Journal Issues

ABSTRACT 
Objective-To enable the students to study and enhance various types of skills through  the education. We can say that education is a weapon, in the hands of the students. According to Mahatma Gandhiji  “Education is to bring  out the overall development of the child” Education provides the overall development of the child. Education is a life long process, through outreach and every age, every situation provides knowledge, in terms of education. It can be provided through formal and in-formal Education. Education is a channel, which brings out the innate capacities and potentials of the child. It acts as a supportive system to lead a happy and worthy life. Education shows the appropriate direction to the life. Education gives the power of reasoning, thinking capacity, so only it can be called and used as a weapon against all odds, playing in the society and community. Education gives the power of taking the right decisions, at the right time and in the right situations. Education enables people to act and take wise decisions in the critical situations. Education plays an vitol role in the skill  development of the youth of the country. Skill development is very important in the leading economy of India. Various skills can be provided through proper training, with  communicating with education. Making young students, enabled with proper skills, we can solve the problem of unemployment, which is the acute and major present problem of rural and urban India. Without education, proper skill development is un-imaginable, so both can go hand in hand. We should focus on skill development through channelizing the student’s potentials, capacities through providing thought full education.

Keywords: New Economic World, Monetary 

ABSTRACT 
The current scenario, digital marketing occupies an important position in the business world. In India around 36% of internet users observe less TV, 28% have lessened their daily newspapers and magazines, 17% have stopped listening to their radios. Digital marketing started to get visible around 2010. With the entry of e-commerce players like snap deal and flip kart, the digital marketing arena started to pick. this study it deals with the impact of digital marketing on consumer purchase decision by knowing this the marketer can focus on their potential customers through social network sites. the study reveals that people aware of the digital channels In spite of their educational qualification, customers use to prefer digital channels to buy any sought of products, no much role of monthly income of people plays a role choosing a kind product buy through digital channels.

Keywords: digital marketing, digital shopping, digital marketing trends in India, Digital channel where customer used to purchase products, usage of different digital channel for purchasing products, types of family and problems face while using digital marketing channel, etc.,

Received  : April 2022        Accepted  : April 2022      Published : May 2022