Abstract
Customer satisfaction plays an important role within your business. Not only is it the leading indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase revenue; it is also a key point of differentiation that the helps you to attract new customer in competitive business environments. This topic is based on consumer satisfaction on the services given by a particular organization i.e Sri Motors, with the availability of second hand two-wheeler vehicles. Sri motors is located in jaferkhanpet, Chennai. It is an organisation with both buying and selling two wheelers. Their motive is If a customer is provided with a decent quality second-hand two wheeler with proper paperwork and fulfils all the customer’s requirements, he/she ends up becoming satisfied customer, but the customer ends up being bothered, when the dealer fails to do the job. Customer satisfaction is defined as a measurement that determines how happy customers are with a company’s products, services and capabilities. Customer satisfaction in formation, including surveys and ratings, can help a company determine how to best improve or changes its products services.
References
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