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A Review of Implementing Creativity Based on the Academic Activities
Mr. Mahesh
Pages: 1-4 | First Published: 05 Oct 2022
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Abstract

Innovativeness is a sine qua non for authoritative survival. Associations, for example, colleges have an unsaid assention of the requirement for innovativeness in scholastic situations. Be that as it may, the execution of inventiveness is impeded by neither formal support and arrangements nor realization of its advantages and motivations. The reason for this study is to consider the degree of the conceivable builds of cultivating imagination in a scholarly office. It is recommended that inspiration, inventive considering, imagination objectives and group setting, transformational authority, and institutional backing are basic parts to encourage imagination in the scholarly world. Further ramifications and examination are talked about.
Keywords: Academic Activities, Innovativeness, Implementing Creativity Based

References

[1]Amabile, T. M. (1998). How to kill creativity. Harvard Business Review, 76(5), 76-87. Bass, B. M. (1985). Leadership and performance beyond expectation. New York: Free Press.
[2]Batey, M., & Furnham, A. (2006). Creativity, intelligence, and personality: A critical review of the scattered literature. Genetic, Social & General Psychology Monographs, 132(4), 355-429.
[3]Craft, A., Gardner, H., & Claxton, G. (2008). Nurturing creativity, wisdom, and trusteeship in education. In A. Craft, H. Gardner, & G. Claxton (eds.). Creativity, wisdom, and trusteeship(pp. 1-13). Thousand Oaks, CA: Corwin Press.
[4]Csikszentmihalyi, M. (1988).Society, culture, and person: A systems view of creativity. In R. J.Sternberg (Ed.). The nature of creativity: Contemporary psychology perspectives (pp. 325- 339). New York: Cambridge University Press.
[5]Dimock, M. (1986). Creativity. Public Administration Review, 46(1), 3-7. Ekvall, G., & Ryhammar, L. (1999). The creative climate: Its determinants and effects at a Swedish university. Creativity Research Journal, 12(4), 303-310.
[6]Haring-Smith, T. (2006). Creativity research review: Some lessons for higher education. Peer Review, 8(2), 23-27.
[7]Hennessey, B. A. (2003). The social psychology of creativity. Scandinavian Journal of Educational Research, 47(3), 253-271.

A Review of Managerial level CRM practices in Thailand
Dr. S. Prithvi,
Pages: 5-7 | First Published: 05 Oct 2022
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Abstract
These days, Customer Relationship Management (CRM) has turned into the essential piece of business because of the advantage of dissect deal opportunities, crusades management, personalization to every individual client, crossselling and upselling. It likewise bolsters the association to increment in the level of client connections, consumer loyalty, productivity, viability of its inside procedures and higher income. Through these preferences a ton of associations attempt to put and put their exertion in CRM rehearse. Shockingly, numerous exploration proof demonstrates that a large portion of the organizations neglect to try to pay off. In this manner achievement CRM is required coordinate from the management top down in the CRM introduced organizations however there is no ordinarily concurred system for the viable CRM's execution and CRM's compelling components toward the administrative and operational viewpoint. Hence this study will satisfy the crevice and highlight the distinctive powerful elements.
Keywords: CRM practices, Managerial level.

References

[1] Bhatt, G.D. & Emdad, A.F. (2010). An empirical examination of the relationship between information technology (IT) infrastructure, customer focus, and business advantages. Journal of Systems and Information Technology, 12 (1), 416. doi: 10.1108/13287261011032625
[2] Chahal, H. (2010). Two component customer relationship management model for health care services. Managing Service Quality, 20(4), pp 343365.
[3] Ifinedo, P. (2008). Impacts of business vision, top management support, and external expertise on ERP success. Business Process Management Journal, 14(4), pp 551568.
[4] Lambert, D.M. (2010). Customer Relationship Management as a business process. Journal of Business & Industrial Marketing, 25(1), pp 417.
[5] Light, B. (2003). CRM packaged software: A study of organization experiences. Business Process Management Journal, 9(5), pp 603616.
[6] Shum, P., Bove, L. & Auh, S. (2008). Employees’ affective commitment to change: The key to success CRM implementation. European Journal of Marketing, 42(11/12), pp 13461371.
[7] Valsecchi, M., Renga, F.M., Rangone, A. (2007). Mobile customer relationship management: an exploratory analysis of Italian applications. Business Process Management Journal, 13(6), pp 755770

A Study on User Loom towards Credit Cards
Manjini .T
Pages: 8-13 | First Published: 05 Oct 2022
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Abstract
This paper is part of the consumer attitude towards in credit cards, to attempt used by empirical study of how ton credit card consumers respond to, and reveal their attitudes towards credit cards. To understand the usage patterns of credit cards by the consumers; To identify the grievances that the credit card holders face while using the credit cards; The study were used in simple random sampling technique. The sample size was used in 200 respondents. In the absence of secondary data, a questionnaire was administered to the respondents and primary data was collected. The attitudinal statements were created, and the instrument was tested for its validity and reliability. Chi Square test was conducted and the results were found to be statistically significant.

References

[1] Duncan M D G. 1995. The Future Threat of Credit Card Crime, RCMP Gazette, 57 (10): 25–26.
[2] P Chan, W Fan, A Prodromidis & S Stolfo. 1999. Distributed data mining in credit card fraud Detection, IEEE Intelligent Systems, 14(6): 67–74. 2001. Fraud Prevention Reference Guide, Anonymous, Certegy, September 2001.
[3] Bill Rini. 2002.White Paper on Controlling Online Credit Card Fraud, Window Six, January 2002.
[4] Austin Jay Harris & David C Yen. 2002. Biometric Authentication- Assuring access to Information, Information Management & Computer Security, 10(1): 12–19.
[5] Maguire S. 2002. Identifying Risks during Information System Development: Managing the Process, Information Management & Computer Security, 10(3): 126–134.
[6] Card Fraud Facts 2002, APACS (Administration) Ltd, Association for Payment Clearing Services (APACS), April 2002.
[7] Neural Network Basics Datasheet, IBEX Process Technology Inc, July 2002.
[8] Clear Commerce Fraud Prevention Guide, Clear Commerce Product Management, Clear Commerce Corporation, August 2002.
[9] White Paper on Efficient Risk Management for Online Retail, Clear Commerce Product Management, Clear Commerce Corporation, September 2002.
[10] Van Leeuwen. 2002. A Surge in Credit Card Fraud, H. Financial Review,
[11] Yoganandan, G., & Baskar, M. (2019). Consumer buying behaviour towards online shopping with special reference to Erode district. The International journal of analytical and experimental modal analysis, 11(11), 1736-1752.
[12] R.Mayakkannan (2018) Impact of Buying Behavior of Consumers towards Instant Food Products in Chennai District; International Journal of Pure and Applied Mathematics Volume 119 No. 12 2018, 16279-16286; ISSN: 1314-3395 (on-line version)url:http: Yoganandan, G. (2015). Carrying out and understanding MBA Students’ summer project - A practical guide. The International Journal of Business & Management, 3(1), 73-76.

Impact on commercial control with particular to Corporate Social Act in India
Santhosh .G
Pages: 14-18 | First Published: 05 Oct 2022
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Abstract

Corporate social performance (CSP) refers to the principles, practices, and outcomes of businesses‟ relationships with people, organizations, institutions, communities, societies, and the earth, in terms of the deliberate actions of businesses toward these stakeholders as well as the unintended externalities of business activity. In the earliest 20th-century iterations of the concept, CSP (then, social responsibility) was largely thought of as a kind of noblesse oblige, an obligation of powerful corporations to “give back” thus, charitable giving and community service were the principal operational definitions. An assessment of the corporate social performance in India was conducted during May 2018 with a focus group study. The aim of the focus group study is to understand the corporate social performance practices of Indian corporate. It was found from the focus group study that the expectations of society from business include equal employment opportunity, fair wages and salary, no discriminatory and unfair human resource policy, transparency in financial transactions and dealings, a concern for well-being of society and future generation, no misleading and false advertisements, leading by ethics, providing quality products to consumers, etc. Also, 6.Indian Companies need to conduct an opinion survey on their primary stakeholders to understand about their perception and expectations from the company.

 Keywords: Corporate Social Performance, Corporate Social Responsibility

References

[1] " Krueger, R.A, and Casey, M.A. (2000) Focus Groups: A Practical Guide for Applied Research. 3rd ed. Thousand Oaks, CA: Sage
[2] Schreck, P (2009) The Business Case for Corporate Social Responsibility: Understanding and Measuring Economic Impacts of Corporate Social Performance, Heidelberg: Physica-Verlag
[3] Wood, D. I. (1991) “Corporate social performance revisited”Academy of Management Review,16, 691–718.
[4] R.Mayakkannan (2018) Impact of Buying Behavior of Consumers towards Instant Food Products in Chennai District; International Journal of Pure and Applied Mathematics Volume 119 No. 12 2018, 16279-16286; ISSN: 1314-3395 (on-line version)url:http: Yoganandan, G. (2015). Carrying out and understanding MBA Students‟ summer project - A practical guide. The International Journal of Business & Management, 3(1), 73-76.
[5] R.Mayakkannan(2018) //www.ijpam.eu Special Issue (PDF) Impact of Buying Behavior of Consumers towards Instant Food Products in Chennai District. Available from: https://www.researchgate.net/publication/340633912_Impact_of_Buying_Behaviour_of_Consumers_towards_Instant_Food_Products_in_Chennai_District [accessed May 02 2020]

[6] Yoganandan, G., & Radha, M. (2020). Impact of determinants of online shopping behavior on customer satisfaction - An empirical study with special reference to Tamilnadu. Journal of Critical Reviews, 7(14), 3131-3137.
[7] Yoganandan, G., & Prabhukumar, G. (2015). Consumer buying behavior towards books in Erode City. International Journal of Research, 2(1), 609-614.

A Study on sell sponsor deeds with special reference to in Currency Market
Velanganni .R
Pages: 19-23 | First Published: 05 Oct 2022
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Abstract

Investment evaluation has become crucial for any retail investor. The success of equity issues is totally dependent on the satisfaction of the investors during post - investment period and investors‟ confidence. The post - investment satisfaction creates a lasting impact on the investing thoughts or ideas of the investors and investors‟ confidence decides the quantity of investment. The basic factor that generates investment satisfaction and confidence is the high profitability prospects (rate of return) associated with equity investments. This paper focus towards retail investor behavior in stock market, obstacles of investment and their satisfaction after investment. Based on stratified random sampling, samples were collected. The study reveals that, post investment satisfaction is necessary for every investment mode. So, more awareness should be made among the small and medium range investors regarding investment in stock market.
Keywords: Retail investors, Investment, Evaluation, Post-Investment Satisfaction

References

[1] Slovic Paul, “Psychological Study of Human Judgment: Implications for Investment decision making”, Journal of Finance, Vol. XXVII, No. 4, Sep. 1972, pp: 772-798.
[2] Mckelvey Kent J, “Intangible Factors in Stock Evaluation”, Financial Executive, Aug 1966, pp: 52.
[3] Mart Grinblatt, MattiKeloharju, “The Investment Behavior and Performance of Various Investor Types: Study of Finland‟s unique Data set”, Journal of Financial Economics, Vol. 55, 2000, pp: 43-67. 4. Santi Swarup K, “Measures for Improving Common Investor Confidence in Indian Primary Market: A Survey”, Research Publication, 2008, nseindia.com.
[4] Arun Lawrence, Dr.Zajo Joseph “Factors leading stock investment: An Empirical Examination” Southern Economist, June 1, 2013 p.p. 45- 47.
[5] P.V.Durga Rao, Dr.G.V.Chalam and Dr.T.N.Murty “Demographic variables influencing in the retail investors investment”, Abhinav International Monthly Refereed Journal of Research in Management and Technology, Vol. II, Nov 2013 p.p. 131-138.
[6] R.Mayakkannan (2018) Impact of Buying Behavior of Consumers towards Instant Food Products in Chennai District; International Journal of Pure and Applied Mathematics Volume 119 No. 12 2018, 16279-16286; ISSN: 1314-3395 (on-line version)url:http: Yoganandan, G. (2015). Carrying out and understanding MBA Students‟ summer project - A practical guide. The International Journal of Business & Management, 3(1), 73-76.
[7] R.Mayakkannan(2018) //www.ijpam.eu Special Issue (PDF) Impact of Buying Behavior of Consumers towards Instant Food Products in Chennai District. Available from: https://www.researchgate.net/publication/340633912_Impact_of_Buying_Behaviour_of_Consumers_towards_Instant_Food_Products_in_Chennai_District [accessed May 02 2020]
[8] Yoganandan, G., & Radha, M. (2020). Impact of determinants of online shopping behavior on customer satisfaction - An empirical study with special reference to Tamilnadu. Journal of Critical Reviews, 7(14), 3131-3137.3(1), 73-76.