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Factors Influencing Effectiveness of Training on Employees in Information Technology Companies
Dr. V.DHEENADHAYALAN
Pages: 1-8 | First Published: 05 Mar 2016
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Abstract
Training and development is a vital part of human resource development. Training empowers employees to improve their job performance and productivity for the organization. Training and development are the heart of any organization and continue to improve employee competency and organizational effectiveness. Based on this background the researcher framed the objective to identify the factors responsible for Training effectiveness among the employees in Information Technology companies by adopting the principle component method of factor analysis and found factors namely Work skill, Leadership skill, Communication skill, Creative skill, Analytical skill, and Knowledge Acquisition are very essential factors influencing the effectiveness of training on employee job performance in information technology companies.
Key Words: Training and Development, Factors of Training, Effectiveness of Training Principle Component Method, and Factor Analysis

References

  1. Sedarmayanti. (2010). Human Resource Management (Reforms and Civil Service Management). Bandung: PT. Refika Aditama.

  2. Mathis, R. L., and Jackson, H. J. (2002). Human Resource Management. Jakarta: Salemba Four.

  3. Neely, A., Mills, J., Platts, K., Richards, H., Gregory, M., Bourne, M. and Kennerley, M. (2000), “Performance measurement system design: developing and testing a process-based approach”, International Journal of Operations and Production Management, Vol. 20 No. 10, pp. 1119-45.

  4. Samsuddin, S. (2006). Human Resource Management. New York: Library Faithful.

  5. NASSCOM (2012). Occupational analysis: Engineering and R&D.

  6. Gabrieline Onyedikachi Amagada, 2006, Training needs and methods of training in information technology in the oil industry libraries. The electronic library; 24,1, proquest research library.

  7. Chen, Farn-Shin, Hsu, Shih-Wei, Hun, Min-Che, Wn, Yih-Chuan,(2016), Application of Talent Quality-Management System To Assess Training Effectiveness Of Enterprises, International Journal Of Organizational Innovation /On-Line/ 8.3, 84-98

  8. Golparvar, Mohesn, Barazandeh, Amin, Atashpour, Hamid (2012), African Journal Of Business Management, 6.24,7310-7317, ISSN: 1993-8233, The Relationship Of Training Climate With Perceived Organizational Effectiveness In A Manufacturing Factory.

  9. Motadu, Netra(2014), Comparative Study Relating To Training Effectiveness Of Selected Manufacturing And Information Technology Industries In And Around Pune. Unpublished PhD Thesis.

  10. Fernandes, Daphne T; Pithadia, Vijay, International Journal of Management Research and Reviews 2.6, 1001-101, A Study on the effectiveness of performance appraisal system at Suzlon.

  11. Salim M. Khanfar (2014), Journal of Business Studies Quarterly 2014, Volume 6, Number 2 ISSN 2152-1034Training and its Importance in the Efficiency of Employees' Performance in Five–Star Hotels in Jordan,

A Study on Investors’ Attitude Towards Various Investment Alternatives in Karur Town
A.VATSALA
Pages: 9-14 | First Published: 05 Mar 2016
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Reference

  1. Donald. E. Fischer, Donald.J.Jordan, “Security Analysis and Portfolio Management”, Sixth Edition, Prentice Hall, India.

  2. Preeti Singh, “Investment Management”, Ninth Edition, Himalaya Publishing House.

  3. V.K. Bhalla, “Investment Management”, 13th Edition Sultan Chad & Sons.

  4. V.A.Avadhani, “Investment Management”, Himalaya Publishing House.

  5. C.R. Kothari, “Research Methodology”, Second Edition, New Age International Publishers.

  6. V.K.Srivastava, GV.Cheney, SC.Sharam, “Quantitative Techniques for Managerial Decisions”, Second Edition, New Age International Publishers.

  7. V.P.Michael, “Research Methodology in Management”, Third edition, Himalaya Publishing House, 1996.

The Impact of Customer Services Towards LIC in Chennai City - An Empirical Study
Dr.C.SARASWATHY
Pages: 15-21 | First Published: 05 Mar 2016
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Abstract
The life insurance business depends on the awareness of the customers about the products and satisfaction. Customer service assumes vital importance in the marketing programs of all modern organizations including service organizations. It also provides the customer with a much-needed avenue to find expression for his problems, ideas, and suggestions. The most important factors in the insurance industry are the safety of the amount insured and customer satisfaction. The best way of surviving and prospering in the competitive environment is through providing prompt relevant and efficient customer service at measurable cost. To attain sustainable growth in the competitive environment, offering quality service is the only differentiating factor.

References

  1. Kothari C.R.” (2009). Research Methodology. New Age International Pvt. Ltd. Publishers New Delhi.

  2. Lohani L.M. 52nd Annual Report 2008-09 of Life Insurance Corporation of India, New Thackers Fine Art Press Pvt. Ltd.

  3. Mishra M.M Approval of Marketing of LIC of India Journal of Marketing 1987.

  4. Mathew M.L.” Insurance Principles and practices RBSA Publishers Jaipur New Book India

  5. MisraPura(2008). Indian Economy 2008 Himalaya Publishing House New Delhi.

  6. PratiyogitaDarpan, (2009) Indian Economy.

  7. P. Shejnalkar. Training in Life Insurance marketing Yogakshema 1989.

  8. Rangachary N. (1999). “The Indian Insurance Industry shroff Memorial trust Mumbai.

  9. Rajkum. “The role of Insurance advertising.

  10. Sarvanval P.” (2003). Research Methodology.KitabMahal 22.A Allahabad.

A Study on Customer Information with Reference to Virtual Banking Services in Chennai City
Mr. S.GOPINATHAN
Pages: 22-23 | First Published: 05 Mar 2016
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Abstract
Indian Banking industry is witnessing a supreme opposition. To stay ahead, banks are coming up with a buildup of services to attract customers. Services include 24-hour banking, Service at the entrance step, Telephone banking, Internet banking, and Extended Business Hours (EBH), With convenience, speed, competence, and efficiency, these virtual banks, in effect have opened up a new world of possibilities and brought major changes in providing a broad range of services. Virtual banks are currently seen as a response to the confront of designing a new service channel that is fully secure, and useful and that customers can with pleasure learn to use and trust it. Virtual banking, a powerful "value-added" tool, has become an important tool for banks to draw and keep customers. Though these services aim to satisfy customers, there is a need to understand customer awareness, observation, and the level of maintaining it. In the present Research work, attempts are made to measure these issues on four virtual banking services existing in the city banks.
Keywords: telephone banking, internet banking, extended business hours

Reference
1. Business World, the Marketing White Book 2010-2011
2. Rinku Chaudri “Customer service as a source of competitive advantage” insurance chronicle, May 2002,p 10
3. Mirchandani, Rahul (2006), “Evolving a New Marketing Mix for Selling to Rural Indians”,

An Empirical Study on Customer Satisfaction of E- Banking Solutions in Public Sector Banks in Vellore District
Dr.K.KRISHNAMURTHY
Pages: 27-37 | First Published: 05 Mar 2016
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Abstract
E-banking refers to electronic banking. Banks provide a variety of products and services to the customers which are utilized by them only when they are aware of the services. Though the Public sector banks made a dramatic change in the Indian banking industry through technology, the big question to be answered in the present scenario is whether the customer's satisfied with the e-banking services offered by their public sector banks. Hence the present research is focused on the customer satisfaction level of e-banking services offered by the public sector banks in Vellore district. Primary data was collected from various respondents through the structured questionnaire. Statistical analysis and descriptive statistics were used to explain the demographic profile of respondents and also mean score was used to determine the level of awareness of e-banking services among customers in the Vellore district. The finding shows that customers of the banks are more aware of the e-banking services and their source of satisfaction was their friends and relatives. Based on the results of the current study, Bank managers would segment the market based on gender take their opinion, and provide them with necessary guidance regarding the use of e-banking.

Reference

  1. Ajay Bimbhat, “Technology-led customer service: The secret of success”. IT in Banks: Strategic Issues, 1st edition, Hyderabad: ICFAI University Press, 2010

  2. Amit Singh Sosodiya (2011) - Indian banking in the 21st century- Emerging perspectives – The ICFAI University Press. Pg. No.125

  3. Bhasin T.M. “E-commerce implementation in a PSB” E-Commerce in Indian banking” 1st edition, Authors Press, 2009.

  4. Bhasin T.M. “E-commerce implementation in a PSB”. E-Commerce in Indian Banking, 1st edition, Authors Press, 2008.

  5. Bimal Jalan. “Agenda for banking in the new millennium”. Economic developments in India, Vol.26. 1st Edition, Ghaziabad: Academic foundation, 2011.

  6. Firdos Temurasp Shroff, “Technological change in Indian banking industry” Modern banking technology, 1st edition, New Delhi: Northern book centre, 2008.

  7. Geiss et.S. “Discrimination, allocation and separatory linear aspects in classifications and clustering” New York Academic Press, 2007.

  8. Gupta. S.C. “Executive summary – IBA report” Modern banking technology, sedition, New Delhi: Northern book center, 2007.

  9. Malathishri K.P. “Impact of computerization in the commercial bank:
    A study concerning fully automated branches in Chennai”. Ph.D. Thesis University of Madras, December 2002.

  10. Syed Rafiq Ahmed .S “Service quality evaluation: A study concerning private and public sector banks”. Ph.D. Thesis. University of Madras, October 2003.3

  11. Vimala D. “Customer services in commercial banks (with special reference to metro and urban branches in Tamilnadu” – Ph.D. Thesis, University of Madras, June 2003.

  12. Ahmed Arif, Almazari (2009) - Journal of Banking, Vol.30- pp.90-95.

  13. Ali Bharath Devin and Devaraj.M (Oct. 2008) – E-Commerce in Modern world and its importance – Southern Economics, Pg. No.35

  14. Ambuj Gupta and Brigesh Rawat – “Banking Services need overhauling” –Professional banker – 2009. pp.40-42

  15. Amit Kumar Chaturvedi and Manish Badlani (2009) „Journal of Banking Information Technology and Management, Vol.6, No.1, January-June 2009.

  16. Amit Kumar Chaturvedi and Manish Badlani (2009) Journal of Banking Information Technology and Management- Jan- June 2009 – pp.40-42.

Determinents of Capital Structure – A Study with Special Reference to Pharma Industry
Mr. SELVABASKAR
Pages: 38-44 | First Published: 05 Mar 2016
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References

  1. Abor, J., (2005). “The effect of capital structure on profitability: an empirical analysis of listed firms in Ghana”. Journal of Risk Finance, 6(5), pp. 438-45.

  2. Alsaeed, K., (2005). “The association between firm-specific characteristics and disclosure: the case of Saudi Arabia”. The Journal of American Academy of Business, Vol.7 No. 1, PP 310-321.

  3. Azhagaiah, Ramachandran and Candasamy Gavoury, (2011). “The Impact of Capital Structure on Profitability with Special Reference to IT Industry in India”. Managing Global Transitions 9 (4), pp. 371–392.

  4. Booth, L., Aivazian, V., Demirguc-Kunt, A.E. and Maksimovic, V. (2001). “Capital Structure in Developing Countries”, Journal of Finance, Vol. 56 No. 1, pp. 87-130.

  5. Chiang, Y.H., Chan, P.C.A., & Hui, C.M.E., (2002). “Capital structure and profitability of the property and construction sectors in Hong Kong”. Journal of Property Investment and Finance, 20(6), pp. 434-454.

  6. Chittenden, F., Hall, G., & Hutchinson, P., (1996). “Small firm growth, access to capital markets and financial structure: a review of issues and an empirical investigation”. Small Business Economics, 8(1), pp. 59-67.

  7. Fama, E.F. and French, K.R, (1998). “Taxes, financing decisions, and firm value”. Journal of Finance, Vol. 53, pp. 819-843.

  8. Fox, John, (1991). “Regression diagnostics. Thousand Oaks, CA: Stage publication”, Qualitative applications in the social sciences, pp. 79.

The Impact of Recruiting and Selection Process in it Companies with Special Reference to Chennai
Dr.Ti .M. SWAAMINATHAN
Pages: 45-50 | First Published: 05 Mar 2016
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References

  1. Dhobale R (2010), “Role of Internet in HRM”, HRM Review, pp. 10-16.
  2. Dileep K M and Ramesh M (2009), “E-Recruitment: Leveraging Technology towards Business Excellence”, Business Review, Vol. 4, No. 1 & 2, pp. 75-94.
  3. Galanaki E (2002), “The Decision to Recruit Online: A Descriptive Study”, Career International Development, Vol. 7, No. 4, pp. 243-251.
  4. Kinder T (2000), “The use of the Internet in Recruitment- Case Studies from West Lothian, Scotlant” Technovation, Vol. 20, 461-475.
  5. Maurer S D and Liu Y (2007), “Developing Effective E-Recruitment Websites: Insights for Managers from Marketers”, Business Horizons, Vol. 50, pp. 305-314.
  6. Moon W J (2007), “The Dynamics of Internet Recruiting: An Economic Analysis”, issues in Political Economy, Vol. 16, pp. 1-8.
Marketing of Jaggery in Salem District
S.VIDHYA
Pages: 51-55 | First Published: 05 Mar 2016
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Reference

  1. Cundiff, Edward, M & others – Fundamentals of Modern marketing, Printice/Hall of India Private Limited, New Delhi, 1974.
  2. Davar, Rustom, S – Modern Marketing Management, Progressive Corporation Pvt., Ltd., Bombay – Madras 1977.
  3. Gupta, K.R. – Issues in Indian Agriculture, Atlantic Publishers and Distributors, New Delhi, 1980.
  4. Memoria, C.B. – Rural Credit and Agricultural Co-Operation in India, Kitab Mahal, Allahabad, First Edition, 1983.
  5. Kotler, Philip – Marketing Management, Printice Hall Of India private Limited, fourth Edition, New Delhi. 1980.
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The Impact of Consumer Perception and Attitude of Shopping Products in Kanchipuram
Dr. SANGEETHA
Pages: 56-60 | First Published: 05 Mar 2016
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Abstract
Modern consumer behavior is very popular in Online shopping in the field of E-Business and is successful to be the future of shopping in the world. Nowadays most enterprises are running their online shopping to sell their goods and services. Its growth in the Indian Market to improve online shopping, which is a large and strategic consumer market, is still not in line with the global market. The prospective growth of online shopping has activated the idea of conducting a study on online shopping in India. The main aim of this study is to know the consumer perception and attitude behavior of online shopping consumers. This study is based on primary data which is collected through a questionnaire among 100 online shopping consumers in Kanchipuram and data were analyzed with a variety of statistical tools like percentage, chi-square, and ANOVA analyses used to identify the factors responsible for online consumers. The results of the study disclosed that online shopping in India is significantly affected by various Demographic factors like age, gender, marital status, family size, and income.
Keywords: Online shopping, Demographic factor, global market,

Reference

  1. Fram, E. H., & Grandy, D.B. (1995), “Internet buyers: Will the surfers become buyers?” Direct Marketing, Vol. 57, No. 10, pp. 63-65.

  2. Fram, E. H., & Grandy, D.B. (1997), “Internet shoppers: Is there a surfer gender gap?” Direct Marketing, Vol. 59, No. 1, pp. 46-50.

  3. IAMAI, (2006), “Online shopping becomes the latest fad in India”, E-commerce Report 2006,

  4. Jarvenpaa, S.L., & Todd, P.A. (1997), “Consumer reactions to electronic shopping on the World Wide Web”, International Journal of Electronic Commerce, Vol. 1, No. 2, pp. 59-88.

  5. Juxtconsult (June 2008), “Understanding online Indians and their net usage behaviors and preferences”, India

  6. Juxtconsult (May 2009), “eBay, Rediff most preferred websites for online shopping”

  7. Kunz, M.B. (1997), “On-line customers: identifying store, product and consumer attributes which influences shopping on the Internet”. Published doctoral dissertation. The University of Tennessee, Knoxville.

  8. Lee, D.H., Kim, S. H., & Ahn, B.S. (2000), “A conjoint model for Internet shopping malls using customer’s purchasing data”, Expert system with the application, Vol. 19, pp. 59-66.

A Study on Online Rural Consumer Behaviour Towards Selected Consumers in Kanchipuram District
Dr.S.RAMACHANDRAN,
Pages: 61-73 | First Published: 05 Mar 2016
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Abstract

The study focuses mainly on the online rural consumer behaviour towards selected Consumer Goods in Kanchipuram district, but with the prevailing trend, it is necessary to focus on the essence and emergence of vibrant rural marketing efforts from the consumer goods manufacturing companies. Thus with more companies entering the rural market, with a variety of products, it is a must for the companies to study rural consumer behaviour, through online purchases. This study will highlight the online rural consumer behaviour purchase. Manufacturers face many problems in marketing their products in rural areas because most of the rural consumers earn low incomes, have low levels of literacy, low levels of brand awareness, and communication and transportation facilities. Consumer goods are an important contributor to India‟s Gross Domestic Product (GDP) and are also the fourth largest sector in the Indian economy, responsible for employing approximately 5 per cent of the total factory employment. This sector also creates employment for around three million people in downstream activities, which are generally carried out in smaller towns and rural India.
Key Words: Online Purchase, Consumer goods, Behaviour, etc.,

Reference

  1. Rangaswamy and G.H. Van Bruggen (2005); ―Opportunities and challenges in multichannel marketing: An introduction to the special issue, Journal of Interactive Marketing, 19(2),p.:5-11
  2. Ahuja, M. K., Gupta, B., & Raman, P. (2003): An Empirical Investigation of Online Consumer Purchasing Behavior [Electronic version]. Communications of the ACM, 46(12ve pp.145-151. Retrieved 18 April 2005 from http://portal.acm.org/cacm/ve1203.
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  6. Aladwani, Adel M., & Prashant C. Palvia, (2002), "Developing and Validating an Instrument for measuring User-Perceived Web Quality", Information and Management, 39, pp.:467-476.
  7. Ankur Kumar Rastogi(2010): A study of Indian online consumers and their buying behavior, International Research Journal Vol 1 Issue 10 pp.:80
  8. Allred, R.C., Smith M.S and Swinyard, R.W (2006), ‗E-shopping lovers and
    Fearful Conservatives: a market segmentation analysis, International Journal of Retail and Distribution Management.34-4/5,308-333.
  9. Acquisti and Varian (2005), ―Conditioning Prices on Purchase History‖, Journal of Marketing Science, Vol. 24(3), pp.: 367–381.
  10. Ahmad. S. (2002), ―Service failures and customer selection: A Closer look at online shopping experiences, Journal of Managing Service Quality, Vol. 12(1), pp19-29
  11. Alan D. Smith and Dean R. Manna (2004), ―Exploring the trust factor in emedicine‖, Online Information Review, Vol. 28(5), pp. 346-355.
  12. Aleja I, Susan and Joan Fontradona (2005), ―Ethical Aspects at E-Commerce: Data Subjects and Context‖, New York Times, March 20.