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A Study on Effectiveness of E-Marketing with Reference to Consumer Goods
Dr. E. JOHN SURYA KUMAR
Pages: 1-11 | First Published: 14 Aug 2016
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Abstract
Electronic commerce, commonly known as e-commerce is a type of industry, where the buying and selling of products or services are conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's lifecycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well. Therefore, it can be attributed that electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This study focuses on the effectiveness of purchasing consumer goods through an E-Market finding facility and strength of online purchasing and having potential sources of using online purchases.
Keywords: E-Market, Effectiveness, Consumer goods.

Reference

  1. A D Miyazaki and A Fernandez (2001) “Customer perceptions of privacy and security risk for online shopping. The Journal of Consumer Affairs Vol 35(1) pp27-44.
  2. Ahasanul Haque, Ali Khatibi and Shameem Al Mahmud “ Factors Determinate Customer Shopping Behavior through Internet: the Malaysian Case” – Australian Journal of Basic and Applied Sciences 3 (4) 2009.
  3. Ahasanul Haquer, Al Katibi and Shameem Al Mahmud “Factors Determinate Customer Shopping Behaviour Through Internet: the Malaysian Case” – Australian Journal of Basic and Applied Sciences 3(4) 3452-3463; 2009.
  4. Ahuja V (2000) Building trust in Electronic Commerce. IT Professional Vol 2(1) pg 61-63.
  5. Akram Jalal Karum “Evaluating the influence of reliability, usability, usefulness and website design on the satisfaction of online Consumers” – Research Journal of Economics, Business and ICT Vol (2) 2011, pp 28 – 32.
  6. Alan. D. Smith and William T.Rupp (2003) Strategic online customer decision making: Leveraging the transformational power of the Internet.
  7. Alba J, Lynch J, Weitz . B, Janis Zewski C, Lutz r, Sawyer A and Wood S (1997)- Interactive home shopping: Consumer, retailer and manufacturer incentives to participate in the electronic marketplace. http://www.jstor.org.
  8. Aldrich, Michael “Finding Mrs. Snowball “- Retrieved 8th March 2012.
  9. Allison Linn, Senior Writer - “Online shopping growth to slow in next decade. Despite the convenience, some shoppers don't trust online retailing”- 2011 msn bc.com updated 09.04.07.
  10. Anand Mahaeswari “The various positive Aspects of E–mail advertising” – http.WWW article alley.com Aug 2010.
  11. Anand Maheswari “The various positive aspects of E-mail advertising”-
    http://www.article alley.com- date published 11.08.2010.
  12. Anderson E.W, C.Fornell and R.T.Rust, - “Customer satisfaction, Productivity, and Profitability: Differences between goods and services”, Marketing Science (2) pp 129-145, 1997.
  13. Ang. L, Dubelaar. c, and Lee B 2001 “To trust or not to trust? A model of internet trust from the customer‟s point of view.” – Proceedings of the 14th Bled Electronic Commerce Conference, bled, Slovenia, Macquarie University.
An Investigation of Share Price Volatility and its Impact on Capital Market – A Pivotal Focus
Dr. R. VASUDEVAN
Pages: 12-24 | First Published: 05 Aug 2016
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Abstract
An efficient Stock Exchange promotes industrial growth, economic developments, and capital formation, channelizes capital into productive sectors of the economy, mobilizes community savings, and offers opportunities to individuals to improve their economic well-being. Security analysis forms an essential activity of stock exchange operations. It would have been difficult to deal in the stock exchange without proper knowledge of security analysis. In the present scenario, stock market return volatility is a matter of great concern for policymakers and investors. The present research is entitled “AN INVESTIGATION OF SHARE PRICE VOLATILITY AND ITS IMPACT ON CAPITAL MARKET – a PIVOTAL FOCUS”. Is a humble effort to know share price volatility and its impact on the capital market for the specific period. The chapter being introductory spells out the nature, scope objectives, and methodology adopted for the study along with a review of the studies on share price volatility. An overview of the stock market starting from the origin, major stock indices, and how they are calculated, and the concept of volatility in the stock market is presented study. Finally, the major findings, conclusion, and suggestions emerging from the study are presented in the study.

Reference

  1. B. L. Mathur (2000).'Stock Exchange and Security Analysis', RBSA Publication, Jaipur.
  2. Bharati V. Pathak (2009).'The Indian Financial System', Pearson Education, New Delhi.
  3. C. Jeevanandam(2005). Foreign Exchange and Risk Management, Sultan Chand & Sons, New Delhi
  4. C.R.kothari(1990).Research Methodology„, Second Addition, New Age International(P) Ltd., New Delhi
  5. D. R . Veena(1981).' Stock Market In India', Ashish Publishing House, New Delhi.
  6. Dr. R.L Varshney and Dr. K.L Maheshwari(2005). ‗Managerial Economics„, Sultan Chand & Sons, New Delhi
  7. Dr. P. C Tripathi(2005). Research Methodology in Social Sciences„. Sultan Chand & Sons, New Delhi
  8. Dr. R. K . Dixit, Behaviour of share price and investment in India„, Deep & Deep Publications
  9. Dr. S. K. Sahani (1985). Stock Exchanges in India Practices, Problems and Prospects„, North Publishing Corporation
  10. Dr.S.K.Sahni (1985). Stock Exchange in India„
  11. I.C. Dhingra(2005). Indian Economic Environment„, Sultan Chand & Sons, New Delhi
  12. John j. Murphy (1999). Technical Analysis Of The Financial Markets„
  13. K. R. Sharma (2004). Research Methodology„, a national publication, New Delhi.
  14. L.M. Bhole, Financial Institutions and Markets„, Tata McGraw-hill, New Delhi
  15. N.D.Vohra (2001). Quantitative Techniques in Management„, Tata McGraw-hill, New Delhi
  16. P.N. Varshney D.K Mittal(2005). Indian Financial System„, Sultan Chand & Sons, New Delhi
  17. P.N.Arora, Sumeet Arora, S.Arora(2007). Statistical Methods„, Sultan Chand & Sons, New Delhi
  18. R.O. Edmister, Financial Institutions, Markets and Management, McGaw-hill, New Delhi
  19. Sundaram Janakiramana(2011).„Derivatives and Risk Management„, Dorling Kindersley India Pvt ltd.New Delhi.
  20. V.A.avadhani (2007). Security Analysis and Portfolio Management„ Himalaya Publishing House.
  21. Vasant Desai (1991).'Indian Financial System', Himalaya Publishing House.
  22. Abdullah, D.A. & Rangazas, P.C. (1988). Money and the Business Cycle: Another Look. Review of Economics and Statistics, 70, 680-85.
  23. Admati, A.R. & Pfleiderer, P. (1988). A Theory of Intraday Trading Patterns: Volume and Price Variability. Review of Financial Studies, 13-40.
  24. Andersen, T. (1996). Return volatility and trading volume: An information flow interpretation of stochastic volatility. Journal of Finance, 51, 169–204.
  25. Ane, T. & Ureche-Rangau, L. (2008). Does trading volume explain stock return volatility? Journal of International Financial Markets, Institutions, and Money, 18, 216– 235.
Determinants of Working Capital in Tancem
Dr.V. RAVICHANDRAN
Pages: 25-34 | First Published: 05 Aug 2016
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Abstract
In this research work, an attempt is made to investigate the role of financial factors in determining the working capital requirements for TANCEM. The data for analysis are the financial statements of TANCEM’s two cement manufacturing units at Ariyalur and Alangulam for the period of 10 years from 2003-2004 to 2012-2013. A model is specified with WCTA as dependent as a proxy for working capital and Annual cash conversion cycle), Sales growth, Leverage, Firm size, and Return on assets as independents and run using multiple regression techniques. The results of the analysis have shown that the cash conversion cycle is the most important factor in determining the working capital requirements of TANCEM.
Key Words: Working capital, Descriptive analysis, Correlation analysis, Multiple regression, Cash conversion cycle and Causal relationship

References

  1. Van-Horne, J.C. and Wachowicz, J.M. (2004). Fundamentals of Financial Management (12th Edition). New York: Prentice Hall Publishers.

  2. Jeng-Ren, C., Li, C. and Han-Wen, W. (2006). “The Determinants of Working Capital Management”, Journal of American Academy of Business, Cambridge, 10(1): 149-155.

  3. Moussawi, R., LaPlante, M., and Kieschnick, R. (2006). Corporate Working Capital Management: Determinants and Consequences, Working Paper.

  4. Uyar, A. (2009). “The relationship of Cash Conversion Cycle with Firm Size and Profitability: An Empirical Investigation in Turkey”, International Research Journal of Finance and Economics, 24: 47-54.

  5. Hill, M. D., Kelly, G. W., & Highfield, M. J. (2010). Net Operating Working Capital Behavior: A First look. Financial Management, 39(2). http://dx.doi.org/10.1111/j.1755-053X.2010.01092.x

  6. Rimo, A., Panbunyuen, P., & Nilsson, H. (2010). The effect of company characteristics on working capital management: A quantitative study of Swedish listed companies. Umeå School of Business.

  7. Zariyawati, M.A., Annuar, M.N., Taufiq, H. and Abdul Rahim, A.S. (2009). “Working Capital Management and Corporate Performance: Case of Malaysia”, Journal of Modern Accounting and Auditing, 5(11): 190-194.

Stressful Work-Organization: A Systematic Study on Occupational Health
Dr. E. VISWANATHAN
Pages: 35-46 | First Published: 05 Aug 2016
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Abstract
This study could also be useful in preventing delinquency and trait among employees that is commonly common under stressed conditions. This study will give helpful data regarding characteristics and up-to-date behavioural structure of employees, to those that wish to assist and guide them in their overall adjustment. It'll even be useful in distinguishing those negative psychological mechanisms/ behaviours adopted by them to beat the strain which can be harmful to their Mental state if persist for an extended time and corrective measures could also be developed to substitute this mechanism with a positive Mental state and applicable behaviour. Given this idea, it's the boldness of the investigator that this study can bring to lightweight and at the forefront of some silent problems that may facilitate to utilisation of the potentials of employees for the good thing about the society furthermore as our nation. Ultimately, the study can facilitate to exploration satisfactory web that may facilitate workman to measure each part of their life with dignity, purpose and peace with a positive frame of mind.
Keywords: Stress, Work organisation, Occupational Health

References

  1. Arasli Huseyin, Ali Bavik, Erdogan H. Ekiz (2006). “The effects of nepotism on human resource management: The case of three, four and five-star hotels in Northern Cyprus”. International Journal of Sociology and Social Policy. Volume: 26 Issue: 7/8.
  2. Atwar, Eastwood (1995). “Psychology for Living: Adjustment, Growth and Behavior Today”. New Delhi: Prentice Hall of Infian Private Ltd., pp. 9-122.
  3. Aziz , Mohsin (2004). “Role stress among women in the Indian information technology sector”. Women In Management Review. Volume: 19 Issue: 7.
  4. Benjamin, Ludy T. (JR), Hopkins, J. Roy, National Kack R. (1987). “Psychology”. New York: McMillan Publishing Company, pp. 311-323.
  5. Barney Chet E., Steven M. Elias (2010). “Flex-time as a moderator of the job stress-work motivation relationship: A three-nation investigation”. Personnel Review. Volume: 39 Issue: 4
  6. Bernstein, Douglas A. Stewart, Alison Clarke, Roy, Edward J. Srull, Thomas K. Wickens & Christopher D. (1994). “Psychology”. Boston: Houghton Mifflin Co. (3rd Ed.), p.450.
  7. Best, J.W. (1961). “Research in Education”. New Delhi: Prentice Hall Inc., (5th Ed.).
  8. Bhatia, H.R. (1969). “General Psychology”. Bombay: Oxford Publishing Company (3rd Ed.).
  9. Bhatia K.K. & T. Purohit (1985). ”Educational Psychology and Methods of Teaching”. Ludhiyana: Kalyani Publishing Company.
  10. Bourne, Lyle E. & B.R. Bkstrand (1976), Psychology: It‟s principal & meaning. New York: Holt Rinehart & Winston (IV Ed.)
  11. Bradley Jennifer R. & Valerie Sutherland (1994). “Stress Management in the Workplace: Taking Employees' Views into Account”. Journal of Workplace Learning. Volume: 6 Issue: 1
  12. Brandon Larry D. & R. Anthony Inman (1992). “A dark side of
    productivity improvement techniques”. Work Study. Volume: 41 Issue: 6
  13. Brannon, Linda, Feist, Jers (1992). “Health Psychology: An Introduction to Behavior & Health”. Brooks/ Cale Publishing Company (2nd Ed.), pp. 61-73, 94-105.
  14. Bruce Kirkcaldy, Rüdiger Trimpop, Adrian Furnham (1999). “German unification: persistent differences between those from East and West”. Journal of Managerial Psychology. Volume: 14 Issue: 2.
  15. Buch, M.B. (Ed.) (1972). A Survey of Research in Education. Baroda: Center Of Advance Study in Education.
A Study on Effectiveness of Online Campus Recruitment Methods
Dr.Ti.M.SWAAMINATHAN
Pages: 47-56 | First Published: 05 Aug 2016
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Abstract
This paper is aimed at developing a web-based and central recruitment Process system for the HR Group of a company. Some features of this system will be creating vacancies, storing application data, Interview process initiation, Scheduling interviews, storing Interview results for the applicant, and finally Hiring the applicant. Reports may be required to be generated for the use of the HR group. This study based on the „Online Recruitment System‟ is an online website in which jobseekers can register themselves and then attend the exam. Based on the outcome of the exam the job seekers will be shortlisted. For freshers, the exam will be conducted at some venue after a short listing of the preliminary Aptitude Test. The details of the examination, venue and date of the examination will be made available to them through the website.

Reference

  1. Kothari, C.R. “Research Methodology”, Methods and Techniques, Wishma Prakashan, New Delhi.
  2. http://www.minfosystems. com/ recruitment-solution india/ recruitement-softwareindia.html
  3. http://www.123oye.com/jobarticles/business-corporates/erecruitment.htmment:
  4. http://suite101.com/article/online-erecruting-benefits-and-challengesa348215
  5. http://www.cvmail.net/talentmanagement/erecruitment-challenge/
  6. International, Vol.8, No.4, December, p 403-418.
A Study on Customer Perception on Service Quality of Car Dealer in Thanjavur District
Mr. P. RAJESH
Pages: 57-62 | First Published: 05 Aug 2016
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Reference

  1. Rampal, M.K. and Gupta, S.L. 2008, “Chapter 21-23: Service Marketing: Concepts, Applications and cases,” Galgotia Publishing Company, New Delhi, pp. 289-315.
  2. Zeithmal, V.A., (2000), “Service quality delivery through websites: a critical review of extant knowledge”, Journal of the Academy of Marketing Science, Vol.30 No.4, pp.362-75.
  3. Berndt, A., 2009, “Investigating Service Quality Dimensions in South African Motor Vehicle Servicing, “African Journal of Marketing Management, April, vol. 1(1), pp. 001-009.
  4. Landrum, H., Prybutok, V., Zhang, X., and Peak, D., 2009, “Measuring IS System Service Quality with SERVQUAL: Users‟ Perceptions of Relative Importance of the Five SERVPERF Dimensions,” Informing Science: The International Journal of an Emerging Transdiscipline, vol. 12.
  5. Bojanic, D.C. (1991), “Quality measurement in professional service firms”, Journal of Professional Services Marketing, Vol. 7 No. 2, pp. 27-36.
An Economic Analysis of Packaged Drinking Water in Tamil Nadu with Special Reference to Chennai City
Dr. A. VIJAYAKANTH
Pages: 78-89 | First Published: 05 Aug 2016
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Abstract
Water is an important resource available for humans and fresh water is much more important given its limited availability and erratic distribution over space and time. Water is a renewable and finite resource available globally to the tune of 200,000 km3. The human population, on the other hand, has been continuously growing, which means that there is less water per head to satisfy the need for living a healthy life. Global water resources may be summarized as 97 percent, or 1350x106km3, in ice-caps and glaciers (enough to raise the sea level appreciably if it is melted). The balance of 1 percent is made up of groundwater (7x106 km3), saline and freshwater lakes (0.26x106 km3), soil moisture (0.15x106 km3), plus negligible amounts in rivers and biological systems. Water supply and sanitation is a State subject in India and State/Urban Local Bodies (ULBs) are vested with the constitutional rights to plan, design, implement, operate, and maintenance of water and sanitation projects. The Union Ministry provides technical assistance to States/ULBs in project formulation. National Water Policies provide guidelines on the priority of allocation, methods of management, resource management and institutional issues, emerging approaches, and trends. The National Water Policy, of 2002, assigned overriding priority to drinking water in the planning and operation of water resources. Hence it is ideal to study the supply of drinking water and water rights of the people in the global scenario, national scenario, state level of Tamil Nadu, and particularly the study area of Chennai.
Key Words: Water, Packaged Drinking Water, Effective Management and Safe Drinking Water.

References

  1. Khurana Indira and SenRomit, “Drinking water quality in rural India: Issues and approaches” Background Paper, 2003.
  2. Sridharan. N “Institutional and Consumer Contestations over Water: Case of Chennai Metro Area”, 12th EADI General Conference Global Governance for Sustainable Development the need for policy coherence and new partnerships, Geneva 24-28 June 2008, Pp-1-26.
  3. TikuSeid, LegesseWorku, EndaleHailu, and FarisKebede (2003), “Factors affecting Drinking Water Quality from source to home in Tehuledereworeda, Northeast Ethiopia”, Ethiop Journal of Health Science, Vol. No. 13(2); Pp 95-106.
  4. Srivastava Ajai, “Management of Water Bodies for Ground Water Recharging”, Yojana, Vol.53, November, 2009, Pp-51 & 52.
  5. Paramasivan. G and Karthravan. D, “Effects of Globalization on Water Resources in India”, Kurukshetra, Vol. 58, No.10, May 2010, Pp-14-17.
  6. Kumar Sanjay, “Ground Water Information System”, Kurukshetra, Vol.58, No.10, May 2010, Pp-32, 33.
  7. Iyer. R. Ramaswamy, “National Water Policy: An Alternative Draft for Consideration”, Economic and Political Weekly supplement, Vol. XLVI, Nos 26&27, June 25, 2011, Pp-201-214.
  8. Saxena and Mishra “Water Scarcity – The Biggest Crisis of All, 2010, Pp-1267-1280.
  9. Shankar P.S. Vijay et.al,” India‟ 's Groundwater Challenge and the Way Forward”, Economic and Political Weekly, Vol.XLVI, No.2, January 2011, Pp-37-45.
  10. Misra Smita and Goldar Bishwanath, “Likely impact of Reforming Water Supply and Sewerage Services in Delhi”, Economic and Political Weekly, October 11, 2008, Pp-57-66
  11. Nanoti Madan and Vaidya Shweta, “Present and Futuristic Assessment of Water Quality Standards in India”, Safe Water for Community Health” The National Academy of Sciences, Allahabad, 2009, Pp 76-84.
  12. Kamatchiammal. S, et.al, “Surveillance of Water Quality in Chennai” Safe Water for Community Health” The National Academy of Sciences, Allahabad, 2009, Pp-151-158.
  13. Ntengwe, F.W. “The impact of consumer awareness of water sector issues on willingness to pay and cost recovery in Zambia”, Physics and Chemistry of the Earth, Vol. No. 29 (15-18), Pp 1301-1308.
  14. Cho, Y., Easter, K.W., McCann, L.M.J., Homans, F. “Are rural residents willing to pay enough to improve drinking water quality? Journal of the American Water Resources Association, Vol. 41 (3), 2005, Pp-729-740.