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An Analysis on One to One Marketing and tts Positive Trends
Geetha Priya S
Pages: 1-8 | First Published: 05 Jul 2022
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 ABSTRACT 
We are living in the Information Age where a person may be either a consumer or producer. They are flooded by tons of data about the products or services online. Gone are the olden days where a salesperson would explain the advantages and disadvantages of their company's product or service. Prospects jump directly into the internet searches for the products and get the entire details about it and finally decides which one to buy in the available
choices. With the internet’s intervention, DIGITAL MARKETING has evolved into an irreplaceable part of any business. Moreover, now companies are pushed to offer personalized suggestions of products to their consumers. This is the birth of the one to one marketing era.

Keywords: salesperson would explain the advantages and disadvantages of their company's product or services.
 Received: June 2022        Accepted: June 2022      Published: July 2022      

 REFERENCES
    [1]     https://www.marketing-schools.org/types-of-marketing/one-to-one-marketing.html 
    [2]     https://blog.hubspot.com/marketing/what-is-digital-marketing
    [3]     https://neilpatel.com/what-is-digital-marketing/
    [4]     https://centricconsulting.com/blog/customer-lifecycle-development-6-steps-to- success-marketo_mops/
    [5]     R. Mayakkannan (2019)  A study on green marketing practices in India; Emperor International Journal of                  Finance and Management Research; ISSN: 2395-5929, Volume 05,  Issue-04 April-2019; DOI -                                     http://dx.doi.org/10.35337/EIJFMR.2019.5401

   [6]    R.Mayakkannan (2019) A Study on Online Marketing in India-Paradigm, MPACT: International Journal of                    Research in Humanities, Arts and Literature (IMPACT:IJRHAL) ISSN (P): 2347-4564; ISSN (E): 2321-8878 Vol.                7, Issue 3, Feb 2019, 29 Https://www.researchgate.net/publication/331249776_a_study_on_online_marketing
         _in_india-paradigm [accessed may 01 2020].  
 

A Report on the CSR Activities of Parle
M. Amrutha Lakshmi
Pages: 9-15 | First Published: 05 Jul 2022
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ABSTRACT  
Food product being a sensitive commodity. The risk factors are high for the corporate. In order to maintain its reputation and attract customers, the corporate has to have a sound quality management and control. Beyond this maintaining the goodwill of the corporate, CSR initiatives paves a strong and beneficial ways By way of CSR, the corporate can gain both reputation as well as tax exemptions For undertaking CSR, the corporate must focus on a key “Society-oriented and Environmental issues”. The Corporates undertaking CSR activities are to adhere to the policies and procedures of the Ministry of Corporate Affairs. The CSR which stood as an effective tool for Financial, Marketing, Public relations and much more aspects of the corporate can turn-out to be a risky initiative for the corporate. A fine understanding of the“CSR Activities of Parle” are consolidated together in this report after gathering the necessary information. 
Keywords: focus on a key “Society-oriented and Environmental issues”
 Received  : June 2022             Accepted  : June 2022                    Published : July 2022