Abstract
Modern consumer behavior is very popular in Online shopping in the field of E-Business and is successful to be the future of shopping in the world. Nowadays most enterprises are running their online shopping to sell their goods and services. Its growth in the Indian Market to improve online shopping, which is a large and strategic consumer market, is still not in line with the global market. The prospective growth of online shopping has activated the idea of conducting a study on online shopping in India. The main aim of this study is to know the consumer perception and attitude behavior of online shopping consumers. This study is based on primary data which is collected through a questionnaire among 100 online shopping consumers in Kanchipuram and data were analyzed with a variety of statistical tools like percentage, chi-square, and ANOVA analyses used to identify the factors responsible for online consumers. The results of the study disclosed that online shopping in India is significantly affected by various Demographic factors like age, gender, marital status, family size, and income.
Keywords: Online shopping, Demographic factor, global market,
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