Abstract
Employee retention strategies play a pivotal role in enhancing job satisfaction within the manufacturing industry. This research aims to investigate the impact of these strategies on job satisfaction, recognizing the critical importance of a content and engaged workforce in achieving organizational goals. A quantitative research approach was employed to collect data from a sample of 110 employees working in various manufacturing organizations. Correlation and regression analyses were conducted to explore the relationships between employee retention strategies and job satisfaction.The findings of this study revealed significant positive correlations between the implementation of employee retention strategies and job satisfaction (r=0.462, p <0.001), indicating that as employee retention strategies increase, job satisfaction also increases. Additionally, the regression analysis indicated thatretention strategies do have a strong impact on job satisfaction (R2= 0.141, p< 0.01). Thus, the results of this research contribute to a better understanding of the interplay between employee retention strategies and job satisfaction in the manufacturing industry in Coimbatore. Organizations can use these insights to develop and implement effective strategies to retain their valuable employees, leading to improved job satisfaction and, subsequently, enhanced overall performance.
Keywords: employee retention strategies, job satisfaction, impact.
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