Abstract
Investment evaluation has become crucial for any retail investor. The success of equity issues is totally dependent on the satisfaction of the investors during post - investment period and investors‟ confidence. The post - investment satisfaction creates a lasting impact on the investing thoughts or ideas of the investors and investors‟ confidence decides the quantity of investment. The basic factor that generates investment satisfaction and confidence is the high profitability prospects (rate of return) associated with equity investments. This paper focus towards retail investor behavior in stock market, obstacles of investment and their satisfaction after investment. Based on stratified random sampling, samples were collected. The study reveals that, post investment satisfaction is necessary for every investment mode. So, more awareness should be made among the small and medium range investors regarding investment in stock market.
Keywords: Retail investors, Investment, Evaluation, Post-Investment Satisfaction
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