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A STUDY ON CONSUMER PREFERENCETOWARDS LAPTOPS IN TIRUCHIRAPALLI DISTRICT
Dr. K. MALARKODI, T.VIJAYALAKSHMI, T.MALATHI
Pages: 1-9 | First Published: 02 Mar 2018
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The aim of this study the customers using Laptops to find the level of their preference, perception and satisfaction. It was collected with the aid of a formal structured interview schedule, with personal face-to-face interaction. The schedule covers personal data, economic conditions, and satisfaction towards charges and services suggestions from the consumers. The researcher has selected a sample of a maximum of 600 consumers from five taluks viz., Trichy, Musiri, Manapparai, Lalgudi and Thuraiyur. Out of the five taluks selected for the study, 120 consumers are selected from each taluk for the study. Marketing research specifies the information required to address these issues; designs the method for collecting information; manages and implements the data collection process; analyses the results; and communicates the findings and their implications

  1. Baker, Parasuraman, Grewal, & Glenn, "The influence of multiple store cues on perceived merchandise value and patronage intentions," Journal of Marketing, pp.133-151, 2002. 
  2.  Davis, Bagozzi, & Warshaw, "User acceptance of computer technology: A comparison of two theoretical models," Management Science, pp.121-133, 1989. 
  3. Goyal, A., & Moutusi, M, "Determinants of customers’ online purchase intention: an empirical study in India, “Consumers and Marketing in Emerging Markets, pp.15-21, 2008. 
  4. Ramirez, N, "Online daily coupons: A record-breaking business," Asian Journal of Management Research, 51-65, 2011. 
  5. Sharma, R., Mehta, K., & Sharma, S, "Understanding online shopping behaviour of Indian shoppers," International Journal of Management and Business Studies, pp.212- 231, 2014. 
  6.  Venkatesh, Morris, & Ackerman, "A longitudinal field investigation of gender differences in individual technology adoption decision-making processes," Organisational Behaviour and Human Decision, pp.11-19, 2000.
A STUDY ON CHALLENGES ANDIMPACT OF SUPPLY CHAIN MANAGEMENT OF FMCG IN RETAILSECTORS IN INDIA
Dr. K. MALARKODI, T.VIJAYALAKSHMI, K.B.VELLIYANGIRI
Pages: 10-16 | First Published: 02 Mar 2018
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Retailers have met so many challenges on time-to-market reductions are necessary due to shorter and shorter product life cycles, greater product variety, causing more fluctuation in demand, calls for high responsiveness in supply chains, and the ever-increasing need for shorter lead times continues. However, as a result of the power that comes with control over consumer contacts, retailers today have the opportunity to organise the work in their supply chains in suitable ways. The aim of this paper examine the retailers organise their supply chain challenges and the impact of day-to-day market competition on the customer’s needs, and how are supply chain management affects the retail sector. These studies conduct the survey in order to utilise the cost competition and their organised activities of cost value propositions. According to the research utilizing time-based competition was utilised. Eventually, the studies were found with line theories in this field, i.e., that the nature of products’ demand pattern is crucial for what should be focused on, and that physical efficiency is important to cost-based competition and market responsiveness in time-based competition. 

Keywords: Supply chain, Retail sectors, Market Competition, etc.

  1. Abernathy, F.H., Dunlop, J.T. and Hammond, J. (2000), “Retailing and supply chains in the information age”, Technology in Society, Vol. 22, pp. 5-31. 
  2.  Andersen, P.H., and Rask, M. (2003), “Supply chain management: new organisational practices for changing procurement realities”, Journal of Purchasing & Supply Management, Vol. 9 No. 2, pp. 83-96. 
  3.  Balakrishan, A. (2004), “Collaboration and coordination in supply chain management and E-commerce”, Production and Operations Management, Vol. 13 No. 1, pp. 1-2. 
  4. Bates, J. and Slack, N. (1998), “What happens when the supply chain manages you? A knowledge-based response”, European Journal of Purchasing & Supply Management, Vol. 4, pp. 63-72. 
  5. Carr, A.S. (1999), “Strategically managed buyer-supplier relationships and performance outcomes”, Journal of Operations Management, Vol. 17, pp. 497-519. 
  6. Chandrashekar, A. and Schary, P. (1999), “Towards the virtual supply chain: the convergence of IT and organization”, International Journal of Logistics Management, Vol. 10 No. 2 pp. 27-39. 
  7. Chen, I.J., and Paulraj, A. (2004), “Towards a Theory of Supply Chain Management: The Constructs and Measurements”, Journal of Operations Management, Vol. 22 No. 2, pp.119- 51. 
  8.  Chris Larson A Just-In-Time Supply Chain. UPS -2005. 
  9.  Christopher, M. (1998), Logistics & Supply Chain Management, Pearson Education Limited, Harlow. 
  10.  Cigolini, R., Cozzi, M. and Perona, M. (2004), “A new framework for supply chain Management: a conceptual model and empirical test”, International Journal of Operations & Production Management, Vol. 24 No. 1, pp. 7-42. 
  11.  Cox, A. (1999), “Power, value and supply chain management”, Supply Chain Management: An International Journal, Vol. 4 No. 4, pp. 167-75. 
  12. Croom, S. and Romano, P. (2000), “Supply chain management: an analytical framework for critical literature review”, European Journal of Purchasing & Supply Management, Vol. 6, pp 67-83. 
  13.  David, J.S., Hwang, Y., Pei, B.K.W. and Reneau, J.H. (2002), “The performance effects of congruence between product competitive strategies and purchasing management design”, Management Science, Vol. 48 No. 7, pp. 866-86
A CHRONOLOGICAL ASSESSMENT OFFISCAL HEALTH OF TAMIL NADUSTATE – A COMPARISON OF PRE - REFORM AND POST REFORM PERIOD
L. NOOR ASMA, Dr. P. PRABHAKARAN
Pages: 18-21 | First Published: 02 Mar 2018
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The fiscal health of sub-national Governments forms a subject matter in the field of fiscal federalism. In a democratic federal structure with considerable liberalisation and freedom to attract foreign direct investments, the ratings of the economic performance of the state economies assume a considerable importance. To assess the fiscal health of the Tamil Nadu Government, certain fiscal devices are used. Revenue performance, resource gap, expenditure pattern and debt burden through which we can assess the performance of a sub–national government like Tamil Nadu. It covers the performance of Tamil Nadu during pre- pre-reform and post-reform periods. The fiscal performance of the finances of other states does not come under the purview of this study. The present study is a small step in this direction in the assessment of the fiscal health of Tamil Nadu during the pre- reform and post-reform periods.

  1. Edgar, K Browning, Jacquelene, M. Browning, Public Finance and the Price system, Pearson Publication, New Delhi. 
  2. Richard, A. Musgrave, The Theory of Public Finance, International Student Edition, McGraw-Hill Kogakusha Limited. 
  3. Reserve Bank of India Bulletin. 
  4.  National Accounts Statistics, Central Statistical Organisation 
  5. Statistical Handbook of Tamil Nadu, Directorate of Economics and Statistics Publications, Government of Tamil Nadu, Chennai -6 
  6.  The Handbook of Statistics on the Indian Economy, Reserve Bank of India Publication. 
  7.  Budget Memorandum of Tamil Nadu (1992-93 to 1997-98) 8) Centre for Monitoring Indian Economy, March 2001
REGIONAL DISPARITIES IN HIGHEREDUCATION IN KERALA
SHANU N NAZAR
Pages: 22-26 | First Published: 02 Mar 2018
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Everywhere, higher education is faced with great challenges and difficulties related to financing and equity . Literacy rate of India in 2011 was 74.04% while Kerala had the highest literacy rate of 93.91%. Kerala secured achievements in higher education through the expansion of educational institutions, enhancing of literacy activities through libraries and literacy missions. In recent years, a variety of courses have been introduced here to fulfil the increasing demand. But most of these courses are located in some regions of the state. More specifically, there is a wide range of disparities in Kerala’s general and technical education. This disparity might be seen both in the number of institutions as well as in the number of courses. The present study, by making use of secondary data, looks into the regional disparities in higher education in Kerala, focusing on general higher education and technical education at the graduate level.

  1. Abdul Salim A (2018) Higher Education for Kerala's Development: A Focus on Expansion and Equity, in B.A Prakash and Jerry Alwin (ed.) Kerala's Economic Development, Sage Publications, New Delhi, 2018. 
  2.  Abdul Salim A (2002), Educational Development in India: the Experience of Kerala Since 1800, Anmol Publications, New Delhi. 
  3.  Aggarwal Yash (2000). District Primary Education Programme 2000: An Assessment of Trends in Access and Retention, NIEPA, New Delhi. 
  4.  Aggarwal Yash (1983). Regional Aspects of Literacy Among Scheduled Castes and Non-Scheduled Population in India: A District-wise Analysis, NIEPA, New Delhi. 
  5. Anvar, P (2016), World Class State without Word Class Higher Education, Southern Books, Thiruvananthapuram
  6. Carron, G. and Chau Ta Ngoc (ed.), (1980). Regional Disparities in Educational Development: A Controversial Issue. IIEP, Paris. 
  7. Carron G. and Chau Ta Ngoc (ed.), (1980). Regional Disparities in Educational Development: Diagnosis and Policies for Reduction. IIEP, Paris. 
  8.  Government of Kerala (GOK), Controller of Entrance Examinations, official website of Technical Education, 2016. 
  9.  Government of Kerala (GOK), Economic Review, Kerala State Planning Board, 2015. 
  10. Ministry of Human Resource Development (2015). Selected Educational Statistics: 1999- 2000, MHRD, New Delhi.
A STUDY ON DYNAMIC INVESTORS BEHAVIOR OF INDIVIDUAL INVESTORS -AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO NAMAKKAL DISTRICT
R. SEERANGAN, Dr. N. K. SHANMUGAM
Pages: 78-83 | First Published: 02 Mar 2018
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Abstract

Investor has a considerable number of venture roads to invest their reserve funds. The hazards and returns accessible from every one of these venture roads contrast starting with one road then onto another next. The financial specialists expect more returns with generally lesser risks. In such a manner, the monetary councils and advisors offer different proposals to the Investor. The accessible writing identifying with the financial specialists' state of mind towards speculation routes is almost no and neglects to provide a considerable amount of data. An endeavour has been made in this examination to discover the primary goal of the Investor in Namakkal District towards making ventures and to survey the financial specialists' state of mind towards the venture roads. The statistical factors and goals of the financial specialists have been acquired from the respondents, and the connection between these factors and targets has been registered. The state of mind of the respondents towards the selected venture roads has been positioned. The examination likewise offers recommendations to the Investor to make ventures

  1. Preeti Singh, “Investment Management”, Himalaya Publishing House, New Delhi, 2006. 
  2.  Rustagi R.P., “Investment Management”, Investment Analysis and Portfolio Management”, Sultan Chand a nd Sons, New Delhi, 2007. 
  3. Vashisht A. K, “Investment Management and Stock Market”, Deep and Deep Publishing House, New Delhi, 2005.
  4. Bhalla V.K., “Investment Management”, S.Chand and Company Ltd, New Delhi, 2004. 
  5. Prasanna Chandra, “Managing Investments”, Tata- McGraw Hill Publishing Company Limited, New Delhi, 1998
  6. Gupta S.P., “Statistical Methods”, Sultan Chand and Sons, New Delhi, 2006.
  7.  R.S.N.Pillai, Bhagavathy, “Statistics” S.Chand and Company Ltd, New Delhi, 2008. 
  8. C.R. Kothari, “Research Methodology”, New Age International Limited, New Delhi, 2005