Skip to main content


A STUDY ON CHALLENGES ANDIMPACT OF SUPPLY CHAIN MANAGEMENT OF FMCG IN RETAILSECTORS IN INDIA

Issue Abstract

Retailers have met so many challenges on time-to-market reductions are necessary due to shorter and shorter product life cycles, greater product variety, causing more fluctuation in demand, calls for high responsiveness in supply chains, and the ever-increasing need for shorter lead times continues. However, as a result of the power that comes with control over consumer contacts, retailers today have the opportunity to organise the work in their supply chains in suitable ways. The aim of this paper examine the retailers organise their supply chain challenges and the impact of day-to-day market competition on the customer’s needs, and how are supply chain management affects the retail sector. These studies conduct the survey in order to utilise the cost competition and their organised activities of cost value propositions. According to the research utilizing time-based competition was utilised. Eventually, the studies were found with line theories in this field, i.e., that the nature of products’ demand pattern is crucial for what should be focused on, and that physical efficiency is important to cost-based competition and market responsiveness in time-based competition. 

Keywords: Supply chain, Retail sectors, Market Competition, etc.


Author Information
Dr. K. MALARKODI, T.VIJAYALAKSHMI, K.B.VELLIYANGIRI
Issue No
7
Volume No
4
Issue Publish Date
02 Mar 2018
Issue Pages
10-16

Issue References
  1. Abernathy, F.H., Dunlop, J.T. and Hammond, J. (2000), “Retailing and supply chains in the information age”, Technology in Society, Vol. 22, pp. 5-31. 
  2.  Andersen, P.H., and Rask, M. (2003), “Supply chain management: new organisational practices for changing procurement realities”, Journal of Purchasing & Supply Management, Vol. 9 No. 2, pp. 83-96. 
  3.  Balakrishan, A. (2004), “Collaboration and coordination in supply chain management and E-commerce”, Production and Operations Management, Vol. 13 No. 1, pp. 1-2. 
  4. Bates, J. and Slack, N. (1998), “What happens when the supply chain manages you? A knowledge-based response”, European Journal of Purchasing & Supply Management, Vol. 4, pp. 63-72. 
  5. Carr, A.S. (1999), “Strategically managed buyer-supplier relationships and performance outcomes”, Journal of Operations Management, Vol. 17, pp. 497-519. 
  6. Chandrashekar, A. and Schary, P. (1999), “Towards the virtual supply chain: the convergence of IT and organization”, International Journal of Logistics Management, Vol. 10 No. 2 pp. 27-39. 
  7. Chen, I.J., and Paulraj, A. (2004), “Towards a Theory of Supply Chain Management: The Constructs and Measurements”, Journal of Operations Management, Vol. 22 No. 2, pp.119- 51. 
  8.  Chris Larson A Just-In-Time Supply Chain. UPS -2005. 
  9.  Christopher, M. (1998), Logistics & Supply Chain Management, Pearson Education Limited, Harlow. 
  10.  Cigolini, R., Cozzi, M. and Perona, M. (2004), “A new framework for supply chain Management: a conceptual model and empirical test”, International Journal of Operations & Production Management, Vol. 24 No. 1, pp. 7-42. 
  11.  Cox, A. (1999), “Power, value and supply chain management”, Supply Chain Management: An International Journal, Vol. 4 No. 4, pp. 167-75. 
  12. Croom, S. and Romano, P. (2000), “Supply chain management: an analytical framework for critical literature review”, European Journal of Purchasing & Supply Management, Vol. 6, pp 67-83. 
  13.  David, J.S., Hwang, Y., Pei, B.K.W. and Reneau, J.H. (2002), “The performance effects of congruence between product competitive strategies and purchasing management design”, Management Science, Vol. 48 No. 7, pp. 866-86