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A Study on Endpoint Marketing in Indian Medical Tourism
M. A. Saleem Ahmed
Pages: 1-5 | First Published: 05 Oct 2019
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Abstract 
Destination Marketing is a way of promoting destinations which includes a city, town, region or a country by attracting tourists worldwide.Destination marketing plays an important role in the tourism industry. It provides not only promotional tool but also strategic planning for the management to sustain its place in competitive global era. Medical Tourism is the emerging sector which contributes the foreign reserves of a country. Many corporate medical centres are having high priority for marketing their products and services. Destination marketing strategies will help toidentify the internal and external factors which would attract the tourist seeking cure to medical ailments. The aim of this conceptual paper is to investigate the destination marketing strategies adopted by medical centres and to identify services provided by various corporate medical centres to retain its goodwill in tourism industry.

References
[1] David Duncanson, Eddie Watling, Terry Penn, Ian Mackenzie (2010) Tourism Destination Marketing Strategy-Kirkgate consulting Publication.
[2] Jyothis T (2016) Health tourism: Pros and Cons, International journal of Multidisplinary Research and Modern Education, Volume 2, Issue 1, Pg no: 640-643
[3] Mahesh Uniyal, Rakesh Kumar Dhodi, Rashmi Dhodi, Swati Sharma (2014), SWOT Analysis of Indian Medical Tourism Industry, PARIPEX- Indian Journal of Research, Volume 3, Issue 2, Pg No: 299-300
[4] Timareva S, Arabska E, Shopova I (2015) Role of Destination Management and Marketing organizations in Regional Development, Trakia journal of Sciences, Volume 13, Issue 1, Pg No: 96-102.

A study on Financial Performance Pre and Post Disinvestment Period – An Empirical Analysis
S. Suganya
Pages: 6-10 | First Published: 05 Oct 2019
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Abstract 
Public sector enterprises have been set up to serve the broad macroeconomic objectives of higher economic growth, self sufficiency in production of goods and services, long term equilibrium in balance of payments and low and stable prices. The CPSEs play a critical role in the Indian economy. They influence the growth in the economy and are affected by the overall growth in the economy. Public sector undertakings have laid a strong foundation for the industrial development of the country. However, the Government of India has initiated the disinvestment process in ONGC during the year 2011-12. As such, it is proposed in this paper to analyse the operating and financial performance of the company during the pre and post disinvestment period.

Refernces 
[1] Singh, G and Paliwal, D (2010). Impact of disinvestment on the Financial and Operating performance of Competitive and Monopoly of Units of Indian Public Sector Enterprises; International journal of research in commerce and management, 1(2),pp. 40-58.
[2] Naib Sudhir (2004), Disinvestment in India Policies , Procedures Practices, Sage publications. New Delhi.
[3] Sri Santosh Koner, prof. Jaydeb sarkhel (2014). Disinvestment of Public Sector in India : Concept and Different Issues;
[4] IOSR Journal of economics and finance.vol.3, Issue 6,pp.48-52.
[5] Priyanka Sharma (2016). Impact of Disinvestment on financial performance of PSEs in India. International conference of Recent innovations in Sciences, Management, Education and techonology.pp.460-466.
[6] Ravinder and Rupinder, (2007). The effects of Disinvestment on Financial and Operational performance of Public Sector Enterprises : Some reflections, The Journal of Institution of Public Enterprises, 30, 1(2).111
[7] www.divest.nic.in

V. REFERENCE 1. Flascher, A.B., Gill, A.S., and Shachar, M. (2006). Mitigating stress and burnout by implementing transformational leadership. International Journal of Contemporary Hospitality Management.18 (6),469-48 2. Gibbens, N. (2007). Levels and Cau
G. Mary Benila
Pages: 11-18 | First Published: 05 Oct 2019
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Abstract
The customer expectations from an automobile industry has created competitive pressure and enriched the industry with attitude, knowledge, flexibility and speed for new challenges and changes. Processes are being streamlined and teams are reorganized and redeployed for higher productivity, enhanced quality, timely delivery and low cost. Together with these changes, companies are looking for ways to plan better and control their operations by shifting away from rigid and preplanned activities to quick response to changes. New Product development management has become a major component of competitive strategy to enhance organizational productivity and profitability. There is a human resource impact for a competitive advantage of new product development management - for speed, for creating an enhanced environment for an interactive role and for breaking the barriers on increasing reliability and dependability of new product and development. There is a demand for talent. There is significant role of the human resources in developing a successful new product. It should ensure right talent at the right time and make it a part of drivers for new product development. The factors that are critical for selecting the right human resource for new product development in automobile industry have been listed and established as important and can be considered during selecting human resource for new product development in automobile industry. A framework has been developed with the factors and links has been established between factors and successful new product development in selected automobile industry. The study is being carried out to identify factors and its relationship which can be used to position the right person, at the right place, at the right time for an automobile industry that undertakes new product development.
Keywords: Human Resources, Resources Factors and Product Development

Reference 
[1] AIAG-team. (2005, September 14). Advanced product quality planning. Retrieved June 21, 2010, from AIAG.ORG.
[2] Albright, J. J., & Park, M. H. (2009, April). Confirmatory Factor Analysis Using Amos, LISREL, Mplus, and SAS/STAT CALIS. Working Paper. The University Information Technology Services (UITS), Center for Statistical and Mathematical Computing. Indiana University. Retrieved December 26, 2011, from
[3] Allred, B. B., Snow, C. C., & Miles, R. E. (1996). Characteristics of managerial careers in the 21st century. Academy of Management Executive, 10(4), 17-27.
[4] Amabile, T. M. (1996). Assessing the Work Environment for Creativity. Academy of Management Journal, 39(5), 1154, 1184.
[5] Arbuckle, J. L. (2007). Amos 16.0 user‟s guide. Chicago: SPSS, Inc.
[6] Bagozzi, R. P., & Philips, L. W. (1982). Representing and testing organizational theories: A Holistic Construal. Administrative Science Quarterly, 27(3), 459-489.
[7] Bartlett, J. E., Kotrlik, J. W., & Higgins, C. C. (2001). Organisational Research: Determining Appropriate Sample Size In Survey Research,. Information technology, learning and performance journal, 19 ( 1), 43-50.

Problems Faced by the Policyholders in Insurance Companies with Special Reference to LIC & ICICI Prudential in Chennai City
J. Lalith Kumar
Pages: 19-25 | First Published: 05 Oct 2019
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Abstract 
Insurance companies play a vital role in the economy. This study deals with the problems faced by the policyholders among the insurance companies. The research mainly concentrates on the dimensions such as problems of policyholders like do not have adequate knowledge, no proper clarification and negative attitude of the advisor. The primary data for the research work was collected through the structured questionnaire. A sample of 100 policyholders was taken for this research purpose. The main intention of this paper is to impart the level of problems faced by the policyholders among the insurance companies. The study reveals that the private sector has done its best to canvas the people by door to door in village and urban campaigns. The private Life Insurance companies put its efforts it becomes the boon for the LIC to increase its business in the Indian market. It is seen that most of the customers preferred to opt LIC over the other private insurer.
Keywords: Insurance Companies, LIC, ICICI, Chennai City

Reference 
[1] Economic Survey of India, 2013.
[2] Fan, Chiang Ku & Cheng, Chen-Liang (2006), “A study to identify the training needs of life insurance sales representatives in Taiwan using the Delphi approach”, International Journal of Training and Development, 10 (3): 212-226.
[3] Harpreet Singh Bedi and Preeti Singh (2011) an Empirical Analysis of Life Insurance Industry in India: ZENITH International Journal of Multidisciplinary Research Vol.1 Issue 7, November 2011.
[4] Hasanbanu and Nagajyothi, (2007) A Study of Insurance Perspective in Uthamapalayamtaluk, Indian Journal of Marketing, May Edition, pp 10-16.
[5] Insurance Regulatory and Development Authority Annual Report (IRDA) (2002–2003)
[6] Ketan Prajapati and Kishor Barad (2013) To Study the Investors’ Behavior towards Life Insurance Products: International Journal for Research in Management and Pharmacy (IJRMP), Vol.2, Issue 1, January.
[7] Kirtilal G. Judal & Rajendra V. Raval (2012) A Study of Customer Satisfaction of Life Insurance Corporation of India With Special Reference to Gandhinagar Division: Thematics Journal Of Business Management, Vol 1. Issue 4. Oct 2012. pp 174-178.

A study on Speculation Design of the Retail Equity Investors in Chennai City
K. Archana
Pages: 26-32 | First Published: 05 Oct 2019
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Abstract 

Now a day’s Investment refers to the service of funds to assets with the aim of achieving extra income or growth in rate. Today investors have various beautiful avenues of savings with different features matching their needs, but usually the art of savings is to see that the return is maximized with lowest amount of risk which is expected in all investments. The funds owed by the Indian investors to different investment avenues depend to a large extent on the different investment objectives perceived by them. Investors differ in their model of objectives for investment. The learn examines that the level of significance implicit by the retail equity investors on different investment objectives based on the socio financially possible variables and selective investment profile factors viz., like liquidity, quick gain, capital approval, safety and dividends on different classes of investors based on house, age, sex, marital status, educational background, size of family, members of family, market experience, Monthly family income, type of investor, group of investor, kind of market operation and etc,. Keywords: Speculation Design, Retail Equity, Investors, Chennai City.

References

[1] Cohen, Jerome B, Edward D Zinbarg and Arthur Zeikel. Investment analysis and portfolio management V. Eden. Fllioois. Richard D. Irwin Inc 1987. [2] Cox E.B. Trends in the distributing of stock ownership Philadelphia: university of pennsylvanis press 1960. [3] Demby. Emanvel ‘’ phychographics; who, what, why, when, where, and how’’ attitude research reaches new heishts Ed. Charles kind was doubles tisert . Chicago. American marketing association 1971. Pp 196-199. [4] Dichter, Ernest hand book of consumer motivations New York. Mcgraw hill book co. 1964.

Role of Fintech Companies in Funding MSME in India
Dr. R. Sethu Ravi
Pages: 34-37 | First Published: 05 Oct 2019
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Abstract 

 In India, it is difficult to raise capital without providing sufficient security especially for MSME borrowings. The Scale of business being small, it creates an unfair assumption of credit risk. The importance of Fintech funding models emerges here. It helps in transparent business information on real time basis which neutralizes the disadvantage of scale being small. FinTech companies help MSMEs by providing loans themselves, becoming financial product aggregators or connecting MSMEs to banks and financial institutions. The fintech companies integrated growing technological advances and pervasiveness of smartphones for giving MSMEs deserved access to credit. They bridge the funding gap for small businesses with flexible and innovative credit products. The researcher tries to give a general idea about Fintech and its importance in the present economic scenario. This study focuses on examining the role of Fintech companies in funding MSMEs in India. 

Keywords: Fintech, MSME

References 
1. Gomber, Peter & Koch, Jascha-Alexander &Siering, Michael. (2017). Digital Finance and FinTech: current research and future research directions. Journal of Business Economics. 87. 10.1007/s11573-017-0852-x.
2. N.Nemoto(2018).Fin tech for SMEs- Asian Development Bank. International journal of social science.
3. M. Fenwick(2014). Fintech and the financing of Entrepreneurs: from Crowd funding to market place lending. Journal of Electronic Commerce research and application.
4. IFC‟s report(2018) on Financingindia‟s MSMEs: Estimation of debt requirement of MSME in India.
5. https://www.intellecap.com/wp-content/uploads/2019/04/Financing-Indias-MSMEs-Estimation-of-Debt-Requireme-nt-of-MSMEs-in_India.pdf
6. https://www.adb.org/sites/default/files/publication/502781/adbi-fintech-smes.pdf
7. https://www.intellecap.com/wp-content/uploads/2019/04/Financing-Indias-MSMEs-Estimation-of-Debt-Requireme-nt-of-MSMEs-in_India.pdf
8. www.researchgate.com
9. www.statista.com
10. www.msme.in
11. www.economicstime.com
12. www.financialexpress.com