A Study on Effectiveness of E-Marketing with Reference to Consumer Goods

Abstract
Electronic commerce, commonly known as e-commerce is a type of industry, where the buying and selling of products or services are conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's lifecycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well. Therefore, it can be attributed that electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This study focuses on the effectiveness of purchasing consumer goods through an E-Market finding facility and strength of online purchasing and having potential sources of using online purchases.
Keywords: E-Market, Effectiveness, Consumer goods.

Reference

1. A D Miyazaki and A Fernandez (2001) “Customer perceptions of privacy and security risk for online shopping. The Journal of Consumer Affairs Vol 35(1) pp27-44.
2. Ahasanul Haque, Ali Khatibi and Shameem Al Mahmud “ Factors Determinate Customer Shopping Behavior through Internet: the Malaysian Case” – Australian Journal of Basic and Applied Sciences 3 (4) 2009.
3. Ahasanul Haquer, Al Katibi and Shameem Al Mahmud “Factors Determinate Customer Shopping Behaviour Through Internet: the Malaysian Case” – Australian Journal of Basic and Applied Sciences 3(4) 3452-3463; 2009.
4. Ahuja V (2000) Building trust in Electronic Commerce. IT Professional Vol 2(1) pg 61-63.
5. Akram Jalal Karum “Evaluating the influence of reliability, usability, usefulness and website design on the satisfaction of online Consumers” – Research Journal of Economics, Business and ICT Vol (2) 2011, pp 28 – 32.
6. Alan. D. Smith and William T.Rupp (2003) Strategic online customer decision making: Leveraging the transformational power of the Internet.
7. Alba J, Lynch J, Weitz . B, Janis Zewski C, Lutz r, Sawyer A and Wood S (1997)- Interactive home shopping: Consumer, retailer and manufacturer incentives to participate in the electronic marketplace. http://www.jstor.org.
8. Aldrich, Michael “Finding Mrs. Snowball “- Retrieved 8th March 2012.
9. Allison Linn, Senior Writer - “Online shopping growth to slow in next decade. Despite the convenience, some shoppers don't trust online retailing”- 2011 msn bc.com updated 09.04.07.
10. Anand Mahaeswari “The various positive Aspects of E–mail advertising” – http.WWW article alley.com Aug 2010.
11. Anand Maheswari “The various positive aspects of E-mail advertising”-
    http://www.article alley.com- date published 11.08.2010.
12. Anderson E.W, C.Fornell and R.T.Rust, - “Customer satisfaction, Productivity, and Profitability: Differences between goods and services”, Marketing Science (2) pp 129-145, 1997.
13. Ang. L, Dubelaar. c, and Lee B 2001 “To trust or not to trust? A model of internet trust from the customer‟s point of view.” – Proceedings of the 14th Bled Electronic Commerce Conference, bled, Slovenia, Macquarie University.