopal City . VSRD International Journal of Business & Mngt. Research Vol. 2 (8), 2012.

  5. Joseph I. Uduji (2013) "Job Enrichment: A Panacea to the Problem of the Demotivated Marketing Executives in the Banking Industry in Nigeria." European Journal of Business and Management, ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online), Vol.5, No.13.

  6. Nidhi Pandey (2012). ‘Awareness of Life Skills for Job Sustainability amongst Management Students’. Tripude’s National Journal of Business Research (TNBJR). ISSN | 2319-5576 Volume 4 | Issue 1.

  7. Oladele, Subair and Sebina (2010) "Knowledge and utilization of job enrichment techniques among district agricultural officers in Botswana." African Journal of Agricultural Research Vol. 5(21), pp. 2918-2924, 4 November, ISSN 1991-637X.

  8. Poornima Jain(2013) Globalization and Developing Employability Skills: Challenges and their Solutions with Reference to NPSD & Government’s Action Plan and role of Life Long Learning and Extension Departments. Journal of Business Management & Social Sciences Research (JBM&SSR) ISSN No: 2319‐5614 Volume 2, No.5, May 2013.

  9. Premapriya, Velaudham and Baskar (2016) Nature of Family Influenced by Consumer Buying Behavior: Multiple Group Analysis Approach, Asian Journal of Research in Social Sciences and Humanities, Vol. 6, No.9, pp. 908-915.

  10.  Saminathan, Frank Sunil Justus and Velaudham (2019) Sanitary Employees’ Welfare Measures In Chennai: Path Analysis Approach, International Journal of Research and Analytical Reviews, Volume 6, Issue 1, 951-955.

  11. Sanda, Asikhia, Magaji and Nanle (2015) "Effect of Job Enrichment On Employee Satisfaction In Selected Private Universities in South-West Nigeria." International Journal of Development Research, Vol. 05, Issue, 11, pp. 6068-6076, November, 2015.

  12. Shilpa Asif Ali, Sathyanarayana and Roopa Rani (2011) "A Study on Impact of Job Enrichment Practices towards Employee Satisfaction at HDFC Standard Life Insurance." International Journal of Advanced Research in Management and Social Sciences Vol. 2 | No. 12.

  13. Srivastava, & T, N. (2008) Statistics for Management (1 st Edition Ed.), New Delhi: Tata McGraw Hills.

  14. Steven J. Kass, Stephen J. Vodanovich and Jasmine Y. Khosravi (2011) "Applying the job characteristics model to the college education experience." Journal of the Scholarship of Teaching and Learning, Vol. 11, No. 4, December 2011, pp. 56 – 68.

Influence of Occupational Stress on Quality of Work Life and Job Satisfaction among the Bank Employees
Ramamoorthi J,
Pages: 376-386 | First Published: 05 Aug 2024
Full text | Abstract | Purchase | References | Request permissions

Abstract
The research tries to identify influence of occupational stress on quality of work life and job satisfaction among the bank employees in Cuddalore district. Sample size was 100 in all obtained through convenience sampling technique. Researcher designed questionnaire is with 5 point scale in the continuum of agreeing. Reliability of this tool is 0.84 and 0.93. Path analysis was used for data analysis. The analysis found that there is influence of dimensions of occupational stress such as role overload, role ambiguity and role conflict on occupational stress among bank employees. It is also found that there is influence of quality of work

References

  1. Cooper, D.R. & Schindler, P.S. (2001), Business Research Methods, 7th edn., Irwin/ McGraw-Hill, Singapore.

  2. Davis, D. & Cosenza, R.M. (1988), Business Research for Decision Making, 2nd edn., PWS-Kent, Boston.

  3. Elanchezhiyan, Velaven and Velaudham (2013) An Analysis Of Stress Among The College Teachers With Special Reference To Coimbatore Tamil Nadu, Review Of Research, Vol.2, Issue.4, 1-7.

  4. Elanchezhiyan, Velaven and Velaudham (2013) Coping strategies for stress management: a study on college teachers with special reference to Salem, Asian Academic Research Journal of Social Sciences & Humanities, Volume 1, Issue 7, 138-151.

  5.  Enekwe, Chinedu Innocent & Agu, Charles Ikechukwu, et al. (2014) IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 16, Issue 7. Ver. IV , PP 33-38 www.iosrjournals.org.

  6. Hasebur Rahman (2013) Asian Business Review, Volume 3,Issue 5, ISSN 2304-2613 (Print); ISSN 2305-8730 (Online).

  7.  Kannan and Suma.U,Managing (2015 )Stress Among Co-Operative Bank Employees In Palakkad District, International Journal of Scientific Engineering and Applied Science (IJSEAS) - Volume-1, Issue-7, ISSN: 2395-3470.

  8. Kantiah Alias Deepak and Velaudham (2019) marital differences towards consumer buying behaviour, AJANTA, volume – VIII, issue – II, 36-45.

  9. Lokanadha Reddy and Mohan Reddy (2013) “Comparative Analysis of Quality of Work Life among Public and Private Sector Bank Employees” African International Journal of Research in Management Vol-01, Issue No-02, ISSN: Print- 2308-3034 Online-2308-1341.

  10. Premapriya, Velaudham and Baskar (2016) Nature of Family Influenced by Consumer Buying Behavior: Multiple Group Analysis Approach, Asian Journal of Research in Social Sciences and Humanities, Vol. 6, No.9, pp. 908-915.

  11.  Saminathan, Frank Sunil Justus and Velaudham (2019) Sanitary Employees’ Welfare Measures In Cuddalore District: Path Analysis Approach, International Journal of Research and Analytical Reviews, Volume 6, Issue 1, 951-955.

  12. Srivastava, & T, N. (2008) Statistics for Management (1 st Edition Ed.), New Delhi: Tata McGraw Hills.

  13.  Susila (2013) “A study on Quality of Work Life of Cement Industry in Ariyalur District” IJSR - International journal of scientific researchVolume :2 issue: issn no 2277-8179.

  14. Tatheer Yawar Ali and Atif Hassan (2013) Stress Management in Private Banks of Pakistan Journal of Emerging Trends in Economics and Management Sciences (JETEMS) 4(3):308-320 © Scholarlink Research Institute Journals, ISSN: 21417024, jetems.scholarlinkresearch.org.

  15. Velaudham and Baskar (2015) Motivational Factors For Air Conditioner Buying In Chennai City, International Journal of Management and Technology, Special Issue, 7-12.

  16.  Velaudham and Baskar (2016) number of earning members influence over air conditioner buying behavior: multiple group analysis approach, Annamalai Business Review, Vol. 10, Issue 2, 59-68.

  17. Vishal Samartha (2014) International Journal of Conceptions on Management and Social Sciences Vol. 2, Issue. 2, ISSN: 2357 –2787.