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Information and homegrown observes of Herbal Plants by Ethnic in Kolli Hills
Dr. D. Janagam
Pages: 1-15 | First Published: 05 Feb 2022
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Abstract
Over the generations, humans have imbibed the proper scientific information and the medical makes use of of natural vegetation. This helped with inside the sprouting of revolutionary thoughts in eth no pharmacology. Eth no pharmacology takes increase a technical aid with inside the increase of active healing based upon indigenous remedy of sever a cultural corporations. Further, Herbal vegetation are the life utilized by close to eighty consistent with cent of the biosphere population mainly with  inside the rising republics for primary health and well being preservation. They eat stick up the test of duration for his or her care, effectiveness and countrywide acceptability. The gift logical observe goes to pay attention medicinal makes use of of vegetation via way of means of tribals of Kolli Hills and their surrounding hill tracts. Primary records were amassed from 350 tribal families. The cloth changed into met thru interview time table, man or woman conferences and deliberations with the network elder
populates, the natural remedy docs and different indigenous docs of their local language (Tamil).Results suggests that indigenous practices takes extra time for treatment and after so one can enhance the fitness situation. In case of allopathic remedy period for treatment is much less duration as examine to indigenous medicinal practices however human fitness is having extra facet effects, which include Allergy, swelling, vomiting sensation and belly burning. It is apparent that natural drugs are presenting higher consequences in comparison to allopathic
drugs, because it does now no longer create facet effects.

Keywords: Indigenous Practices, Herbal drugs, Health, Eth no pharmacology, Cost and Tribal

 

References

  1. Martin G.J. (2001). Ethno biology & Ethno ecology, Encyclopedia of Biodiversity,  Vol.II. Academic press, London, pp 609-621.

  2. Fabricant, D.S., and Farnsworth, N.R., (2001), “The Value of Plants used I Indigenous Medicine for Drug Discovery”, Environmental Health Perspective, 109 (1), pp. 69-75.

  3. Gurib-Fakim, A., (2006), “Herbal plants: Traditions of Yesterday and Drugs of  Tomorrow”, Mol. Aspects. Herbal plants, pp.1-93.

  4. Kadirvelmurugan V., Raju K., Arumugam T., Karthik V. and Ravikumar S.  2014.Ethnobotany of Medi-Flora of Kolli Hills, Tamil Nadu, Scholars Research Library. Archives of Applied Science Research, 2014, 6 (1): pp.159- 164. 

  5. Toll DL, Photogramn, Eng, Remote sensing, 50(1984) pp. 1713-1724.

  6. Dwarakan P., Rajasekaran K., and Bramadhayalaselvam A. Hitherto unreporteds  medicinal uses of plants from Kolli hills. Ancient Science of Life, 1994, Vol No. XIII Nos. 3 & 4, pp 259 – 260.  

  7. Kadirvelmurugan V., Raju K., Arumugam T., Karthik V. and Ravikumar S. 2014 Ethnobotany of Medi-Flora of Kolli Hills, Tamil Nadu, 2014. Scholars Research Library. Archives of Applied Science Research, 6 (1): pp.159- 164. 

  8. Matthew, K.M. 1983.The Flora of Tamilnadu Carnatic. The Rapinat Herbarium, Tiruchirapalli, Tamilnadu, India, 

  9. Survey of wild tuberous medicinal plants of Kolli hills in Namakkal district, Tamil Nadu, India Bhuvaneswari R, Ramanathan R, Krishnapriya P, Madheswaran A, Dhandapani. R , International Journal of Herbal Medicine 2015; 3(4): pp.41-48. 

  10. Palanisamy Murugesan1 , Ganesan Raja2 , Suresh Kumar Marx3, Bommannan Panneer selvam4, Ethnobotanical Logical  study of Medicinal Plants used By Villagers in Kolli Hills of Namakkal District Of Tamil Nadu, India, International Journal of Pharmaceutical Sciences Review and Research, Volume 10, Issue 1, September – October 2011; Article-029 ISSN 0976 – 044X.

  11.  Kadirvelmurugan V.1 , Raju K.2 , Arumugam T.3 , Karthik V.3 and Ravikumar S.1*Ethnobotany of medi-flora of Kolli Hills, Tamil Nadu Scholars Research Library Archives of Applied Science Research, 2014, 6 (1): pp.159-164. ISSN 0975-508X CODEN (USA) AASRC9.  A. Anjalam1 , S. Kalpana1 , D. Vijai1 and S. Premalatha2, Documentation of medicinal plants used by native malayali tribals tribes in Kolli Hills, International Journal of  Advanced  Research Biological  Science (2016). 3(3): pp. 101-107. Vol 3 Issue 3 ISSN 2348-8069 .

  12.  R. Lakshmanan, M. Thiruvalluvar, M. Padma Sorna Subramanian and A. Saravana Ganthi (2018), A Logical  study on The Diversity of Medicinal Plants In Palamalai Hills, Salem District, Tamil Nadu, ejbps, 2018, Volume 5, Issue 4, 294-303, pp.294-303.

  13. Selvamony Sukumaran, Rajaram Mary Sujin, Vethamoni Sathia Geetha and  Solomon Jeeva (2020), Ethnobotanical logical  study of medicinal plants used by the Kani tribes of Pechiparai Hills,Western Ghats, India, Acta Ecologica Sinica, https://doi.org/10.1016/j.chnaes.2020.04.005 .

     

A Study on Consumer Buying Behaviour on Sports Sponsorship and Event Marketing Management in Tiruchirappalli District
Dr. S. Revathi
Pages: 16- 23 | First Published: 05 Feb 2022
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Abstract
Sports sponsorship and occasion publicizing and displaying is the ticket and it's miles a device for setting up that specific occasion with business to the around the world. The each worldwide regions to spending colossal cash for sports practices sponsorship program, as a result of the truth on this event the publicizing and exhibiting stage may be raised more than one of each u.s. It is separated into obvious classes, for instance, by and large activities home activities, etc In such activities advancing and exhibiting extra games practices pictures, sports and different games practices non-public games. In Tiruchirappalli area to associated extra wide  grouping of sports practices sponsorship despite sports activities to facilitated day with the aide of using day. Along these lines, those articles will convey of sports practices sponsorship and occasion publicizing and exhibiting in Tiruchirappalli region.

Keywords: Sports Sponsorship, Occasion Advertising, Shopper searching for direct, MSM  sports practices occasion.
 

References

  1. Bettina cornewell T, 1998, Journal of Advertising, An International Review of  Sponsorship  Research, vol.27, pp-1-21,Taylor and francis Ltd.

  2. James Santomier, 2018, New Media, Branding and Global Sports Sponsorship, New  media, stamping and overall games practices sponsorship. Overall Journal of Sports Marketing and Sponsorship, 10(1), 15-28.

  3. Yoav Dubinsky, 2015, From Start-Up Nation to Sports-Tech Nation? A SWOT Analysis of Israels use of Sports for Nation Branding, International Journal of Sport Management and Marketing, November-2015. 

  4. Soren winklemann, 2016, occasion sponsorship and occasion publicizing; token and execution related impacts and the coordinating aftereffects of image course and various leveled creativity, corpus Id:168593777, January - 2016. 

  5. Mark van Rijn, 2018, Why do generally incredible issues arrive at a resolution? An examination concerning the end of diversion support sponsee associations, Emarald dispersing Ltd, January-2018, DOI 10.1108/IJSMS-01-2018-0010. 

  6. Benjamin Colin Cork, 2017, An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence, Unpublished hypothesis December - 2017. 

  7. Leila Chebli,2014, The effect of the sufficiency of sponsorship on photograph and holding: Role of amicability and social closeness, procedia social and lead sciences, Dol:1877-0428 © 2014. 

  8. Marten van bottenburg, 2012, The aftereffects of sports practices sponsorship: A survey and focuses on arrangement, the magazine of publicizing evaluate, January 2012, 

  9. Jin-Woo Kim, 2014, The inside and out absolutely worth of redirection occasion sponsorship: an occasion study, Journal of Management and Marketing Research,2014. 

  10. ANGELINE G. CLOSE, 2006, Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand, Journal of Advertising studies, December 2006, DOI: 10.2501/S0021849906060430. 

A Study on Financial Performance Analysis in Salem Steel Plant at Salem
Dr. P. Kanagaraju
Pages: 24-33 | First Published: 05 Feb 2022
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Abstract
Today SAIL is one in all of the most outrageous basic business try substances in India. Its energy has been the different sort of high-remarkable Steel thing dealing with the local, moreover to the item market shoe tremendous pool of specific and capable inclination. Today, the feature in SAIL is to reliably able to the genuine affiliation environment and overwhelm as an affiliation, each all around of doorways in India. Consequently, this look at have become embraced to inspect into the monetary key all things considered display of Salem Steel Plant at Salam District,Tamilnadu see their fundamental overall execution in a massively forceful environment. The gander at arranged out that Salem Steel Plant with inside the look at locale have now not finished enjoyably on all of the limits of financial central all around execution. On plant finished momentous on one limit, but most horrendous on perhaps a couple which show that the by and large monetary fundamental all around execution of the gets ready has now not been unimaginably incredible and all of the Steel Plants need to make upgrades for one in every
one of the a sort fronts.

Keywords: Salem Steel Plant, principal in everyday execution

 

References

  1. Tha chappilly, G. (2009). "Financial Ratio Analysis for Performance Check: Financial Statement Analysis with Ratios Can Reveal pain points." Journal of cash related extent examination for average in everyday execution appraisal. 

  2.  Bhanu, V,(1995), " Liberalization and Performance of Steel Industry". Monetary and  Political Weekly:M111-M116. 

  3. Financial Performance - Marc Bertoneche and Rory Knight.

  4. Financial Performance Measures and Value Creation: the region of the Art-VENAZI, DANIELA.

  5. G. Sundarasan Reddy, Financial Management, Himalaya conveying house, Mumbai.

  6. I M Pandey, Financial Manahement, vikas conveying house pvt. Ltd, New Delhi.

  7. Accounting and Auditing Research and Databases through R. Thomas.

  8. Financial normal in everyday execution, first Edition - Marc Bertoneche and Rory Knight

  9. Financial Accounting and Reporting (A Global perspective) - Herve Stolowy (Michel J.Lebas - Yuan Ding - Fourth Edition).

  10. Financial Performance - Hedge Fund (Modeling and Analysis the use of Excel and VBA - PAUL DARBYSHIRE DAVID HAMPTION.

  11. Financial Performance Principles of quantitative improvement - MANOJ  THULASIDAS.

  12. Brigham, E.F., and J.F. Houston.2012. Fundamentals of Financial Management, Concise. seventh Edition. Craftsman, OH: Harcourt school distributer.

  13. Mayakkannan (2019) Customer knowledge on provider incredible with inside the course  of retail banking in Chennai; retailing: designs with inside the sparkling clean thousand years, 2019; MJP Publisher.

  14. Sumathy, KP Vipin (2017) Digital cost structures: Perception and stresses among city customers; International Journal of Applied Research: total 3 trouble 6 Pp 1118-1122.

  15.  Mayakkannan (2017) A Study on Employee Perception on Public Sector Banks in Chennai City; International Journal of Applied Business and Economic Research; Volume 15 Number 21 (Part 2) PP 29-40 Serials Publications Pvt. Ltd. 

  16. Carmines, E.C. what's more Mclver, J.P. (1981). 'Looking at models with in conspicuous variable', In Bohrnstedt G, W. likewise Borgatta, E.F (ed). Social Measurement: Sage,
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  17. Wheaton. B., Muthen, B; Alwin, D.F and summers, G.F. (1977). 'Assessing steady quality and security in board models', In Heise, D.R. (ed.), pp 84-136, Sociological Methodology, Joessey-Bas, San Francisco. 

  18. Wright, Sewall S. (1921)."Correlation and causation". Journal of Agricultural Research 20: 557-85. 

  19. Mayakkannan (2020) A be careful with normal for the most part execution not totally permanently established on open and private region banks through camel model in India; Purakala; Volume 31 Issue: 25 pp 202-206; Purakala; Volume 31 Issue: 25 pp 202-206 

Blockchain Technology ASA Game Changer in Land Registration
Dr. M. Hemalatha
Pages: 34-44 | First Published: 05 Feb 2022
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Abstract
Blockchain is an apportioned record with the creating overview of records related the use of cryptography. The squares containing the trade truths are chrologically connected.These squares shapes a chain of chain. The inspiration driving this paper is to inspect concerning how the square plans allows the public power. The non availability of encumbrance free land and non-updation of land records has now as of now not on time a huge load of establishment projects with inside the domain. Likewise a response turn out to be required which could permit the persistent updation of land records, for instance, land enlistment, change, maps, limit restricts, etc for all of the key accomplices. Emblock relies absolutely upon the hyper record material framework. This licenses speedy sending with inside the device of blockchain. The domain government ought to have the choice to use emblock device. Emblocks lessens the weight of domain state run organizations because of reality after the plan of emblock the domain government need now not custom a code substance to set up a square chain. To sign the trades into blocks the character based completely progressed affirmations are maintained through method of method of the emblocks. It ensures the traceblity of trades. This square allows the public position to record lands securely on a blockchain.

Keywords: Watchwords - Case inspect, Blockchain, Land records

 

References

  1. https://www.emerald.com/getting/content/doi/10.1108/APJIE-12-2017038/full/html

  2. https://currentaffairs.gktoday.in/marks/blockchain-advancement

  3. https://www.icaew.com/particular/advancement/blockchain/blockchainarticles/blockchain-and-the-accounting
    perspective.

  4.  https://qz.com/india/1325423/indias-andhra-state-is-using blockchain-to-manufacture capital-amaravati/

  5. https://www.icaew.com/particular/advancement/blockchain/blockchainarticles/blockchain-and-the-accounting
    perspective. 

  6. https://hackernoon.com/how-blockchain-will-make a-new-time for-accounting industry-f8832bf24167. 

  7. https://www.enterprisetimes.co.uk/2018/10/15/blockchain-bothers 10-potential inspirations not-to-enthuse/ 

  8. https://medium.com/the-mission/an-assessment of-the-open entryways and-risks in- blockchain-advancement 6f55d647be3e.

  9. https://www.researchgate.net/circulation/323865742_Analysis_of_Blockchain_techno
    logy_pros_cons_and_SWOT. 

A Study of Digital Shopping Behaviour of Women with Respect to Beauty and Personal Care Products
Dr. Archna Prasad
Pages: 45-54 | First Published: 05 Feb 2022
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 Abstract
The digital revolution has metam orphosised the manner industrial organization to patron (B2C) interfaces were taking area. Extensive studies has been undertaken to expose that this is authentic of all industries and retail sectors without a exception. Even essential want industries like food, fitness care and education have now lengthy beyond the e change manner. Until a few years with inside the beyond superb industries like Beauty and private care, thrived on the in-keep revel in of ‗touch, feel and smell‘, making digital shopping on this enterprise a questionable opportunity. However present day trends have proved that this organization isn't any exception to the digital hurricane. This paper explores the Buyer conduct of Women customers using on line systems with recognize to their purchases of cosmetics and private care products. It research demographics of the women clients on this organization, their shopping for patterns (product type, frequency and so forth) and purchaser wishes and opportunities that dominate this retail layout. The paper establishes the demographic profile of the net patron on this enterprise. It additionally explores the elements influencing choice of on-line medium of
looking for those merchandise. It additionally identifies purchaser expectations from an E- Commerce net web website online to make shopping for a compelling experience. The gift look at is well timed and applicable because the beauty and personal care organization boasts of a patron base that is predominantly younger and digitally plugged in. Hence the ones style connoisseurs are eager to find out the area of on-line shopping that has high-quality advantages of aggressive pricing, accessible shipping, round the clock shopping, countless variety and most importantly data get access to. This enterprise has a bargain to gain from an knowledge of the purchaser and her on line shopping for behavior.

Keywords: Beauty and Personal Care Industry – Digital Shopping - Buyer Behavior – Consumer Preferences – E-Commerce Sites - Online Media. 

References

  1. William Maxwell Aitken Jonathan (2014) ‗Give Beauty an Online Makeover for Christmas‘, Marketing Week, p3. 

  2.  beauty-product. (n.D.). Retrieved November 09th, 2018, from http://www.Yourdictionary.Com/beauty-product .

  3. Business Today, June 2, 2018, Online beauty and personal care shops disrupting the
    market, https://www.Businesstoday.In/opinion/columns/online-splendor-andpersonal-care-outlets-disrupting-the-marketplace/tale/278321.Html.

  4. Chein, Herman (2012) ‗Building a Beauty Brand Online‘, Global Cosmetic Industry, [online] 180(1), p44-48. 

  5. Cliquet Gerard, Palmer Adrian, Dong ling Xu-Priour. (2017). The Influence of Buyer‘s Time Orientation on Online Shopping Behaviour: A Typology‘, International Journal of Electronic Commerce, [online] 21(three), p299-333. 

  6. Economic Times, Feb 08, 2018,Amazon plans a makeover, to release its in-residence splendor products,
    http//economictimes.Indiatimes.Com/articleshow/62826522.Cms?Utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst 

  7. E-Tailing In India – Q1CY‘17 Performance Review, https://redseer.Com/reports/etailing-in-india-q1cy17-normal performance-overview/

  8. Hamstra Mark (2018) ‗Companies Re-orient Around E-change‘, Drug Store News, [online] 40(10), p27.

  9. Hamstra Mark (2018) ‗Optimize E-change Product Listings‘, Drug Store News, [online] 40(10), p23. 

  10. https://www.Fda.Gov/forindustry/fdabasicsforindustry/ucm238796.Htm.

  11. India Cosmetic Market Overview, September 2016, https://www.Researchandmarkets.Com/studies/kbpd42/india_cosmetic

  12. Legwinski Trevor (2012) ‗Leveraging Social Referrals for Hair-raising Results‘ Global  Cosmetic Industry, [online] 100 eighty(1), p50-fifty one.

  13. Li, Na & Zhang, Ping. (2002). Consumer Online Shopping Attitudes and Behavior: An  Assessment of Research. Eighth Americas Conference on Information Systems.

  14. Rishi Bikram Jit (2008) ‗An Empirical Study of Online Shopping Behaviour: A Factor  Analysis Approach‘, Journal of Marketing and Communication, [online] three(three), p40-49. 

  15. Tak-Kee Hui. (2007) ‗Factors Affecting Internet Shopping Behaviour in Singapore: Gender and Educational Issues‘, International Journal of Consumer Studies, [online] 31(three), p310-316.

  16. Williams Ethelbert (2018) ‗Build Your Amazon Beauty Strategy‘, Global Cosmetic  Industry, [online] 186(2), p44-40 seven..