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A Study on Consumer Behaviour Towards Selected Fast Moving Consumer Goods in Thiruvallur District
R. Dhanasekar
Pages: 1-14 | First Published: 05 Jan 2021
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Abstract
The affirmation styles, tastes, and needs of customers are exclusive as opposed to those of clients. While it becomes glaring that natural and metropolitan India has changed fundamentally speedier than the agricultural and strong customer due to bleeding edge openness of media and advancing lifestyle, country clients aren't some distance at the back. Creators face various burdens in advancing their things in commonplace and strong areas because most of the natural and metropolitan customers obtain low getting, have low degrees of capability, low levels of logo focus, decree, and conveyance centers. The clients are facing various issues in picking their fast-moving buyer stock. The fundamental sporadic assessing method is used for the assessment. To have the depiction from different client mental systems for security relies upon the hypothesis bunch looking at is never super quick Moving Consumer Goods purchaser. Fast Consumer Goods Campaign occurs inside amicable circles and outperformed one from ally to look, thus procuring a positive degree of trust from purchasers, and hazards related to spreading viral messages can't be controlled. Thus, associations need to recollect that it is fundamental to make a splendid response for their things and organizations due to the truth individuals forward those messages to their friends and family, and a horrible response can destroy a viral advancing exertion and push the customers from searching for the thing.

References
1. Bengtsson M. (2007). Integrating the Internet and Marketing Operations: A Study of Antecedents in Firms of Different Size. International Small Business Journal. 25(1) 27-48
2. Carter, D. (2005), Living in Virtual Communities: Ethnography of Human Relationships in Cyberspace. Information, Communication & Society, eight(2), 148 167.
3. Chiu, H.C., Y.C. Hsieh, Y.H. Kao, and M. Lee. (2007), “The determinants of electronic mail receivers’ disseminating behaviors at the Internet.” Journal of Advertising Research forty- seven, no. 4: 524–34.
4. Grant, I. C. 2005. Young People's Relationships with Online Marketing Practices: An Intrusion Too Far? Journal of Marketing Management, Vol. 21, PP. 607-623.
5. Ko, D.G., Kirsch, L.J. And King, W.R. (2005), “Antecedents of knowledge transfer from consultants to clients incorporation system implementations”, MIS Quarterly, Vol. 29 No.1, pp. Fifty nine-eighty five
6. Madu, C.N. And Madu, A.A. (2002), “Dimensions of equality”, International Journal of Quality and Reliability Management, Vol. 19 No. 3, pp. 246-58.
7. Marken, G.A. (2005), "Social Media. The Hunted Can Become the Hunter," Public Relations Quarterly, 52 (four), 9-12.
8. Valkenburg, Peter, and Schouten (2006) “Friend Networking Sites and Their Dating to Adolescents” Cyberpsychology and Behavior. Nine(5), 584 – 590.

Tourist Destination Satisfaction: Analysis of Kanyakumari the Spot with Scenic Beauty and Spiritual Temples
Dr. D. Gunaseelan
Pages: 15-22 | First Published: 05 Jan 2021
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Abstract
The tourist destination is a collective product; it plays a major part in developing the socio-economical development of that region. Kanyakumari is a destination at the southern end of India, the tourist spot famous for its scenic beauty and spiritually valued temples. The paper discusses demographic feature of the tourist, and their satisfaction in visiting the destination. A well framed questionnaire organized with set of questions to exhibit the preference and expectations of the tourist visiting is circulated among the tourist people. The data collected from the tourist people are to be sorted and analyzed with statistical tool. The study helps to exhibit the pulse of the travelers towards their perception about the spot and opinion about their requirements at the spot. This fundamentally helps tourist and the local government bodies to enhance the tourist spots qualitatively to make it always a place for recreation and rejuvenation.

Keywords: Destination, Kanyakumari, Satisfaction, Traveller, Tourism

References 
1. Carlos de las Heras-Pedrosa, Elena Millan-Celis, Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado. (2020) Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective. Sustainability 12:10, pages 4092.
2. Della Corte, Valentina and Sciarelli, Mauro and Cascella, Clelia and Del Gaudio, Giovanna, Customer Satisfaction in Tourist Destination: The Case of Tourism Offer in the City of Naples (2015). Journal of Investment and Management 2015; 4(1-1): 39-50, Available at SSRN: https://ssrn.com/abstract=2580728

3. UNWTO Annual Report 2014 Published by the World Tourism Organization (UNWTO), Madrid, Spain. First printing: 2015
4. Mohinder Chand. Title: Understanding tourism destination image of India: a cross-cultural research. International Journal of Leisure and Tourism Marketing, 2012 Vol.3 No.2, pp.112 – 124.
5. Akash Singh. Beguiling Facts About Kanyakumari That Describe Its Spellbinding Beauty. Cited on 2020 November 3 [Internet] Updated on 2018 September 8. Available online from: https://www.nativeplanet.com/travel-guide/7-interesting-facts-about-kanyakumari-005185.html
6. Dr. S. Kalai Arasu & R. Thangarajan. Impact Of Tourism Environment In Kanyakumari District. IJRAR July 2019, Volume 6, Issue 3 www.ijrar.org (E-ISSN 2348-1269, P- ISSN 2349-5138)

“Survive, Revive and Thrive” A Study on the Leadership and Team Management in the Hospitality Industry
Seby. P. Mathews
Pages: 23-28 | First Published: 05 Jan 2021
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Abstract
Hospitality means dealing with human being in a very moderate and friendly manner. Interpersonal skills, system skills, product and service knowledge, customer knowledge and personal skills are the requirements to build a team in the hospitality industry. The hospitality sector includes a massive number of businesses, ranging from hotels and other types of accommodation, to bars, restaurants, snack bar and discotheques. Today hospitality and tourism industry add a good percentage of revenue to the state and every organization to execute well they need to be highly efficient and effective and enthusiastic. Relational skills are the performances and maneuvers a person uses to interact with others fruitfully. In the business world, the term denotes to an employee's ability to work well with others. Interpersonal skills range from communication and snooping to attitude and deportment. System skills are developed capacities used to understand, monitor, and advance socio-technical systems. Judgment and decision making, considering the relative costs and benefits of potential actions to choose the most correct one. Product knowledge is an essential sales skill. Understanding the products' features permits you to present their benefits accurately and convincingly. Customers respond to enthusiastic sales staffs that are passionate about their products and excited to share the profits with them. Customer knowledge is the amalgamation of experience, value and insight evidence which is desirable, created and absorbed during the contract and exchange between the clienteles and enterprise. And Personal skills are accepted as soft skills which are not easy to teach although not impossible. They are also known as interpersonal or even 'people' skills. Examples include constancy, compliance, motivation, problem-solving, and questioning skills. The present study throw light to the prominence a noble leader in the organization and team management skills the one must possess in the hospitality industry.
Key words: Leadership, team management, hospitality, skills, performance.

References
1. https://www.emerald.com/insight/content/doi/10.1108/14637150210434991/full/html
2. https://globaljournals.org/GJMBR_Volume15/1-How-Effective-Leadership.pdfemerald.
3. http://www.innovativeteambuilding.co.uk/benefits-of-teambuilding/
4. https://ibimapublishing.com/articles/JHRMR/2018/687849/687849-1.pdfresearch gate.
5. https://www.emerald.com/insight/content/doi/10.1108/14637150210434991/full/html
6. https://www.sciencedirect.com/science/article/abs/pii/S1447677020302308
7.https://www.researchgate.net/publication/251547759_Hospitality_marketing_research_Recent_trends_and_future_directions

A Study on Mughal Art and Architecture in India
I. M. Karthikeyan
Pages: 29-34 | First Published: 05 Jan 2021
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Abstract
The workmanship and engineering, planned by Mughal sovereigns in the sixteenth, seventeenth, and eighteenth centuries were the Landmarks of Indian culture and legacy. As an Islamic administration, Mughal sovereigns enlivened the Indian subcontinent with garish magnificence adjusting Indo-Persian and Indo-Islamic examples. The northern India and the regions of present Pakistan were built up the castles and Mughal working by the leader of fugal individually. The best-made building is known as Agra Fort i.e., Red Post at Delhi and the amazing "Taj Mahal".
Keywords: Mughal Art, Architecture, Islamic

References
1. Anand, M.M. Tourism and Hotel industry in India. Prints Hall of India, pp.28-32.
2. Bhatia, A.K. Tourism in India – History and development. New Delhi, Sterling, pp.202-225. Bose, B. Delhi Agra & Jaipur Tourism. Roli Books Pvt Ltd, pp.120-135.
3. Boopen, S. (2006). Transport capital as a determinant of tourism development: A time series approach. Tourismos, Vol. 1, No.1, pp.55-73. Tourism Statistics. (2005).
4. Brida, J.G., Barquet, A. & Risso, W.A. (2010). Causality between economic growth and tourism expansion: Empirical evidence from Trentino-Alto Adige. Tourismos, Vol. 5, No.2, pp.87-98.
5. Clarke, A., Raffay, Á. & Wiltshire, P. (2009). Losing it: Knowledge management in tourism development projects. Tourismos, Vol. 4, No.3, pp.149-166. Nanthakumar, L., Ibrahim, Y. & Harun, M. (2008).
6. Dritsakis, N. (2008). Seasonal analysis of tourist revenues: An empirical research for Greece. Tourismos, Vol. 3, No.2, pp.57-70.
7. Edensor, T. (1998). Tourists at the Taj (International Library of Sociology) (Paperback), 1st edition. Routledge.
8. Egan, D.J. & Nield, K. The Economic Impact of Tourism-a critical review. Journal of Hospitality and Tourism Management. Glaesser, D. (2006). Crisis Management in the Tourism Industry, pp.132.
9. Pittman, M. The Economics of Travel and Tourism. A. Bull Publication. Sharpley, R. & Telfer, J.D. Tourism and Development: Concepts and Issues. Channel View Publications, pp.156-168.
10. Rastegar, H. (2010). Tourism development and residents' attitude: A case study of Yazd, Iran. Tourismos, Vol. 5, No.2, pp.203-211.

11. Roy, C.K. & Tisdell, A.C. Tourism in India and India's Economic Development. Nova Science Publishers (August 1998), pp.48-62.
12. Ryan, C. (2003). Recreational Tourism: Demand and Impacts. Channel View Publications, pp.149.
13. Sinclair, M.T. & Stabler, M. The Economics of Tourism. Routledge, pp.166-178.
14. Tej Vir Singh. (1975). Tourism and tourism industry. New Delhi, New Heights, pp.78-82.
15. Tourism development policy, strategic alliances and impact of consumer price index on tourist arrivals: The case of Malaysia. Tourismos, Vol. 3, No.1, pp.83-98.

Role of Rural Tourism in Lifting People out of Poverty
V. Ramachandran
Pages: 35-43 | First Published: 05 Jan 2021
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Abstract
Country the movement business is related to social/normal/social activities. This helps with remembering all fundamental territories for the movement business. Provincial the movement business assists with having extraordinary associations between the host country and the visitor. It is such a the movement business where neighborhood occupants invite travelers to visit their organizations with the plan of for the time being comfort. The close by inhabitants secure a kind of pay by selling neighborhood food and refreshments, close by gatherings, close by articulations, close by created works, neighborhood shops, etc the commonplace neighborhood will propel their own particular manner of life, lifestyle and food style to different collection of explorers. Through this neighborhood travel industry the specific district would procure some business similarly as the work opportunity to neighborhood tenants. "Basically half of the quantity of occupants in the world lives in rural regions and for the most part in a state of dejection" this assertion doubtlessly helps us with making more commonplace work in the country region to outline the smoother life. "The movement business offers work to the most heartbreaking of needy individuals. Gram seller gains something. Auto truck driver secures something. Pakoda seller obtains something and Tea trader in like manner procures something" this shows that the movement business is one of the business which helps in poverty decline. Dejection diminishing can in like manner be called as poverty alleviation. It is a lot of measures in both financial and magnanimous those are proposed to perpetually lift people out of destitution. Dejection moderation happens by and large in light of commonly financial turn of events. Destitution facilitating also incorporates improving the everyday conditions of people who are as of now poor. From one perspective, India is home to megacities like Mumbai, Bangalore, and Delhi, where the greater part of people approach a reasonable lifestyle; of course, there are a couple of states in India where people are not moving toward the fundamental accommodations and are living under Poverty line. As per the public family prosperity survey 2015-2016 penetrated down specific states "Chhattisgarh, Manipur, Odisha, Madhya Pradesh, Jharkhand, Bihar and Assam" are the most disastrous states where over 40% of people are underneath poverty line. There are various clarifications behind the justification poverty related with the shortfall of Education, Unemployment, over people, Debt, Inflation, Inequality, Lack of Infrastructure, and believe it or not there is another feature talk about is the Limited furthest reaches of the Government. In real, the close by neighborhood more conspicuous data towards culture/environment and the movement business objective, when the ideal stage is given to the local neighborhood GOVERNMENT or by any NGO; their responsibility towards progress of the movement business will lead into a beneficial outcome or result. Accordingly the need is to develop a fair association between neighborhood and the movement business should be locked in. This article deals about the meaning of rural the movement business in desperation decline.
Keywords: Rural, Community, Tourism, Poverty, Culture, Tradition, Economic, Development.

Reference 
1. Anna senceley, Caroline Ashley, Melissa de kock. A report on tourism and local development – A introduction guide.
2. A report on the international conference on “cultural tourism and communities”
3. Cooper, Gillian – Article community based tourism in the carinnean
4. Datt G and M Ravallion and R murugai (2016) „‟ Growth urbanization and Poverty reduction in India‟‟
5. David Tresilian – An article in Poverty Alleviation and Community-Based Tourism
6. Equations – Community based rural tourism in developing countries.
7. Vive verma - Tourism ethics.
8. www.geograhyandyou.com
9. https://www.tourism-of-indiacom
10. https://purdnet.wordpress.com
11. step.unwto.org
12. world travel and tourism council - www.wttc.org

The Role of Food Tourism in Madurai
N. Ramesh
Pages: 44-48 | First Published: 05 Jan 2021
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Abstract
Food is the fundamental thing human necessities and as such it is an unclear piece of the improvement business. It also addresses one of the fundamental relationship during a touristic trip. The uncommon culinary custom of Madurai has been pulling in taste buds from across the globe for quite a while and the territory is tirelessly changing into a gastronomic goal in the advancement business guide of late. Adjoining its out of date asylums, obvious accomplishments and heritage trail many are visiting the city to experience the legitimate Madurai food. The target of this paper is to pick the piece of Madurai food past this urgent occupation it plays in the advancement business, to see how it contributes in building up the proportion of explorer in Madurai and their satisfaction with the adventurer thing and if food can lift the chance of the wayfarer interest in Madurai and toward looking out for the necessities of the voyagers. To achieve these destinations different pieces of the advancement business in Madurai will be taken apart, for instance, the viewpoints in joining a traveler trip in Madurai, the explorer needs and the different pieces of the improvement business. The consequences of the appraisal will depict and expand key viewpoints on the most capable technique to improve the chance of the advancement business in Madurai.
Keywords : Invitingness, The Advancement Business, Public Cooking, Food, Explorer Needs

Reference 
1. Baloglu, S. and Uysal, M. Market segments of push and pull motivations: a canonical correlation approach. International Journal of contemporary Hospitality Management,(8): 32-38, 19962.
2. Caplan P., Food, Health and Identity, London & New York, 1997
3. Cherry, E., Ellis, C. and DeSoucey, M. Food for Thought, Thought for Food: consumption, Identity, and Ethnography. Journal of Contemporary Ethnography, vol. 20, 2010
4. Aarts, H., Verplanken, B., & van Knippenberg, A. (1997). Habit and information use in travel mode choices. Acta Psychologica, 96, 1–14.
5. Adongo, C., Anuga, S., & Dayour, F. (2015). Will they tell others to taste? International tourists’ experience of Ghanaian cuisines. Tourism Management Perspectives, 15, 57–64. Berbel-Pinedaa, J. M., Palacios-Florencioa, B., Ramírez-Hurtadob, J. M., & Santos-Roldán, L. (2019).
6. Björk, P., & Kauppinen-Räisänen, H. (2019). Destination foodscape: A stage for travelers’ food experience. Tourism Management, 71, 466–475.
7. Brown, S. C., Stevens, R. A., Jr., Troiano, P. F., & Schneider, M. K. (2002). Exploring complex phenomena: Grounded theory in student affairs research. Journal of College Student Development, 43(2), 173–183.
8. Chandralal, L., Rindfleish, J., & Valenzuela, F. (2015). An application of travel blog narratives to explore memorable tourism experiences. Asia Pacific Journal of Tourism Research, 20(6), 680–93.
9. Chang, R. C. Y., Kivela, J., & Mak, A. H. N. (2010). Food preferences of Chinese tourists. Annals of Tourism Research, 37(4), 989–1011.

V. REFERENCE
1. Baloglu, S. and Uysal, M. Market segments of push and pull motivations: a canonical correlation approach. International Journal of contemporary Hospitality Management,(8): 32-38, 19962.
2. Caplan P., Food, Health and Identity, London & New York, 1997
3. Cherry, E., Ellis, C. and DeSoucey, M. Food for Thought, Thought for Food: consumption, Identity, and Ethnography. Journal of Contemporary Ethnography, vol. 20, 2010
4. Aarts, H., Verplanken, B., & van Knippenberg, A. (1997). Habit and information use in travel mode choices. Acta Psychologica, 96, 1–14.
5. Adongo, C., Anuga, S., & Dayour, F. (2015). Will they tell others to taste? International tourists’ experience of Ghanaian cuisines. Tourism Management Perspectives, 15, 57–64. Berbel-Pinedaa, J. M., Palacios-Florencioa, B., Ramírez-Hurtadob, J. M., & Santos-Roldán, L. (2019).
6. Björk, P., & Kauppinen-Räisänen, H. (2019). Destination foodscape: A stage for travelers’ food experience. Tourism Management, 71, 466–475.
7. Brown, S. C., Stevens, R. A., Jr., Troiano, P. F., & Schneider, M. K. (2002). Exploring complex phenomena: Grounded theory in student affairs research. Journal of College Student Development, 43(2), 173–183.
8. Chandralal, L., Rindfleish, J., & Valenzuela, F. (2015). An application of travel blog narratives to explore memorable tourism experiences. Asia Pacific Journal of Tourism Research, 20(6), 680–93.
9. Chang, R. C. Y., Kivela, J., & Mak, A. H. N. (2010). Food preferences of Chinese tourists. Annals of Tourism Research, 37(4), 989–1011.