Abstract
This study investigates the perceptions and actions of investors with respect to sustainable financial products, emphasizing the critical variables that influence investment decisions. The study employs factor analysis, t-tests, and regression analysis to understand the impact of environmental awareness, perceived financial performance, and social responsibility on investor choices.The findings suggest that the most significant variable is environmental awareness, as investors who are more cognizant of environmental Regular Issues exhibit a greater preference for sustainable products. The T-test results indicate a substantial disparity in perception between the high and low awareness groups, and regression analysis confirms that the likelihood of investing in sustainable products is substantially influenced by both perceived financial performance and social responsibility. These results emphasize the intricate motivations that underlie investor behaviour and offer valuable insights for financial institutions and policymakers who are striving to encourage sustainable investment practices.
Keywords: Sustainable financial products, environmental awareness, investor, perception and behaviour.
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