The aim of this study the customers using Laptops to find the level of their preference, perception and satisfaction. It was collected with the aid of a formal structured interview schedule, with personal face-to-face interaction. The schedule covers personal data, economic conditions, and satisfaction towards charges and services suggestions from the consumers. The researcher has selected a sample of a maximum of 600 consumers from five taluks viz., Trichy, Musiri, Manapparai, Lalgudi and Thuraiyur. Out of the five taluks selected for the study, 120 consumers are selected from each taluk for the study. Marketing research specifies the information required to address these issues; designs the method for collecting information; manages and implements the data collection process; analyses the results; and communicates the findings and their implications
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