A Study of Digital Shopping Behaviour of Women with Respect to Beauty and Personal Care Products

 Abstract
The digital revolution has metam orphosised the manner industrial organization to patron (B2C) interfaces were taking area. Extensive studies has been undertaken to expose that this is authentic of all industries and retail sectors without a exception. Even essential want industries like food, fitness care and education have now lengthy beyond the e change manner. Until a few years with inside the beyond superb industries like Beauty and private care, thrived on the in-keep revel in of ‗touch, feel and smell‘, making digital shopping on this enterprise a questionable opportunity. However present day trends have proved that this organization isn't any exception to the digital hurricane. This paper explores the Buyer conduct of Women customers using on line systems with recognize to their purchases of cosmetics and private care products. It research demographics of the women clients on this organization, their shopping for patterns (product type, frequency and so forth) and purchaser wishes and opportunities that dominate this retail layout. The paper establishes the demographic profile of the net patron on this enterprise. It additionally explores the elements influencing choice of on-line medium of
looking for those merchandise. It additionally identifies purchaser expectations from an E- Commerce net web website online to make shopping for a compelling experience. The gift look at is well timed and applicable because the beauty and personal care organization boasts of a patron base that is predominantly younger and digitally plugged in. Hence the ones style connoisseurs are eager to find out the area of on-line shopping that has high-quality advantages of aggressive pricing, accessible shipping, round the clock shopping, countless variety and most importantly data get access to. This enterprise has a bargain to gain from an knowledge of the purchaser and her on line shopping for behavior.

Keywords: Beauty and Personal Care Industry – Digital Shopping - Buyer Behavior – Consumer Preferences – E-Commerce Sites - Online Media. 

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