Marketing of Jaggery in Salem District

Reference

1. Cundiff, Edward, M & others – Fundamentals of Modern marketing, Printice/Hall of India Private Limited, New Delhi, 1974.
2. Davar, Rustom, S – Modern Marketing Management, Progressive Corporation Pvt., Ltd., Bombay – Madras 1977.
3. Gupta, K.R. – Issues in Indian Agriculture, Atlantic Publishers and Distributors, New Delhi, 1980.
4. Memoria, C.B. – Rural Credit and Agricultural Co-Operation in India, Kitab Mahal, Allahabad, First Edition, 1983.
5. Kotler, Philip – Marketing Management, Printice Hall Of India private Limited, fourth Edition, New Delhi. 1980.
6. Rajan Nair. N – Marketing Sultan Chand & Sons, New Delhi. 1980.
7. Sherlekar, S.A – Marketing Management, Himalaya Publishing House, Bombay, Second (Revised) Edition, 1982.
8. Sinha, J.C – Principles of Marketing & Salesmanship, R.Chand & Co. NewDelhi – 2, 12th Received Edition 1982.
9. Sripati Ranganadha – Text-book of Marketing Management S.Chand & Co.Ltd., 1983.
10. Stanton, William, J. – Fundamentals of Marketing, McGraw Hill International Book Company, Sixth Edition, 1980.
11. Subbi Readdy. T. – Marketing Management, S. Chand & Company Ltd., New Delhi, 1981.