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A Study on Customer Perception on Service Quality of Car Dealer in Thanjavur District


Author Information
Mr. P. RAJESH
Issue No
8
Volume No
2
Issue Publish Date
05 Aug 2016
Issue Pages
57-62

Issue References

Reference

  1. Rampal, M.K. and Gupta, S.L. 2008, “Chapter 21-23: Service Marketing: Concepts, Applications and cases,” Galgotia Publishing Company, New Delhi, pp. 289-315.
  2. Zeithmal, V.A., (2000), “Service quality delivery through websites: a critical review of extant knowledge”, Journal of the Academy of Marketing Science, Vol.30 No.4, pp.362-75.
  3. Berndt, A., 2009, “Investigating Service Quality Dimensions in South African Motor Vehicle Servicing, “African Journal of Marketing Management, April, vol. 1(1), pp. 001-009.
  4. Landrum, H., Prybutok, V., Zhang, X., and Peak, D., 2009, “Measuring IS System Service Quality with SERVQUAL: Users‟ Perceptions of Relative Importance of the Five SERVPERF Dimensions,” Informing Science: The International Journal of an Emerging Transdiscipline, vol. 12.
  5. Bojanic, D.C. (1991), “Quality measurement in professional service firms”, Journal of Professional Services Marketing, Vol. 7 No. 2, pp. 27-36.